Three Podcast Knowledge Panels 12th Oct 2021

Today we saw a lot of podcasts getting a Knowledge Panel in Google SERPs. This appears to have been a massive switch by Google “turning on” the podcast knowledge vertical.

Thanks to Matt Artz for pointing this out to me (see Twitter threads below).

Mordy Oberstein suggests that this is a follow up to the tightening of the guidelines for podcast RSS feeds (making them comfortable enough to show these panels), and I think he is correct.

Here is an analysis of the podcast knowledge panel update

Here is a the full article and Search Engine Land >>

Here’s the Twitter threads

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