Reinventing Yourself with Expert Branding Strategies
Could your business be misrepresented online without you even knowing? Join us as we chat with Jason Barnard, the mastermind CEO of Kalicube, who cracked the code of digital marketing to make sure machines like Google and ChatGPT get your business right. Jason pulls back the curtain on his journey from being misunderstood by Google to becoming an expert in ensuring your online presence is spot-on. We’ll explore the power of consistent messaging, the hidden benefits of podcast guest appearances, and share our own stories of using podcasts and blogs to bolster brand identity. You’ll walk away with actionable insights to make your online representation more accurate and credible.
Jason shares valuable tips for anyone looking to evolve their personal brand effectively. Tune in for a roadmap on how to reinvent yourself and be recognized for your expertise.
Entrepreneurial Success Through Expert Insights
[00:00:00] Natalie Guzman: Welcome to the Virtual Antics Podcast, where we help entrepreneurs streamline their business to six figures and beyond. These short, sweet, and info-packed episodes will inspire, educate, and leave you feeling motivated to take one more step forward in your business. So put down your never ending to do list, because in this podcast, we are interviewing the best of the best in the entrepreneurial world as they spill their secrets to success. This podcast is sponsored by Nadora, the all-in-one software for entrepreneurs to grow their business with unlimited landing pages, automations, emails and text campaigns, and so much more. I’m your host, Natalie Guzman. Now let’s get into it.
Introducing Jason Barnard, CEO and Founder of Kalicube
[00:00:39] Natalie Guzman: Hey, Jason. I’m so excited to have you on the show. How are you doing today?
[00:00:43] The Brand SERP Guy (Jason Barnard): I’m absolutely delighted to be here, Natalie. Thank you so much. And I’m doing very well.
[00:00:48] Natalie Guzman: Yeah, I’m so excited. So you could tell us a little about yourself and how you got started with what you do.
[00:00:54] The Brand SERP Guy (Jason Barnard): I’m Jason Barnard, the entrepreneur and CEO of Kalicube. Kalicube is a Digital Marketing agency that empowers dynamic business leaders to become what they want to be online and be represented the way they want online, especially by machines like Google, ChatGPT, as we were just discussing before the show. And I got into this because that Google didn’t understand me ten years ago. It understood me for what I used to do, which was a voiceover artist for a cartoon. And I set about changing how it perceived me and therefore the way it also represents me. And that started the whole career and started Kalicube. Ten years later, here I am, expert.
Building Your Digital Presence with the Kalicube Process
[00:01:40] Natalie Guzman: That is awesome. Yeah, I know, just before the show, we were kind of talking about it. I recently put my, you know, name into ChatGPT, and I said, who is Natalie Guzman? And they’re like, Natalie Guzman is a marketing specialist and virtual assistant agency owner. I was like, yes, that is so cool. So that’s basically, you know, you get, you help entrepreneurs basically be found on the digital space, whether that’s Google or ChatGPT, like, have it understand them. Is that correct?
[00:02:08] The Brand SERP Guy (Jason Barnard): Yeah. Well, we start with the idea if the machines can understand you, they can represent you to your audience when your audience is searching your name in the way you want. So let’s start with get that understanding so they can represent you the way you want. The next step up is build their belief in your credibility as a solution. You want them to understand that you’re the best solution in your niche. And after that, that’s credibility. And the third level is deliverability, omnipresence visibility. Make sure they have the material from you to ensure that they can introduce you to the conversations they’re having with their users.
[00:02:46] The Brand SERP Guy (Jason Barnard): And if you look at it that way, users are having conversations with ChatGPT and Google and Bing now. And that makes them the biggest, most important influencers you can think of because they’re having billions of niche conversations with users who trust them and are asking for their advice every single day. And that’s the Kalicube Process: Understandability, Credibility, Deliverability. And podcast guest appearances that you were mentioning is a great way to get that nailed down.
Leveraging Multi-Channel Content Strategy to Boost Brand Authority and SEO
[00:03:16] Natalie Guzman: Oh, 100%. You know, we deal with like websites and landing pages and SEO within our business. And one of the things that we’ve noticed is that, you know, the more that you’re on podcast and you’re reutilizing that content, you’re putting on your YouTube, then you’re on someone else’s YouTube and then you’re putting it. We even turn like podcasts into blog posts and everything. And it just helps with, you know, brand identity and, you know, showing that you’re authority figure in your market. And we have seen amazing things. I know I’ve gotten a lot of clients just by being guests on other people’s podcasts or having people on my podcast. And it’s put us in a really cool position where we’re, you know, an expert in our field.
