Key Moments in episode 5 of the Daily Brand SERP series:
00:00 Brand SERP for Newspaper Blackout
00:09 A great type of Brand SERP for a book
00:33 Practical tip: Dedicate a site for a book
Newspaper Blackout looks like a typical Brand SERP for a book. It is fairly representative of what a Book Brand SERP *should* look like. But there is an important subtlety you might well miss with just a cursory glance. It is a book with a dedicated website, and that helps it rule the results of its branded search term.
Hi today, we’re looking at the Brand SERP for Newspaper Blackout. I’ve never read the book, but it doesn’t matter. I’m only looking at the Brand SERP. That’s what I’m interested in. It’s a great Brand SERP. It’s got a Knowledge Panel. It’s got People Also Ask, it’s got Images, it’s got reviews. It’s got other of Austin Kleon’s books and it’s got other books that Google thinks the reader of Newspaper Blackout might be interested in, but the topic of the day, isn’t all of that.
Now, what’s interesting here is that Austin Kleon, has created a dedicated site for the book, which has given them more ownership of this Brand SERP. There’s one and two and three owned bluelinks.
That is a good strategy for a book.