Brand Blueprint: Navigating Digital Marketing with Jason Barnard

The Power of Digital Marketing and Personal Branding for Entrepreneurs

In this episode of ‘Walk in Victory,’ host NaRon Tillman engages in an in-depth conversation about mastering digital marketing and the significance of personal branding for entrepreneurs. The dialogue covers Tillman’s experiences with website development, the importance of learning technical skills, and navigating Google’s requirements for site visibility. A considerable focus is placed on the necessity for entrepreneurs to understand their digital ecosystem thoroughly and employ strategies for effective Search Engine Optimization (SEO). The discussion emphasizes the critical role of personal branding, particularly for CEOs and founders, in gaining credibility and trust with potential clients through Google and other platforms. The conversation transitions into exploring the Kalicube process, a proprietary approach devised by the guest, aimed at optimizing online presence for individuals and businesses alike. This process prioritizes understanding, credibility, and deliverability to achieve successful digital marketing. Additionally, the script touches on the evolving nature of purchasing decisions, influenced greatly by the personal brand of company leaders and the comprehensive digital footprint of businesses. The episode concludes with insights into providing valuable content and establishing a strong presence across various digital platforms to support business growth and visibility.

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Carla [00:00:00]: Welcome to the Walk in Victory Podcast, where we sit you at the feet of the Masters. My name is Carla and I’m excited to introduce you to our host, NaRon Tillman, recording from the bustling borough of Queens, New York. On this show, we dive deep into the journeys of individuals who have overcome tremendous challenges to achieve their goals. Through their stories, we hope to provide you with inspiration, guidance and strategies for your own journey towards victory. So get ready to learn from the masters themselves as we explore the triumphs and struggles that make success possible. Let’s dive in. And now here’s our host, NaRon Tillman.

NaRon [00:00:36]: Good afternoon. Good day, good evening. I don’t know what time you’re listening or where you’re listening from. It’s your boy, your host, NaRon Tillman. And you are with me for a few moments for another episode of Walk in Victory. I have had the, I don’t know, they call it pleasure of doing, working on website. We’ve been working on a number of websites and I didn’t realize, was it before I used to have team pre-COVID, I had someone else doing everything which is good and bad. It’s good because you get things done. It’s bad because I didn’t stand over their shoulder to learn.

NaRon [00:01:25]: So when it came to getting, when it comes to getting there, I thought, you build a website and it magically goes into Google and people just start looking up your name and boom, that’s it. But no, now you have to go into Google and activate the site there and put a piece of code here and it’s mind blowing. But I’m learning. I’m learning. I haven’t completed everything because you get frustrated, so you want to walk away. And I wanted to try to embrace what I’ve learned in that moment. So it’s taking me a lot longer than I wanted to, but it’s part of the process. It doesn’t have to be part of the process.

NaRon [00:02:17]: I go on Fiverr and hire somebody and they can get it done in ten minutes because they’ve been doing it. But would I know the lesson? Would I learn? And it’s important to me in this season to learn so that I can. When I’m coaching, if I’m talking to someone, I can actually understand the steps, the processes, the in, the out. I can create videos because I’m pretty sure I’m not the only one that’s struggling in this area or don’t understand certain things in this area. It’s been real. It’s been real because you set goals and you have timelines and you can’t meet those timelines in a way because you’re like, oh, now I have to do this. Oh, now I have to do that. Oh, I should have did this first.

NaRon [00:03:09]: Why am I bringing that up? Because one, I like to be transparent about things present in real time, and two, we’re going to have a conversation with Jason.

Jason Barnard [00:03:22]: Yeah, it’s lovely to be here. And these are exactly the issues I love talking about. The idea of thinking all I need a website. Not sure what to do when I do figure out what to do, I don’t know what priorities to put in place, and I need to employ somebody to do it. And the scary thing, especially with the cody stuff, is employing somebody or getting somebody from Fiverr to do it. If you don’t know what you expect from them, they won’t deliver. You need to be clear about what you want from them so that they can deliver to you. And for that, you need an overview.

