Talks and Interviews with The Brand SERP Guy

A collection of videos and podcasts that feature The Brand SERP Guy (Jason Barnard). Each one includes transcripts for easy reading.

Google’s MUM: Multitask Unified Model

Google’s MUM: Multitask Unified Model

In this video, Jason Barnard and Slobodan Manic break down Google’s latest AI technology called MUM. MUM or Multitask Unified Model is designed to help Google understand information better. Like…

Jason Barnard: On Credibility and E-A-T

Jason Barnard: On Credibility and E-A-T

In this video, Jason Barnard talks about the importance of establishing credibility to your audience first then demonstrating E-A-T to Google. Expertise, Authority, and Trust Breaks Down What Jason Barnard…

Brand SERPs With Jason Barnard

Brand SERPs With Jason Barnard

Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specializes in Brand SERP optimization and Knowledge Panel management. Matt Rouse, Jason has over 2 decades…