In this short video clip, Jason Barnard, The Brand SERP Guy from Kalicube, dives deep into the complex world of Personal Brand SERPs and Personal Knowledge Panels. In this dynamic and globally connected age, he asks an incredibly important question: what happens when multiple people share your name? Hmmm… Through personal experience, Jason sheds light on the ever-changing landscape of SERPs. Using real-life rebranding success stories, Jason illustrates how to dominate your personal Brand SERP. He also provides insight into the future of this industry and predicts the potential need for rebrands in the next 3-5 years. Learn all about multi-branding, the importance of geo-relevance, and how effective knowledge panel management can help you achieve impressive results. Watch the video right to the end.
Jason Barnard on Going Over Different Variations for the Name “Jason Barnard”
[00:00:00] The Brand SERP Guy (Jason Barnard): Hi, I’m Jason Barnard, The Brand SERP Guy from Kalicube, and today I’m going to look at personal Brand SERPs, Personal Knowledge Panels, and different variations on somebody’s name.
[00:00:12] The Brand SERP Guy (Jason Barnard): Now, Jason Barnard – I’ve been working on this for 12 years now, and I’ve got a great Knowledge Panel. I communicate my own name, Jason Barnard, all the time. But what is likely to happen in the years to come is that Google will figure out more and more about more people, so more Jason Barnard in the world will get Knowledge Panels, and that means, for example, in San Francisco there’s a Jason Barnard who is a professor, for somebody searching in San Francisco, he’s likely to be more relevant than I am. And so his Knowledge Panel would appear instead of mine.
[00:00:48] The Brand SERP Guy (Jason Barnard): There’s a hockey player in America, there’s a football player in South Africa. There’s a podcaster in the UK. All of these people will be more geo relevant to the searcher than I am, and that means at some point I’m going to need to rebrand if I want to dominate across the world.
Rebranding His Own Name to Avoid Ambiguity in the Future: From Jason Barnard to Jason M Barnard to Jason Martin Barnard
[00:01:07] The Brand SERP Guy (Jason Barnard): So, what I’ve been doing is working on that Jason M Barnard. How delightful. There we go. The Knowledge Panel still appears it’s still just as rich. The notice that the video is different there. It’s Karikatur, which is a cartoon I made years and years and years ago which for Jason M Barnard is more relevant than Jason Barnard. You’ll notice also that here, we have Rich Sitelinks underneath the site at the top, and here we have Instagram at the top with the website, second, because I use Jason M Barnard on Instagram, but the neatest trick that we’ve just managed to play at Kalicube using the Kalicube Pro platform is getting that Knowledge Panel on Jason Martin Barnard.
[00:02:00] The Brand SERP Guy (Jason Barnard): Now, that means that I can now rebrand myself. Jason Barnard, Jason M Barnard, Jason Martin Barnard, which has the least competition and the least likely that I won’t be shown in any given place. And when I do rebrand, I just need to convince my audience to call me Jason Martin Barnard and to search for Jason Martin Barnard.
Jason Barnard On Explaining Why More People Will Need to Rebrand With a Name Change Soon
[00:02:20] The Brand SERP Guy (Jason Barnard): Now my bet here is in the years to come, this is going to be a huge industry. Over time, people who aren’t hugely famous will want to be present, will want to dominate their own personal brand SERP, get that Knowledge Panel triggered. So this is going to be huge as people rebrand to disambiguate to make sure that their audience is seeing what they want and not somebody else.
[00:02:43] The Brand SERP Guy (Jason Barnard): So look forward in the next three to five years of thinking “Oooh, I might have to rebrand.” We have a client, Olga Zarr. She’s managed to rebrand absolutely brilliantly. Here we go. It took about six months. Now everybody calls her Olga Zarr. She’s got her Knowledge Panel, everything’s in place. Her real name was Olga Zarzeczna. She found it difficult to communicate the name, so she rebranded Olga Zarr, obviously really easy to memorize.
[00:03:10] The Brand SERP Guy (Jason Barnard): Mark A. Preston also did that, took him about six months as well. He moved from Mark Preston to Mark A. Preston because he knows that Mark A. Preston is less ambiguous and that he can dominate his personal brand SERP with Mark A. Preston.
Jason’s Team on Managing to Rebrand Their Company: From Kalicube SaS to Kalicube
[00:03:26] The Brand SERP Guy (Jason Barnard): And we’ve also managed to do it for the company. Kalicube is actually called Kalicube SaS. That’s the equivalent of Limited in France. So whether you type in Kalicube or Kalicube SaS, you get that same, well a very similar Knowledge Panel. What’s interesting here is we just get the one logo here and we get lots and lots of images on Kalicube.
[00:03:49] The Brand SERP Guy (Jason Barnard): So overall, what we’re doing here is being able to rebrand multi-brand. And that’s also really useful when people search for your company or yourself, in different ways. Thank you very much for watching, and I’ll see you soon.