Jason Barnard [00:03:54]: You don’t need to understand the details because that’s their job. You need to understand what it is I’m trying to build, how it needs to be built, generally speaking, and what I’m trying to achieve with my website. And that’s hugely important. And the key, I think, to being an entrepreneur and being a CEO is to understand the global picture and not get locked down in the weeds and find people who can deal with the weeds, but know which weeds need to be dealt out with in what order. And that’s what I’m here to help with.

NaRon [00:04:27]: And it’s funny that you say that. I don’t like using Fiverr. I don’t like using, I like having people that I can talk to face, hands on, face to face and stuff like that. But that is an avenue, and I see a lot of people get great results from that road. But if your prompt, if your prompts are off, just like with ChatGPT, right? If your prompts are off, you become frustrated at the result. And it’s not that you’re, they’re not giving you what you asked for. You just don’t know what to ask for. When we’re building a website, what should we be looking for? What are some of the first things that a person should be thinking about before they even start building? What are some of the mindset shifts that they should be engaged in?

Jason Barnard [00:05:24]: I think most businesses today already have a website. So the most likely question is, I have a website. It’s not doing as well as I would like. What do I do? And the focal point for me is the website is the fulcrum. It’s the hub of everything. But it isn’t the most important thing. The most important thing is everything else you’re doing, and the website simply brings it together, both for your audience and for Google and ChatGPT and the other machines who are, we hope, promoting us to the subset of their users who are our audience. So what? I come from an SEO world, where SEO is search engine optimization and everybody’s obsessed by the website, and that’s a mistake.

Jason Barnard [00:06:07]: You need to be obsessed by your brand, your company. Who are we? What do we do? Who do we offer it to? That’s understanding. Does the audience understand you? And do these machines understand you? If they understand you, then they can start to think, who can I recommend this company to? Because they’re recommendation engines. We go and talk to Google, or to ChatGPT or to Perplexity or to Bing, because we have a problem and we need to solve it. And we’re asking them to get us to the solution in the most efficient way possible. So we’re asking them to recommend the best solution. So as a business owner, we then need to say, how do I get these machines to recommend me instead of my competition? And the trick to that, number one, is understanding. Do they understand who you are? Do they understand what you offer and to whom you offer it? If they do, you’re in with the chance.

Jason Barnard [00:06:55]: Number two, do they believe you’re a credible solution? Do they trust you? Because they’re not going to recommend a solution that they don’t believe in. So you need to get them to trust you. That’s credibility. And the third is deliverability. Do I have the content that they need to present me to their audience? And if you can fulfill those three keys, understanding, credibility, deliverability. Do they understand me confidently? Do they believe I’m credible? Have I provided them with the resources that they need to present me to their users? You’ve won the game. And those three elements come from everything you’re doing online. And the reference point is then your website.

Jason Barnard [00:07:36]: To just focus on the website is a mistake. You need to focus on your entire digital ecosystem, your entire digital footprint, and reiterate what it is you’re doing, why you’re credible, who you serve, and the content you can give to the engines on your own website. So if you think about it the other way around, you’re on the right track. Think about your digital footprint, think about your digital ecosystem, then think about your website.

NaRon [00:08:03]: It’s funny that we’re living in an age, I remember when my first business, Verizon, used to do landing pages for, oh, get this package. Because at that time, it’s like everyone wanted to be a .com, everyone wanted to, to have. But now we’re living in an age where digital blueprint, that’s, as you just said, is just a small cog in that whole system. And where people are missing it is that you also need to not just have a website or a landing page. But you also need to have automated page where you’re driving sales, what they call a lead page or lead magnets and all. I can’t the name of it. But can you explain why that’s important as a part of your digital blueprint too?

Jason Barnard [00:09:10]: Yeah. Overall, you’re looking at your digital blueprint is what you’re doing online to serve your audience. You’re walking the walk on YouTube, on LinkedIn, on forbes.com, wherever it might be. You’re walking the walk and the machines see that. And you’re walking the walk on these different platforms and pointing back to your own website, which tells the search engines and your audience where they need to go for the actual solution. That’s the key. And you need a landing page that describes clearly each service so that your audience can clearly understand what it is you’re offering and how you’re offering it and what you can do for them. And that the search engine is going to understand where the people are eventually going to end up. So your website is the focal point that everything points to.

