Thumbnail for Video: How Google Handles the Low Key Entity on Robert McCool's Brand SERP

Key Moments in episode 99 of the Daily Brand SERP series:

00:00 Personal Brand SERP for Robert McCool
00:10 Robert McCool’s contribution
00:22 The few information about him online
00:53 Google’s move for public figures who wants to keep their information private
01:09 Practical tip: Public figures need to take control of their information online

How Google Handles the Low Key Entity of Robert McCool

Some people choose to keep a low profile. Even some people who have provided a great contribution to the development of the World Wide Web. However, to complete a competitive research, some users (especially students and researchers) need accurate information about some of these low key, intelligent contributors to the WWW.

So, knowing the importance of these people, however little information appears to be available at first sight, Google digs down to trusted domains to provide as much as it can.

Robert McCool is software developer who developed the original Apache HTTP Server, the leading secure web server that has been driving the Internet since 1995.

Though his invention serves millions of websites, there is little information you can find about him online. Still, let’s explore how Google represents him on his personal Brand SERP.

Watch until the end!

Kalicube’s #DailyBrandSERP  October 15th 2021 presented by the Brand SERP Guy, Jason Barnard.


Hi, welcome. I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Robert McCool, which is a great name, but he’s actually an important person in the internet because he developed the first Apache HTTP server, which makes him a phenomenal influence on how the internet has developed over the last 30 years, but that’s not the point today.

The point today is about trying to keep things private, being a private kind of a person, Robert McCool, isn’t sharing a great deal of information about himself online. This is the only result I could find on this Brand SERP where he has actually provided the information himself, the rest of it is Wikipedia and all of the other ones are other Robert McCool’s. The point here is if we look over on the right-hand side, Google is starting to collect quite a lot of information about him and he’s showing it to its users.

Whether or not, you want to be a private person and not share this information, doesn’t really come into it. Google will find things like the date of birth and show it to its users when they search your name, if you’re a public figure and it thinks they will be interested in that information, I would suggest that it’s a really good idea for any public figure to take control of this information as much as they possibly can. Perhaps with a website where you state the information yourself to allow Google then to double check it with other references. But keep control yourself. So that when people do search your name, the information is accurate. And the message they see is from you and not from Wikipedia or another source.

Thank you very much and I’ll see you soon.

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