Key Moments in episode 28 of the Daily Brand SERP series:
00:00 Brand SERP for The Compound Effect
00:41 Who are bidding for this Book?
00:59 Practical tip: What it means to have a lot of ads on a Brand SERP?
Want to see a book that still sells even after a decade?
I’m not here to promote this book, I’m here to see the number of sites bidding for advertising space on Google for this book on its Brand SERP. Darren Hardy is in on the game and has an ad for his own book down at the bottom of the page. He sees value in using Google Ads on his owned Brand SERPs. Smart guy.
Hi. Today, we’re looking at a slightly a typical Brand SERP for a book. Now, most of it is very typical for a book. We have the Knowledge Panel on the right-hand side with a description from Google books. That’s very typical. Some People Also Ask not terribly typical, but still reasonably common on book Brand SERP. Some reviews.
Some opportunities to buy. And then right down at the bottom here, we have other books by the same author, very typical and other books that are similar in Google’s opinion.
What’s interesting here? For this book Brand SERP is we have an ad from Audible at the top for the audio book. And at the bottom, we have Amazon, Thriftbooks and Darren Hardy, the author himself is very active on his own Brand SERP. Having that number of ads on a book Brand SERP would imply to me, at least that book must be very popular and still selling very well.
Despite the fact that it was published 11 years ago. Thank you very much.