Jason Barnard [00:10:02]: But your overall strategy is branding and marketing across the Internet, packaging it up to Google and pointing back to your website. When people get to your website, it’s at that point that they will convert, become your client. So your website, obviously you have a homepage which is the first page people will see where you need to describe who you are, what you offer and why you’re credible and what the person might want to do with you. That is, which is the next page they want to visit. So the homepage is all about where do you want to go next? Because it’s never the final destination then whether they want to go next. It might be contact you, it might be sign up for your newsletter. It might be buy a product, it might be research a product. It might be find out why I’m so credible. Your reviews page where you’ve got a list of all the reviews, the testimonials, and you need to figure out what it is your audience needs when they come to that webpage. And as you said, a landing page where you describe the service.

Jason Barnard [00:11:01]: We call them service pages or product pages. This is what we sell. This is why you should trust us. This is what you need to do next. But remember, the reason people end up on that page isn’t, as you said earlier on, they don’t come by magic. They come because they’ve researched you or they’ve researched the topic and they’ve been sent there either by your activity on YouTube, LinkedIn, Forbes, whatever that might be, all by one of these engines, Google, Bing, Copilot, ChatGPT, Perplexity, who are recommending you and sending the person to that page because the person needs that problem solved. So that page needs to say, here’s the problem we solve. Here’s why you should trust us.

Jason Barnard [00:11:42]: Here’s what to do next.

NaRon [00:11:44]: Funnels. That’s what I was saying. What the importance of understanding the difference between that page and having a good funnel page. Are you finding that people are missing the importance of funnels as you sit down with them?

Jason Barnard [00:12:05]: Yeah, we find that people have built part of the funnel, but there’s a hole in the middle. So people, for example, will create a lot of content that explains generally what is a spark plug. And then they forget that at the point when somebody needs to then decide between multiple spark plug manufacturers, they’re not present, they don’t have the content for that. And then they come to the bottom, which is, I make the decision, why should I choose you? And they’ve got lots of reviews and testimonials, so they get that part, but there’s a hole in the funnel in the middle. They haven’t covered the whole thing. So they grab the person’s attention at the start and then lose them in the middle because they don’t have that content, which is now we’ve got the consideration phase. I’m going to choose between multiple spark plug manufacturers in our example. And that’s where search engines and assistive engines are hugely helpful to us, because they help you to build the funnel correctly, not because of what they do, but because by looking at how you educate them.

Jason Barnard [00:13:07]: And I talk about education in the sense that they are children trying to learn about the world. And if you can educate them about your corner of the world, they will be able to potentially recommend you to the subset of their users who are your audience. So we start with understanding, which is who are you? Then we go to credibility, which is why you’re better than the competition. And you’ll notice that’s the consideration phase. And then we go for making sure the content is in the right places at the right time for the right people, for the right service, which is the informational stage at the top. So you start with informational, then you have credibility, consideration, who should I choose? Or who am I choosing between? And then at the bottom, which one should I choose? And hopefully it’s going to be you. So what we do is look at the search engines like Google and we see what’s missing. What don’t they have that will help them to fit you into every single stage of the funnel, wherever somebody is.

Jason Barnard [00:14:05]: So at Kalicube, when we’re providing services, Digital Marketing services for corporations or personal branding services for CEOs of companies and founders of companies, it works exactly the same. We analyze using our proprietary software, we analyze what the machines do and do not have for each stage of the funnel. And then we can prioritize and help the CEO and the founder for their personal brand or the corporation to understand what priorities need to be filled, which content needs to be created, where they need to place it. And then we help them also to point it back to the website. Because if the person doesn’t come to the website, to that service or landing page, they won’t convert. So as you can see, it’s a global solution but based on what do the machines understand, not understand. Do they believe you’re credible? And what information do they not have that they need to get everybody at every single stage of the funnel?

