New Knowledge Panel Design on Desktop

Desktop Knowledge Panels are looking more and more like the ones we see on desktop. As of September 2021 Google is testing having the coloured filter pills for filtering results showing different facets of the entity at the top of the page (very visible).

From right to left, the current design, the design Google has been testing since the start of 2021, and on the left, the new design with the pills above the results.

For both the new designs, the pills are sometimes sticky and stay visible as the user scrolls. That makes them phenomenally important in Brand SERP management.

I like this new one even more than the others 🙂

Knowledge panel designs

Here is the (very short) Twitter thread

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