[00:03:58] Natalie Guzman: So I definitely love podcast guesting. I would say like blog writing as well. Even guest blog writing is another cool way.
[00:04:05] The Brand SERP Guy (Jason Barnard): No, absolutely brilliant. Yeah, 100%. And there’s one really important thing that I think people need to bear in mind before they start, or even if they’ve just started, is more isn’t necessarily better. More consistent and clear and well packaged for these machines to understand is better. So if you’ve done 100 podcast episodes, which you did last year, and you changed your brand narrative or brand messaging frequently throughout the year, the machines are going to be even more confused than they were before. So you’re actually creating a bigger problem than you had. So if you’re consistent and clear, the machines will understand. At that point, you can scale it out.
[00:04:44] The Brand SERP Guy (Jason Barnard): But always stay relevant. Make sure you’re staying in a relevant niche because the machines are obsessed by categorizing you.
Consistency in Messaging Amplifies Personal Brand and Searchability
[00:04:52] Natalie Guzman: Yeah, and I know I’ve had a lot of clients come to me and they’re like, I’m guesting on other people’s podcasts and I’m always saying the same stuff over and over again, like, should I be changing it up? Should I be saying something different? So in your, you know, opinion, it’s that you shouldn’t, it should be the same message because that’s only gonna help. And that’s what I found, too. I always talk around the same things, my same story. I have a lot of stories I could share, but I always share the main ones that led me to the exact path that I am now. And that has made me extremely searchable. And so, yeah, I would definitely recommend to people that are podcasting, it sounds like you would as well, that keep your message, you know, the same. It doesn’t matter how times you repeat it, that’s just one more place that people can find you on.
[00:05:39] The Brand SERP Guy (Jason Barnard): Yeah. And it’s really tempting to think, well, I’ve heard this 150,000 times. I think I might say something completely different today. What I found is getting on different types of podcasts changes the angle. And I like that. I enjoy that. It makes me think on my feet. But the fundamental message is always the same.
[00:05:57] The Brand SERP Guy (Jason Barnard): Who am I? Jason Barnard, founder CEO of Kalicube. I’m an entrepreneur. I’m a Digital Marketing expert with specialization in entity SEO. And I can help business leaders take control of their personal brand online. And from there we can discuss lots of different things. And that’s delightful. But the baseline is always the same.
Niche Down to Attract Your Ideal Clients Faster and More Effectively
[00:06:17] Natalie Guzman: 100%. And that’s where I feel like niching is so important, you know, when, especially in the virtual assistant world. So when you start as a virtual assistant, everyone’s like, niche down, niche down. I did not, and I think I made it ten times harder for myself because if you did, you’re attacking a certain type of person, like their Persona, right? That goes into branding. And when you’re attacking that Persona and you’re like, you’re just basically talking to them, that type of person, you’re going to be able to attract a lot more people, a lot quicker than if you’re trying to get everyone.
[00:06:51] The Brand SERP Guy (Jason Barnard): Yeah, and it’s a huge problem. And when I fell into that trap as well, is managing a personal brand is something that everybody needs. Therefore, I immediately thought, well, I can appeal to everybody. And when you try to appeal to everybody, you actually appeal to nobody. And it took me as well, a long time to actually, it’s not figure it out because I intellectually understood, but I couldn’t do it because it’s so tempting to say, oh, I don’t want to miss that opportunity or that opportunity. And now that we’ve done it, business is going much, much better. We’ve doubled revenue in the last year using our own Kalicube Process for the company and for myself because we’re being much more intentional about who we’re targeting and who we can help. And that’s the other point is now we’ve identified who we can truly help.
[00:07:38] The Brand SERP Guy (Jason Barnard): It’s CEOs and founders of corporations with revenues of $5 million or more who care about their personal brand, controlling it and using it to drive business for their company. That’s our core area. And now that we’ve defined that, it’s very easy for me to reach out to them and say, we can help you and we can bring value. And working with Kalicube is an investment for you that will grow your personal brand, give you control, get you in front of the right people. And I don’t want to forget about all the other people who are artists, CEOs and founders of companies with less than 5 million revenue. Musicians, entertainers, bloggers, you can go to kalicube.com K-A-L-I-C-U-B-E .com and we give away all the information for free. So we actually have a whole DIY system at Kalicube where we just give it, go and do it.