NaRon [00:15:02]: I was going to ask the question, but you answered it, that you have a software. I was going to say how can you find where those holes are met? But when you have the software. Now, you can craft your information to fit right in that gap. So when you’re, if someone is searching, when we talk about top of the funnel searches is more of a generic. When someone gets into more of a detailed search, you’re still able to dominate in each level. And it’s funny that you would say that because when we’re doing like SEO, now we’re going to get down to SEO. When we’re doing SEO now, that part of website stuff I understand because I did marketing stuff. I did took classes on SEO. So I know how to put long tail SEO together. So it’s the front end that most people understand, the front end and it’s the back end, how to get seen or what, how to spark interest that people miss out.

NaRon [00:16:03]: So you’re on each level of the funnel. That’s amazing. You’re targeting specific audiences so that whenever they are in their process, you pop up. Go ahead.

Jason Barnard [00:16:16]: Yeah, and that’s exactly it. And I’ve developed the software. It’s called Kalicube Pro. I developed it specifically to query the search engines. And we use Google principally now, but we also do Perplexity and ChatGPT. We ask them questions about a brand that allow us to understand what they don’t understand and the information they don’t have. So we’re finding the gaps in understanding, belief in credibility and content to deliver top of funnel in particular, but also the comparative stuff in the middle. Once we, in our software, got that information, we can say to you, incredibly, precisely, laser focused, do this, do that, do that, do that.

Jason Barnard [00:17:01]: And this is the priority. And at the same time, we’re not saying put it all on your website immediately. We’re saying do it on YouTube, do it on LinkedIn, do it on Forbes, package it for these machines, point it back to your website. And once again, the ultimate goal is to get somebody to that service landing page where they will convert. Make sure you’re systematically pointing back to your website, not necessarily that page, but the most helpful page at that stage of the journey to eventually end up on the landing page. Sorry.

NaRon [00:17:31]: Yes. Oh, wow, that’s amazing. So now what people don’t understand, and I see why you’re saying point back, use all of these tools, is that when you post a video on YouTube, YouTube is married to Google, right? And if you’re not pointing back to your website or to a portion of your site that instead of that video information is designed to talk to, then you’re missing. You’re missing because the video, the YouTube video may come up, but now what you’re saying to Google is not only do I need this, but I need this to go with it. So this link is very important. This is my footprint, but it’s a footprint over here. Wow. Okay.

Jason Barnard [00:18:20]: And you’re connecting the dots for the machine. So it understands that this video belongs to you and you’re helping your audience get to the right place. So you’re actually serving both of those audiences. And that’s the critical point is, coming from a world of search engine optimization, people tend to focus on just the search engines. But at the end of the day, all the search engines and assistive engines like ChatGPT are trying to do is emulate what’s happening in the real world. So if I can demonstrate to them that I have the content I’m engaging, my audience are coming down the funnel and buying from me. I become the most recommendable solution and they’re going to recommend me to the subset of their users who are my audience, because they see me doing that systematically over time on all the right platforms. So that’s another point that’s really important, is if my audience isn’t on TikTok, there is no point in me standing on TikTok because nobody of my audience is going to be looking at me.

Jason Barnard [00:19:15]: So I can’t present the solution to the right people. If my audience are hanging out on LinkedIn, I have every interest to stand on LinkedIn with the right content, because then they will see me stand where your audience is looking, demonstrate your credibility to them, give them the content they need and invite them down the funnel to your website to convert. That’s the secret of Digital Marketing and SEO.

NaRon [00:19:38]: It’s funny that stand where your audience is at because we get so caught up in the new trends and people who want to like, I had to explain to someone. Going viral, although it may feel good, right? That you have a piece of content, it depends on what you’re going viral for. You have a piece of content that is going viral and you’re getting a whole lot of engagement. And so every time you turn on your phone like, oh, wow, it’s just buzzing and it feels. But what did that piece of content provide for you? I’d rather have ten people to see my content that is my audience, than have a million people to see it that just want to be entertained.

Jason Barnard [00:20:30]: Which is a really important point that I think we miss in that kind of ego trip or satisfaction of success of the viral video is so important to us as human beings. We forget that it’s better to have the ten people who really care. But also there’s a double loss is that if you’ve got a million people watching your video, Google and the other machines don’t understand who you’re addressing yourself to. And having the ten, right, correct people, the machine said, I know who that audience is, I know who they can serve. So it’s actually got a double negative effect, is that your audience are confused. Google is confused. ChatGPT is confused, everybody’s confused. You’ll do much better to be focused.

