Key Moments in episode 68 of the Daily Brand SERP series:
00:00 Brand SERP for Relx
00:16 Extra Brand SERP information from Google’s trusted sources?00:36 The trusted sites on search
01:03 Practical tip: Getting your information right on these trusted sites
Bloomberg, Crunchbase and Wikipedia are sites trusted by Google. On a Brand SERP, Google is showing extra information under the bluelinks of these sites similar to the information we typically see in knowledge panels.
Making sure the information on these sites is accurate is absolutely vital both to help Google get the facts right for your entry in its Knowledge Graph, but also so that the correct information shows in the left rail of your Brand SERP will appear on your Brand SERP is also accurate 🙂 So when should you start filling out correct information about your brand on these sites? Better hear it from me on this clip 😉
Kalicube’s #DailyBrandSERP September 14th 2021 presented by the Brand SERP Guy, Jason Barnard.
Hi, I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for RELX Group, who are a book publishing company, apparently. Now, a lovely Brand SERP. They’ve got the knowledge panel. They’ve got their rich sitelinks, people also ask and some images, so not too bad, but what I want to focus on today is this. In fact, it’s this and this and this. And as you can see from Bloomberg, Crunchbase and Wikipedia, Google is showing extra information a little bit like they do over here in the knowledge panel, information about the company. So for Crunchbase, Bloomberg, Wikipedia, these fundamentally well-trusted sources that Google trusts and sees as authority.
We really need to make sure that all this information about us around the web is accurate so that when Google: A) starts to understand who we are for the knowledge graph it’s fully understood and gets it right. But B) when it shows this information in the SERP, that information is actually accurate. So, I would suggest that you get started today correcting all of these information around the web about your company, especially on these database sources, Wikipedia, Bloomberg Crunchbase and others, because this is going to become an incredibly important part of brand SERP management. Thank you very much.