In this short video clip, Jason Barnard, The Brand SERP Guy and CEO and Founder of Kalicube, deep dives into the emerging trend of integrating Generative AI into various areas of the SERP, particularly visual results. Jason explains the unique visual representation of Image Cards and how it differs from conventional Image Boxes. He explores the Search Generative Experience results for one of the Kalicube team members and is delighted about Google’s understanding of the Kalicube team. Watch the video right to the end.
Innovations in Visual Results with Generative AI Integration
[00:00:00] The Brand SERP Guy (Jason Barnard): Hi, I’m Jason Barnard, The Brand SERP Guy from Kalicube, and today I wanted to share this, which is absolutely wonderful. It’s cards for images for the visual results for MaryAnn Buarao, who works at Kalicube. I’ve never seen this before, usually we just see the image boxes, and here what we have is a start of an integration of the Generative AI into multiple areas of the SERP.
[00:00:25] The Brand SERP Guy (Jason Barnard): Here it’s visual results. This is outside the US, and generally speaking, we only see inside the US and it looks very much like the results that we see, the Knowledge Panel cards, at the top of a Knowledge Panel Brand SERP.
Enhanced Search Generative Experience (SGE) Results and Google’s Impressive Knowledge of Kalicube Team
[00:00:42] The Brand SERP Guy (Jason Barnard): And then I wanted to take a look at the SGE – Search Generative Experience – Results in the US for MaryAnn, and this is absolutely wonderful. MaryAnn Buarao is Customer Value Manager and Podcast Coach at Kalicube. She works to ensure that Kalicube’s customers and users get value from the services and products they love. You can connect with MaryAnn on Facebook and it even lists other members of the team, Veronique Barnard, Anton Shulke, Katrina Bonete, Joan Buarao, Maria Victoria Siasat, Jean Marie Laurente and Kristine Manito.
[00:01:13] The Brand SERP Guy (Jason Barnard): That’s great. Google understands who the team is at Kalicube and it’s got particularly good information, full information about MaryAnn. I’m super happy!
[00:01:24] The Brand SERP Guy (Jason Barnard): Thank you. See you soon.