NaRon [00:21:12]: That’s so important. First Digital Marketing class, the first class lesson, focus on an audience. So I would just start, I would start talking about the webinar, the conversation and the people that I wanted to talk to, my targeted audience, my topics of influence. Then the content got back because I was able to find, we look at him when he starts marketing, he has thousands of people behind him. Everybody’s following him in the beginning of this ministry, he turns around and he gives his core message. And if you message shrinkage and that small audience can turn into a larger audience of like-minded people.

Jason Barnard [00:22:06]: Yeah. And the point of like-minded people is so important. I’ve actually, for Kalicube, I’ll give you some examples with Kalicube is that we implement our own process. It’s called the Kalicube Process. And this idea of Digital Marketing, branding packaged for the engines is hugely powerful. And I come from a world where I was obsessed and focused on Google in particular, but now realize that it’s the wider picture that matters and Google is simply an additional provider of audience. It’s a very big one. It’s a huge opportunity, but it isn’t our principal source of conversions.

Jason Barnard [00:22:45]: We get 80% of our clients not from Google. We get 80% of our clients from all of the other Digital Marketing that we do. They come to us through YouTube, through my podcast, through my Forbes article, through my Search Engine Land articles, through my presence online, sorry, offline at conferences. 80% come from there. Google is seeing this and then it presents me more frequently as a solution to a specific problem when it understands which problems I can solve and for whom. So 20% come from there. So we have an 80-20 split, not Google. So there are a few things happening here.

Jason Barnard [00:23:25]: Number one is we don’t rely on Google, and that makes me very comfortable. We rely on multiple channels, so I’m even more comfortable. Number two is because we’re building a solid Digital Marketing strategy and simply using Google as a bonus, we can call it. I have no reliance on any particular platform. And because the strategy is based on educating the machines, educating Google, ChatGPT, Perplexity and Bing, we know that it’s future-proof. That whatever algorithm changes happen because it’s founded on understanding who we are, what we do, which audience we serve, believing in our credibility, and having the material, the content to serve to the subset of its users who are our audience. We know that we will always perform well with these engines. So right now, Google is struggling.

Jason Barnard [00:24:17]: If they lose, the current search engine was and ChatGPT dominates, or Perplexity dominates, we don’t care. It works with all of them. It doesn’t matter in the future who wins. It doesn’t matter if they change their algorithms, because their algorithms are now founded on understanding, credibility, and deliverability, which is the Kalicube Process. What I really appreciate for my own personal comfort as an entrepreneur and the CEO of Kalicube, that I feel very serene and safe about my future, the future of my company. Google can change all the algorithms it wants. I’m not afraid.

NaRon [00:24:54]: Oh, the algorithms are changing. Somebody’s out to get them.

Jason Barnard [00:24:59]: Yeah.

NaRon [00:25:00]: And what you’re saying is, and what you’re instructing us is it doesn’t matter if you do the Kalicube system properly and understand that it’s just a message of, of credibility. Nonprofits are having a hard time understanding this because the climate of someone just coming in and writing a big check, that has changed and they don’t really know how to tell a story on multiple platforms, and they’re missing that a huge, make sure my call to action is there. How do I connect the YouTube to the Facebook to the this, to the that, and just constantly just show up. And just show up.

Jason Barnard [00:25:58]: And that’s exactly the point is we call it deliverability, in a sense of being ubiquitous, showing up everywhere. Omnipresence, however you want to call it, is that if somebody is researching a topic, finding the solution to a problem, and I say researching and not searching because researching means I go to different places and I try and find information from different places to solve my problem, then I will go to Google and search. And that omnipresence, being everywhere every time the person looks around for the solution of their problem, is absolutely key. It’s ambitious, but it’s necessary. So for me to be present in the right places with the right offer for the right people at the right time, takes a lot of work, it takes a lot of marketing. And that’s the secret to solving Digital Marketing, which what we feel we’ve done at Kalicube, we solve Digital Marketing because we make sure that the machines and the human beings understand who you are. Because you’re standing where they expect to see you standing where they’re looking. You’re demonstrating your credibility and you’re providing them with valuable content, inviting them down the funnel. That is solving Digital Marketing and personal, digital branding. My personal brand works the same way.

