Talks and Interviews with The Brand SERP Guy

Jason Barnard (the Brand SERP Guy) is an author and digital marketing consultant. He specialises in Brand SERP optimisation and Knowledge Panel management. Jason’s first book, The Fundamentals of Brand SERPs…

To recommend your content as the solution to its users’ problems, Google needs to understand: – Who you are – What you offer – What audience you can serve In…

In this video, Jason Barnard and Slobodan Manic break down Google’s latest AI technology called MUM. MUM or Multitask Unified Model is designed to help Google understand information better. Like…

With featured snippets, videos, images, local results, and all the other rich elements, deliverability becomes more complex and more important. In this video, Jason Barnard talks about deliverability as something…

In this video, Jason Barnard talks about the importance of establishing credibility to your audience first then demonstrating E-A-T to Google. Expertise, Authority, and Trust Breaks Down What Jason Barnard…

For the two-year anniversary of Kalicube Tuesdays live event series, Anton Shulke and Jason Barnard discuss their memories. Anton has been the production manager since the start and shares his…