Rebranding From Facebook to Meta: The Brand SERP Perspective
Key Moments in episode 119 of the Daily Brand SERP series:
00:00 Brand SERP for Meta
00:09 How quickly Google adapted to Meta’ launch
01:23 Meta’s up to date knowledge panel
02:03 Google changing the entities in the people also search for
02:17 How did the rebranding unfold?
A major rebranding for the biggest social network companies on the internet! How did that rebranding unfold? Looking at Meta’s Brand SERP, it’s easy for me figuring out what happened: it’s amazing just how much information you can get from a glance at a Brand SERP!
Reading Meta’s left and right rail throws up some amazing insights in just a few seconds. For example, this change was not actually as sudden and surprising as it might have appeared. Facebook has spent years preparing this, and within hours after Mark Zuckerberg launched Meta, much of the important information out there had been changed, and this helped Google a lot.
Would you dare to take a guest if this rebranding was a success? If Yes, watch until the end 😉
Kalicube’s #DailyBrandSERP November 4th 2021 presented by the Brand SERP Guy, Jason Barnard.
Hi, I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Meta, or should I say Facebook. Now, what I wanted to show today is just how quickly Google has adapted, but also that Meta, Facebook, actually helped them a great deal by preparing. Now, let’s have a look here.
We’ve got top stories, they are trending, Google’s obviously pushing these to the top because they’re very popular, awful lot of news about them. The people also ask hasn’t caught up yet. The dictionary is still there. But then we look into here we’ve got Facebook. They created this page between the moment Mark Zuckerberg announced it. Within about an hour this page existed and it was ranking within a couple of hours. And then we have this page that wasn’t ranking immediately in is now here. We have the Twitter account, which has switched and Google’s notice that and recognized it, ranked those Twitter boxes and then some videos and this is the company they actually bought back in 2017. They’ve been planning this for four or five years. And that’s been ranking that was already ranking. Then here, we’ve got some news, the Wikipedia article, they’ve updated that. And then we have another definition and then they’ve bought some advertising just to be sure.
So Facebook giving Google some money, which is delightful. And then on the right hand side, we see immediately Meta advertising company. It was a technology company, a research company before, a scientific research company. And that changed within a couple of days of the announcement that Wikipedia page has changed.
And the founders, all of this information within three days. Google has managed to update the knowledge graph, the knowledge panel. And a lot of that comes from Google being quick at understanding, but also from Facebook, Meta preparing it with Wikipedia, Wikidata, Crunchbase, and loads of other sources that they updated incredibly quickly after that announcement.
This I find surprising is Google has already managed to update the people also search for to relevant tech companies. Whereas before meta.org was a scientific research company. So Meta, Facebook, very good job of rebranding within a few hours, the SERP was already fairly full of their information within three days, total domination or pretty total domination.
That’s amazing. And Google have been incredibly reactive on the algorithms of Google have been incredibly reactive to represent that change of name by Facebook.
Thank you very much and I’ll see you soon.