Jason Barnard [00:27:13]: And the key to my personal brand and to my corporate brand is that ubiquity. Ubiquity around a very specific topic. And you mentioned it earlier, I don’t want to be visible for things for which I’m not relevant. I want to be visible for the things that I can truly help people with. I don’t want a million people watching my YouTube video. I want the ten right people to watch it, because those ten people will buy from me.

NaRon [00:27:38]: When you’re talking about personal branding, I had this conversation a few weeks ago. How we’re living now in the age where the CEO almost has to have his own personal brand identity in order for the company to have a level of success. Because people wrap their minds around people. The person becomes synonymous with the Tesla. Like the Tesla’s the car. Everybody wants to be like the CEO. When did that shift begin to happen?

Jason Barnard [00:28:26]: I think it’s always been the case that people do business with people. And as human beings, it’s weird that we would forget that it’s the people we’re doing business with that matter rather than the corporation itself, generally speaking. NIKE being perhaps one exception. The reason I think it’s coming back more and more is because when the world was offline, let’s say in 1990, you would tend to meet the people you were doing business with or talk to them on the phone. You had a real human being. Then with the Internet, it all became detached and we got the impression that we could just appear on a webpage and somebody would buy from us. And now we’re coming back to the idea of the real human contact because the machines are more capable now of reproducing human behavior. What they’re doing is emulating how we act as human beings in the real world. So the personal brand is now coming back and coming back and forth because people are seeing more frequently the person behind the company, the person who they’re dealing with.

Jason Barnard [00:29:30]: Video has changed that a lot. Video being more prevalent on online podcasts, articles, but, and images as well. I remember back 25 years ago it was all text. Now videos. I wouldn’t expect a company, or I wouldn’t expect to do business with a B2B company without having seen a video of the CEO. So personal branding comes back because the Internet has changed. And we had this kind of hiatus of 20 years when all of a sudden people thought, I just need some text on a website, somebody will buy from me. Which brings me to another interesting point that people think about search engine optimization.

Jason Barnard [00:30:05]: I need to rank number one for a keyword like buy spark plugs. Buy spark plugs, potentially you would sell to somebody simply because they see you at the top of Google. Anything that’s higher ticket than that, people aren’t going to buy from the person or the company who ranks number one. They’re going to research, they’re going to look around the topic, they’re going to figure out who you are. If I’m going to spend $10,000 with Kalicube, I want to know who Kalicube are. I want to know who Jason Barnard is. I want to know if they’re credible.

Jason Barnard [00:30:35]: I want to know if I can give them the $10,000 and expect to get $20,000 value from them. So it’s an investment and not a risk.

NaRon [00:30:43]: It’s funny that you would say that. There was a huge controversy of HBCU in Florida. They allowed someone to give a commencement speech. He wrote, he donated $200 million. So he said, in stocks and bonds, the president took the investment or took the endowment. He never signed off on the paperwork properly. It’s a PR nightmare when you get these types of PR nightmares. Somebody got something, who’s got the role.

NaRon [00:31:28]: It becomes, it’s an organization. If someone would have just Googled the person’s name, it would have came up that he doesn’t have that kind of wherewithal or bandwidth to offer that kind of money. They would have saw that he did that to another college or tried to do it. You got me. Am I back breaking up? He tried to do it to another college and they didn’t. Nobody researched it.

Jason Barnard [00:31:52]: And that’s the thing. As well as we expect, Google or ChatGPT to bring this information up, and generally speaking, it will. And what they will tend to do is focus on the negative information because that’s the key decision-making information they need to present for people to trust them. So as an individual or a corporation, my aim is to emphasize the positive stuff. Obviously, I don’t have negative stuff about me, but emphasize the positive stuff so they’re more and more positive about me. And that research, as you said, into the individual behind the offer is incredibly important. And yes, they’re foolish for not doing it. They should have done it.

