Key Moments in episode 130 of the Daily Brand SERP series:
00:00 Brand SERP for Hamsters Make Terrible Roommates
00:12 Details about the book on the SERP
01:00 Practical tip: Google pulls product’s details.
This book just came out less than two months ago (September 28, 2021, to be exact) and it already has a Knowledge Panel! Wonderful!
More than the groovy information box, this SERP also shows incredibly detailed information in the left rail such as the publisher, dimensions of the book, published date and price just below the description of bluelinks.
Some of these are super helpful information for the buyers, others less so. These details about the book (product) right on the SERP could be something that makes a big influence both on the decision to purchase and on which online store to visit ????
Watch the clip to the end to get more of The Brand SERP Guy’s insights into this super-detailed SERP!
Kalicube’s #DailyBrandSERP November 15th 2021 presented by the Brand SERP Guy, Jason Barnard.
Transcript:
Hi, I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Hamsters Make Terrible Roommates, which is a book for children. I chose this just because I love the title.
Now, over on the right hand side, we have a Knowledge Panel, as you would expect. The book has only just come out, so that’s pretty quick. Google books has triggered this knowledge panel within three, four days. It came out on the 2nd of November. It’s now the 6th, but I wanted to focus on the left-hand side. This incredibly detailed information that Google is pulling from these pages and showing on the SERP, the spine width: nine millimeters, the width: 264 millimeters. Incredibly precise information.
I’m not sure how interesting that is for me as a potential buyer of this book. We have the dimensions, obviously that’s very important for some reason to Google. And then here, we have the publisher, we have the published date and we have the price, interestingly enough in dollars, but I’m in the UK.
So Google’s pulling a lot of detailed information into the SERP and this price mistake aside, very detailed, interesting, probably not, but certainly important from a product perspective. Google will pull product details into that left rail, as much as it can to try to help its users with their purchase decisions.
Thank you very much and I’ll see you soon.