[00:08:30] The Brand SERP Guy (Jason Barnard): It’s brilliant. It’s really simple. Understandability, Credibility, Deliverability. We’re not hiding anything because we were saying this before. Self-determination in a world of singularity, where machines are more intelligent than human beings, is something we’re all going to have to worry about and this is the solution.
Pivot Your Personal Brand to Align with New Career Goals
[00:08:48] Natalie Guzman: 100%, yeah. If we start now, it’s only going to give us success in the long run. What advice would you have? You said you went from voice actor into this whole personal brand expert Persona. So what would you, what advice would you give someone that is kind of changing directions? Because I know I get this a lot from entrepreneurs.
[00:09:07] The Brand SERP Guy (Jason Barnard): Oh, yeah. Well, we had a really interesting client last year, Jonathan Cronstedt, who’s the president of Kajabi. Kajabi big company. He grew it from several million to several billion, from what I understand, and he’s still the president of Kajabi. But he said to us, I want people to start the conversation with me not talking about Kajabi. I want them to start talking to me about business leadership, business advice, investor. I want to become an investor. How can I pivot my career away from Kajabi without leaving Kajabi? And what we then did is developed a strategy for him where we got him to stand, where the audience he wants to address are looking.
[00:09:53] The Brand SERP Guy (Jason Barnard): And we helped him to emphasize his communication about himself and his personal brand away from Kajabi and towards the investor business leadership niche. And a year later, he has a brilliant Knowledge Panel on Google. That’s the thing on the right that says who you are, the knowledge box and the information box. He says, I look fancy, number one. Number two is, he says, people start conversations with me about investment and business advisory services and then they talk about Kajabi. And when you search on Google or you ask about him on ChatGPT, they both say Jonathan Cronstedt is an entrepreneur, a business leader and president of Kajabi. So what we’ve managed to do is get them to turn it around from being primarily about Kajabi to being primarily about investors and business leadership, and thirdly about Kajabi. So it’s changing the focus.
Leveraging AI Interfaces to Provide Targeted Recommendations Through Data-Driven Insights
[00:10:52] Natalie Guzman: That is absolutely brilliant. Yeah. And I really love that. You know, you just kind of walked us through the steps of it, especially with someone that had such a strong brand, because I know pretty much every, if you’re in business, you know Kajabi. And so that is amazing that just within a year too, because a lot of times, you know, as entrepreneurs, we value time and we do everything on a timeline. And so that is really good to know that someone that strong of brands took a year. So maybe if they didn’t have a stronger brand, do you think it would take a less amount of time?
[00:11:24] The Brand SERP Guy (Jason Barnard): The machines take a certain amount of time to digest, so it’s incompressible lower than six months. But yes, you’d potentially do it in six months. But for me, the point is, within a few months, you’re already standing where your new audience is looking, and that’s already winning the game because we’re at the end of the day trying to talk to human beings. And the machines like ChatGPT and Google are simply interfaces that we’re asking to recommend us to the subset of their users who are our audience. So machines are secondary, so we can afford to wait a little bit of time. But what we did manage to do with Jonathan was make it more efficient and more effective and faster because we’ve got 2 billion data points that we analyze to understand exactly what he needs to do. So we’re not guessing.
Discover More About Jason Barnard and Kalicube
[00:12:10] Natalie Guzman: That is absolutely amazing. Well, I thank you so much for coming on the show. It’s been a pleasure having you. Where can we find more about you and Kalicube?
[00:12:19] The Brand SERP Guy (Jason Barnard): Well, first thing, you can search my name on Google. Jason Barnard. J-A-S-O-N B-A-R-N-A-R-D. Or you can ask ChatGPT, who is Jason Barnard? And do you recommend him and ChatGPT will give you a lovely, delightful, positive answer. But you can also visit kalicube.com K-A-L-I-C-U-B-E .com. I think I spelled that right, which is my company. And as I said, the Kalicube Process, which is the process we’ve designed, created all about Understandability, Credibility and Deliverability is free for everybody on the website. So you can come on the website, do it yourself. And if you think it’s important and you value your time and you want to be more efficient, more effective and faster, we can do it for you.
[00:13:04] The Brand SERP Guy (Jason Barnard): Just ask.
[00:13:06] Natalie Guzman: Awesome. Well, thank you so much again, Jason. It has been a pleasure having you, and we’ll talk to you guys next time on the Virtual Antics Podcast.
