Key Moments in episode 129 of the Daily Brand SERP series:
00:00 Brand SERP for Eurostar
00:14 Eurostar’s groovy left rail
00:31 Eurostar’s second Brand SERP
01:10 Practical tip: What brand with names of common usage should start thinking about
On today’s Daily Brand SERP, I’ll ask you to remember the sequence of Eurostar’s Brand SERP elements. Why?
Because here, I’ll show first the Brand SERP for Eurostar and then shows another Brand SERP for its dictionary definition with only a very slight change on the SERP elements from the first one.
What are the SERP elements that have been retained and which ones disappeared? Find that out in this groovy episode 😉
Watch until the end!
Kalicube’s #DailyBrandSERP November 14th 2021 presented by the Brand SERP Guy, Jason Barnard.
Transcript:
Hi, I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Eurostar. I was looking for tickets to go from Paris to London for Christmas this year. So I thought I’d look at their Brand SERP. Now, if we look at this left rail, we see they’ve got top spot with those delightful rich site links.
They’ve got the map pack. They’ve got people also ask, Twitter, top stories, Wikipedia, the Trainline, Facebook and Seat61. Now remember that in order, because when we look at the right-hand rail, we see a lovely knowledge panel, but the word ‘Eurostar’ has become so common in usage. It is now a dictionary definition, and Google is offering us that.
And the result is exactly the same, except.
No map pack and no knowledge panel. We’ll scroll through Eurostar, people also ask, Twitter, top stories, Wikipedia, the Trainline, Facebook and Seat61. It changes here with the related search, this, the destinations, the Eurostar UK, and the map pack is missing and the knowledge panel is missing.
So this is a new aspect of Brand SERPs for very common names, such as Eurostar that I hadn’t thought about before. But maybe companies like this should start considering these results too.
Thank you very much and I’ll see you soon.
