The Search Engine Results Page your audience sees when they google your brand name is called a Brand SERP…. and THAT is your new business card.
Brand SERPs and Their Importance to Your Business
[00:00:00] The Brand SERP Guy (Jason Barnard): The search engine results page your audience sees when they google your brand name is called a Brand SERP, and that is your new business card. It’s vital to your bottom line since every single person who sees your Google business card is super important to your business, existing clients, prospects, journalists, partners, investors. The list goes on and on and on.
[00:00:24] The Brand SERP Guy (Jason Barnard): If you want to retain that client, convert that prospect, get that investor on board, in short, convince any person who’s sufficiently interested in your business that they make the effort to google your brand name, then you need to make sure that your Brand SERP reflects your brand message 100%. Luckily, this is my specialist subject.
The Brand SERP Guy (Jason Barnard) On Optimising Brand SERPs for 7 Years
[00:00:45] The Brand SERP Guy (Jason Barnard): I’m Jason Barnard, The Brand SERP Guy. I’ve been doing SEO since 1998 and optimising Brand SERPs for clients for 7 years. I specialise in making Google business cards positive, accurate, and convincing. On top of that field work, I’ve collected and studied over 10 million SERPs for 70,000 brands around the world to help me understand how to control what Google puts in a Brand SERP for any company in any industry.
[00:01:13] The Brand SERP Guy (Jason Barnard): It’s probably fair to say that I know more about Brand SERPs than anybody outside Google. And my conclusion is that if you really want to, you can control what Google shows when somebody searches your brand name and ensure that search engine results page reflects your brand message 100% and is accurate, positive, and convincing for your audience.
Search for Brand SERPs and Jason Barnard (The Brand SERP Guy) on Google to Learn More About It
[00:01:35] The Brand SERP Guy (Jason Barnard): Now, if all this makes total sense to you as a marketer and you want to know more, search Brand SERPs on Google. Thank you.
[00:01:43] The Brand SERP Guy (Jason Barnard): Oh, and this is cool. While you’re on Google, search my name, Jason Barnard. You’ll see this works for people too.