It used to be that SEO was the antithesis of brand. Brand is the thing that you couldn’t measure and SEO brought the free traffic. But nowadays, both can do…
In this webinar, Paul Lovell is joined by Jono Alderson and Jason Barnard (The Brand SERP Guy) to deep dive into the types of structured data that will help with…
In this episode of the Agency Spark Podcast, Sara talks with Jason Barnard on how Google is a child and we need to learn to educate it. Jason Barnard is…
On this episode of The Author Factor Podcast, I am having a conversation with digital marketing consultant and author, Jason Barnard. Jason (known as The Brand SERP Guy) specializes in…
Jason Barnard (the Brand SERP Guy) is an author and digital marketing consultant. He specialises in Brand SERP optimisation and Knowledge Panel management. Jason’s first book, The Fundamentals of Brand SERPs…
To recommend your content as the solution to its users’ problems, Google needs to understand: – Who you are – What you offer – What audience you can serve In…
In this video, Jason Barnard and Slobodan Manic break down Google’s latest AI technology called MUM. MUM or Multitask Unified Model is designed to help Google understand information better. Like…
With featured snippets, videos, images, local results, and all the other rich elements, deliverability becomes more complex and more important. In this video, Jason Barnard talks about deliverability as something…
In this video, Jason Barnard talks about the importance of establishing credibility to your audience first then demonstrating E-A-T to Google. Expertise, Authority, and Trust Breaks Down What Jason Barnard…
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.