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Google’s Knowledge Graph Tripled in Size in One Year

Bring on the cheerful tunes, everyone! Woohoo! Jason Barnard, The Brand SERP Guy and CEO and Founder of Kalicube, shares exciting news about the huge increase in the size of the Knowledge Graph. Jason reveals the changes using Kalicube Pro, a dedicated SaaS platform for managing Knowledge Panels, and highlights the threefold growth of the Knowledge Graph in the last 14 months (9 July 2022 to 9 September 2023). But what could this mean for triggering and managing Knowledge Panels? Tune in!

Exploring the Expanding Google Knowledge Graph with Jason Barnard (The Brand SERP Guy)

[00:00:00] The Brand SERP Guy (Jason Barnard): Hi, I’m Jason Barnard, The Brand SERP Guy from Kalicube and today we’ll be looking at a huge increase in the size of Google’s Knowledge Graph. And after that silly song intro, here’s the information I wanted to share. 

The Remarkable Growth of Google’s Knowledge Graph in Over a Year

[00:00:14] The Brand SERP Guy (Jason Barnard): This red line represents the size of Google’s Knowledge Graph and we can see here in June, it increased 25%. Here, last couple of days, it’s increased another 3%. So I look back in Kalicube Pro, which is our agency level platform for creating and managing Knowledge Panels for clients, and look at this. In a year and two months, the size of the Knowledge Graph has increased threefold. 

[00:00:39] The Brand SERP Guy (Jason Barnard): There is a lot of work to be done managing Knowledge Panels, triggering Knowledge Panels, the Knowledge Graph is growing, our work, Kalicube Pro, is going to be hugely interesting in the years to come. We’re really excited and I hope you are too.

[00:00:53] The Brand SERP Guy (Jason Barnard): Thank you very much and I’ll see you soon.

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