Key Moments in episode 1 of the Daily Brand SERP series:
00:00 Brand SERP for David J Lieberman
00:05 David J Lieberman’s knowledge panel
00:26 David’s site ranks 3rd in the left rail on his Brand SERP
00:46 Practical Tip: What should David do?
David J Lieberman’s Knowledge Panel and top bluelinks look great. But there is a problem. Find out the one BIG thing that would make the left rail of this Brand SERP support David J Lieberman’s personal digital branding even more effectively… a handy hint that is applicable to all authors!
Kalicube’s #DailyBrandSERP July 9th 2021 presented by the Brand SERP Guy, Jason Barnard.
Today, I’m looking at the personal Brand SERP for David J Lieberman and it looks really good. Over here on the right. He’s got a great knowledge panel with a description from his own publisher, which means that he’s got a certain amount of control. And then it’s got his books, which obviously have interest his audience, but what could he do better?
Now what could he do better on the left-hand side, he could do much better. His site ranks number three, and it could rank number one.
How can he outrank Amazon and Macmillan? For his own name, he is the authority. Therefore he should rank number one and Google will want him to rank number one, but for the moment his site isn’t good enough. He simply needs to improve that to get above and get himself right at the top in front of his audience when they search his name.
Thank you very much.