Informational Intent on The Morning Show’s Brand SERP
Key Moments in episode 98 of the Daily Brand SERP series:
00:00 Brand SERP for The Morning Show
00:07 The functions of a Brand SERP
00:35 Opportunities for users to dig deeper
01:13 Practical tip: How Brand SERPs will appear in the years to come
Brand SERPs sometimes serve primarily to navigate to the brand’s website, and sometimes they are informational and serve to allow the user to dig deeper into information about the brand. When Google believes the user simply wants to know more about an entity it will offer the user a lot of opportunities on the SERP to explore the entity and other closely related entities.
For The Morning Show, the Brand SERP is clearly informational: it is designed to help the user find more about the episodes, the show’s success, its cast, and even other TV shows that feature members of the cast 😉 Watch until the end!
Kalicube’s #DailyBrandSERP October 14th 2021 presented by the Brand SERP Guy, Jason Barnard.
Hi and welcome. I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for The Morning Show. It’s a TV show that I hadn’t even heard of until this morning. And I searched it and I already know much more about it than I could’ve possibly imagined. Simply by looking at the Brand SERP.
Now, some Brand SERPs serve to navigate to the site. Facebook would be an example, and some Brand SERPs serve to inform me, the user, about the topic the entity that I’m searching for and also give me lots of opportunities to dig deeper. For example, the cast here, I can dig deeper. All these filters on the left-hand side, I can dig deeper as we scroll down, we’ve got this information in the right hand column, the right rail that allows me to dig deeper into the Screen Actors Guild Award for Outstanding Performance by a Female Actor in a Drama Series.
For example, all these clips and then right down at the bottom here, a lot of related searches, three different related searches boxes, because I might want to dig down into Reese Witherspoon or into different TV morning shows or into Jennifer Aniston movies and TV shows. This just goes to show when the content is available.
And when Google thinks I’m actually trying to get information about the entity. It shows me an awful lot of rich content with an awfully large number of opportunities to navigate and dig deeper. This is an incredibly rich Brand SERP and a lot of Brands SERPs will be moving this way in the years to come.
Thank you very much. I’ll see you soon.