00:00 What is Knowledge Panel hopping?
00:14 How many hops does it take from John Lennon to Jason Barnard?
Hi, I am Jason Barnard. I’m The Brand SERP Guy. And today I’m going to play a game I love, which is Knowledge Panel hopping. It’s a little bit like the Six Degrees of Kevin Bacon, but playing with Knowledge Panels and I’m going to see how many hops it takes me to get from John Lennon to Jason Barnard.
We’ll click on Julia Baird, and then we’ll click on John Lennon and Google now knows that I’m researching John Lennon. So if you notice these pills here have now been expanded, we have more filter pills than we had before. If I click on Education, we then get Liverpool, John Moore’s University here…
Then we click one 45 more…
And then if I click there and then again, we get John Lennon, Jason Barnard.
I’ve managed to get from John Lennon to Jason Barnard in what? Six hops. Lovely stuff. Thank you very much. And I’ll see you soon.