Key Moments in episode 47 of the Daily Brand SERP series:
00:00 Brand SERP for My Projector Lamps
00:06 Issue in naming the company after the product you sell
00:51 Practical tip: Why is My Projector Lamps ads costly and a lot more difficult to nail?
Most companies around the world choose original names for their brand and products in order to give distinctive layers to their brand identity. But My Projector Lamps named their company after their product – a tactic that was very popular on the Internet in the noughties. Having a name like this used to be great for SEO (Search Engine Optimisation), and also made it easy to kick start a brand online since people immediately know what the company sells. However, this has two major disadvantages. One is a confusing Brand SERP, and the other is Google Ads – a large number of competitors bidding aggressively on your name which makes your pay a ton more to stay at the top for *our own* brand name.
Kalicube’s #DailyBrandSERP August 24th 2021 presented by the Brand SERP Guy, Jason Barnard.
Hi, my name’s Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for My Projector Lamps. I’d like to just go through why it might be problematic to name your company after the product that you sell. Here, they are dominating with an ad. They do have that top spot. So things might seem okay, but actually a lot of people are asking questions around the idea of projector lamps.
And Google is showing them because the term remains very ambiguous. It’s also showing these shops. It’s also showing here a few reviews, but then it gets back to this ambiguity with the videos. Then it gets back to some reviews and then it gets back to down here. Some more ambiguity. And the last problem I would like to point out is that when you have a name that is pretty similar to the product that you sell, you’re liable to get a lot of competition on your Google ads.
So this is probably a lot more difficult for them to nail a lot more expensive than it would be if they had a unique brand name.
Thank you very much.