Thumbnail: Brand Search Generative Experience on Google - Kalicube case Study July 2023

In this short video clip, Jason Barnard, The Brand SERP Guy and CEO and Founder of Kalicube, explores the intriguing universe of the Search Generative Experience and its implications for Brand SERPs. Jason walks through the Search Generative Experience for Kalicube. He reveals Kalicube’s advanced generative features and brilliantly optimised Knowledge Panel, complete with interactive cards, descriptive information, and an engaging user experience. Watch the video right to the end.

Exploring Rich Generative Features and Knowledge Panel Optimization for Kalicube

[00:00:00] The Brand SERP Guy (Jason Barnard): Hi, I’m Jason Barnard. I’m The Brand SERP Guy and today I wanted to look at search generative experience for our company, Kalicube. As you can see here, the generative experience is quite rich and we have control of most of these cards and the description is very good. The Knowledge Panel still appears over here. The recommendations are over here on the left. Plus we have asked a follow-up and it’s understood Kalicube Pro, Kalicube Academy, which are both money terms for us bringing people down the funnel to sign up for the academy or sign up for the platform. Kalicube SaS is the name of the company, SaS is limited or LLC in French or France rather.

[00:00:40] The Brand SERP Guy (Jason Barnard): So, if I then do the follow-up question, we come down here. And it’s talking to me about Kalicube Knowledge Nuggets, which is a series of educational videos that we’ve made from the podcast and Kalicube Pro Trusted Sources. And it has reduced the Knowledge Panel here, potentially because it’s showing so much information here, there’s no need to duplicate it over here.

Unveiling Kalicube’s Online Presence: Exploring Kalicube Pro Trusted Sources and Knowledge Panel

[00:01:02] The Brand SERP Guy (Jason Barnard): If I then go into Kalicube Trusted Sources,we ran out of results, so let’s go back to here and look at Kalicube Pro. Now, we start a conversation with search generative experience and we’re digging down into Kalicube Pro with these different reviews. Obviously this is a great money term for us and it shows Kalicube Pro at the top and Kalicube Pro’s Knowledge Panel which is actually richer than that usually. But once again here, it doesn’t really want to duplicate the information because if I search for Kalicube Pro like that, you can see that the Knowledge Panel is richer. This information actually is very rich too. And once again, we have Kalicube Pro Trusted Sources. That’s what we’re famous for.

[00:01:42] The Brand SERP Guy (Jason Barnard): Kalicube Pro is famous for and a lot of people use, been shared all over social media. Kalicube Academy, money term again. And Kalicube SA, it’s slightly misunderstood. SA is also a French type of company, but we’re actually a SaS and here it can reproduce a great result for Kalicube, which is a software company.

Google Maps Integration: Merging Maps, Reviews, and Brand Information for Enhanced Search Generative Experience

[00:02:03] The Brand SERP Guy (Jason Barnard): So, this set of results that we’ve got for Kalicube are accurate. Rich and generated by Google using our own sources. Ahh, here we go and this is really cool because it’s mixed Google Maps here with the explanation of Kalicube as a software company plus the reviews from Google Maps. So, it’s merging Google Maps into the search generative experience, which is this. 

[00:02:34] The Brand SERP Guy (Jason Barnard): So, it’s pulling up what it knows from the SERP. Once again, a summary of the SERP into the search generative experience. And once again, the idea of the search generative experience is to summarise the SERP to save me the user time from jumping backwards and forwards to all these different sites to get this simple summary of information that Google can give me.

My conviction is that brands need to take control of this and make sure that these cards are controlled as much as possible by the brand itself so the brand message is accurate.

Jason Barnard (The Brand SERP Guy)

[00:02:55] The Brand SERP Guy (Jason Barnard): That’s it for today. I thought that was a hugely interesting dig down into search engine experience and how it affects brand SERPs in particular. And my conviction is that brands need to take control of this and make sure that these cards are controlled as much as possible by the brand itself so the brand message is accurate. In fact it reflected over here because as we can see these texts are actually just pulled from all of these different sources.

[00:03:23] The Brand SERP Guy (Jason Barnard): Thank you very much. And I’ll see you soon.

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