Key Moments in episode 104 of the Daily Brand SERP series:
00:00 Brand SERP for Sephora
00:08 Brand dominance above the fold
00:25 Real time control with Twitter boxes
00:51 The New YouTube Boxes!
01:18 Practical tip: Get real-time SERP features (if you can)
It only takes 17 seconds for Twitter Boxes in your Brand SERP to update, which is really cool! For the new YouTube Boxes, it takes several hours, which is still pretty groovy!
The YouTube Boxes is a SERP feature recently added in Brand SERPs. They contain the three latest videos from the Brand’s own YouTube Channel: the same idea as Twitter Boxes, but from YouTube. A second semi-controlled social media feed. Awesome!
Note that these are not the same as Video Boxes and that both YouTube Boxes and Video Boxes can both appear on a single Brand SERP.
Video Boxes are a great feature to showcase videos about the brand however, but they usually come from varied sources (YouTube, Twitter, Facebook, CNN, BBC etc etc). And when they come from YouTube they can be from any YouTube channel.
So, this new feature is something great to have in a Brand SERP because it is rich, visual, you can control what your audience sees and it drives engaged traffic to your channel.
Sephora and Kalicube have already triggered it, now it’s time to visit your Brand SERP and check if you have one too!
Watch until the end 😉
Kalicube’s #DailyBrandSERP October 19th 2021 presented by the Brand SERP Guy, Jason Barnard.
Transcript:
Hi and welcome. I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Sephora. It’s a really delightful Brand SERP. They’ve got their ads at the top. They’re dominating that, that looks great. They have their own site. Then they have their search boxes and the rich sitelinks. That’s as can you see, pretty much the entire above the fold, which is completely dominated by the brand itself.
But that’s not the point today. If we scroll down. We see these Twitter boxes. Twitter boxes are awesome. They give you real time control over your Brand SERP, as you can see. Sephora tweeted four hours ago, and that tweet is already on their Brand SERP. In fact, these tweets, if you have the Twitter boxes will appear on your Brand SERP within 17 seconds, because Twitter feeds directly into Google for this particular element of the SERP. But Sephora have gone even further. If we scroll to the bottom. They have YouTube boxes. Now this is their YouTube channel feeding directly into their SERP. It takes a little bit longer. It’s not 17 seconds at the moment.
Look at this, it’s 11 hours, but that’s still pretty good, more or less real time control over your Brand SERP and it’s your own content that you’re showing to your own audience and you control it. That’s phenomenally important. I would advice that if you can, get those Twitter boxes, get those YouTube boxes to show your audience your message in real time on your Brand SERP when they search your name.
Thank you very much and I’ll see you soon.