Jason Barnard [00:32:27]: Most people would do it. And that’s what, when we come to, your personal brand is what Google says it is. Your corporate brand is what Google says it is, and you need to make sure it is saying what you want it to say. And that’s what we come at from Kalicube, is we educate these machines. They’re children. They’re children who want to understand, and all we need to do is educate them, explain, and they will repeat what we want. So from in my case, my personal brand is what I say it is because Google repeats what I tell it to repeat. My corporate brand is what I say it is because Google repeats what I tell it to say about my corporate brand.

Jason Barnard [00:33:06]: And that is hugely powerful. And it’s often missed by people. Yeah, 100%. The idea that you can make money with your personal brand for your corporation is huge. And I was talking to a friend of mine. I gave him a lot of advice four or five years ago. I met him in Saigon at a conference a couple of weeks ago. We did an interview.

Jason Barnard [00:33:27]: And the interview, he tells me how much money he has made personally from his personal brand. Thanks to the advice I have given him. And he tells one story where the decision for their lane playgrounds in schools for a million dollars, it was between his company and another company. The person making the decision researched the two CEOs of the companies and chose him because he looked like a million dollars on Google and the other guy didn’t. Those key decisions can be huge and they can be made. On that last decision, I’m going to research this person and I will research this person behind the offer that I’m about to pay a million dollars for. I will research them on Google because I trust Google. And if Google says this guy is truly the best, I will go with this guy. And that is one single deal where he invested with us.

Jason Barnard [00:34:26]: Just 40,000. 40,000 invested becomes a million that he would have lost if he hadn’t done it. Your personal brand as the CEO, the founder of a company is hugely valuable both to you and your company and monetarily on pretty much each and every deal you’re doing, especially when it’s B2B high-stakes deals like that.

NaRon [00:34:49]: Yeah, yeah. You know, getting to the place where for those of you who are listening, get into the place where you are involved in high-stakes deals. You have to see yourself to be able to hold those deals. Like to be able to have those conversations. I had go time to big money. I said nervous form up, like because I, because in my mind, if I don’t see myself as capable of handling that deal, how can somebody successful as an SEO guy now you’re saying, and you’re looking at marketing from a broad scope, right? And you’re saying, wow, what was that? What was that? The genesis of this, the system, this thing that you’ve developed and is your system, what would, give me what was going on in your life?

Jason Barnard [00:36:04]: Yeah, it’s a really lovely question because it’s one of these things once again in life where it’s a transition, is that I had the Eureka moment was when I searched my name when I was trying to do deals to become the Digital Marketing consultant for a corporation in France. And I searched my name and at the top it said Jason Barnard is cartoon blue dog because my previous career was voiceover artist for a cartoon for children. And the character was a blue dog. So Google understood me to be a blue dog. And I looked at that and I thought, they will never sign a contract for a Digital Marketing strategy with somebody who they perceive to be a voiceover artist. So that was when the whole thing started, is I thought, how can I change Google’s perception of me? So it says, Jason Barnard is a credible digital marketer. So I set about creating the content, pushing myself out there, describing myself as a digital marketer. And what happened there is I became more and more of an accomplished digital marketer because I was expressly and explicitly and intentionally trying to figure out what I needed to do to appear to be what I wanted to be.

Jason Barnard [00:37:17]: So I had to start walking the walk. And by walking the walk for a couple of years, Google then thought, this guy’s a digital marketer, I’ll present him that way. And it moved, it shifted its presentation because it changed its focus, but it changed its focus because I was actually doing different things. And interestingly enough, once again, 80% of my new clients did not come from Google. They came from me walking the walk on the different platform, but 20% came from Google. Thank you very much, Google. That’s great. But it wasn’t the foundation of my business.

Jason Barnard [00:37:46]: And as I’ve worked through this over the years, it’s been now twelve years. I built this up into a universal strategy that works for anybody, any person, sorry, any corporation, any product. The Kalicube Process will work exactly the same way, whoever you are and whatever you are. And you can do it for free, by the way, I’m not selling services. Particularly go to kalicube.com K-A-L-I-C-U-B-E .com. And we share all of the information in detail of exactly how we do this. Because it’s universal, I don’t need every single person to be my client. I can let people have it for free.

Jason Barnard [00:38:27]: Do it for free, it’s fine. The people who come to us are the people who understand that we know how to do it better. We’ve got the data, we’ve got the platform, the tool that tells us exactly what to do. We’re not guessing. If you do it yourself, you’re guessing. If you do it with us, you’ve got the data. We’ve got the data, we’ve got the expertise. We’ve done this so many times, and we save you time, we take weight off your shoulders.

Jason Barnard [00:38:48]: But once again, I don’t mind, because for me, what’s important is I found a universal solution to an incredibly complex problem. And the solution is very simple. Understanding, credibility, deliverability. And all you need to do to figure out what you need to do is ask Google what it doesn’t know, what it doesn’t understand, what it doesn’t have, and then just provide it. And all we do is use data and my automatic machine to do it. You can do it by hand, it’s fine, it just takes time. And the other thing is, it’s timeless.

Jason Barnard [00:39:20]: I realized the other day that I’ve been in the Internet since 1998 and I have always worked this way. 80% not Google, 20% Google, all through my career. It worked yesterday and it’s working today and it will work tomorrow. Because when ChatGPT came out a year and a half ago, I and Kalicube were already dominating the results in ChatGPT. When people ask who is the world’s leading expert in Knowledge Panels? ChatGPT says Jason Barnard. It doesn’t say one expert is Jason Barnard, it just says, Jason Barnard’s the expert. He’s the guy. And that was right out of the box, because once again, we’re walking the walk every day in the right places for the right people with the right solution. And these machines simply looking over our shoulder all the time. And they understand that we provide the solution, that we’re credible, that we’re the best, that we’re the most recommendable and the perfect solution for the subset of their users who are our audience, who are people who are looking to master Digital Marketing with SEO baked in, building a proper online business and using Google and the other machines as, oh, you could look at it this way, the biggest influences in the world. Think of the biggest influence on TikTok on YouTube. 500,000, a million people. Each of these engines, ChatGPT, Perplexity. Google, Bing have billions of conversations every day with billions of people about specific niche topics where that person is looking for a solution and they’re using these machines to recommend, to influence them towards the right solution. They’re the biggest, most important influences out there and they do it at a scale that you cannot imagine.

NaRon [00:41:18]: It’s too important not to. And if someone is offering it to you for not offering for nothing, because he’s offering out of gratitude, because of what he’s been able to help others with. So when you give something out of gratitude, without looking for anything in return, you already understand that something comes back. It’s something. I don’t understand that, Lord. But it’s something, when you give, you get more.

Jason Barnard [00:41:50]: Yeah.

NaRon [00:41:52]: So being selfish and holding it and hold. Oh, no, you don’t have $40,000. You can’t get it. No, he’s saying, I understand where you are because as an entrepreneur, we’ve all been there when we didn’t know how we was going to pay the bills sometime. So, yeah, you have to do this.

Jason Barnard [00:42:09]: I’m sorry, you cut up. I missed the last question. I’ve lost you completely.

NaRon [00:42:12]: Thank you, everybody, for listening to our podcast. We thank you for your participation. So don’t forget to hit and subscribe. That’s your currency towards us. We can’t go up on algorithms without you helping us. But after we take this Kalicube test, we might be able to do it without you. Subscribe, but make sure you have a good day. Don’t walk with your head down.

NaRon [00:42:40]: Don’t walk in doubt. Don’t walk being afraid to take the next step. Make sure you walk in victory. Peace. Two fingers knocked.

Carla [00:42:48]: This has been another episode of Walk in Victory Podcast, where we sit you at the feet of the Masters. We hope you enjoyed today’s episode and found inspiration and valuable insights to apply to your own life. If you did, please show us some love by liking and subscribing to the podcast. Your support helps us reach more people and share more stories of triumph over adversity. Until next time, keep walking towards victory, and don’t forget to follow us on social media for updates and behind the scenes glimpses of our episodes.