Thumbnail: 655: Jason Barnard - The Brand SERP Guy

Jason Barnard (the Brand SERP Guy) is an author and digital marketing consultant. He specialises in Brand SERP optimisation and Knowledge Panel management.

Jason’s first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly publishes articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot.

Major marketing conferences worldwide regularly invite Jason to speak about Brand SERP and KnowledgePpanels.

Spanning ‘ seasons his podcast, “With Jason Barnard…” has become a weekly staple in the digital marketing community.

Enjoy this educational episode as Jason Barnard comes on Thrive LOUD with Lou Diamond.

[00:00:00] Narrator: Ladies and gentlemen, prepare to witness the greatest happening in sport, sudden death podcasting. It’s time to take an inside look at those that are taking their lives, their businesses, and their passions to the next level. Get ready to Thrive LOUD with Lou Diamond.

Introducing Jason Barnard (The Brand SERP Guy), Founder and CEO of Kalicube, Author, Speaker, Podcaster, and Entrepreneur

[00:00:42] Lou Diamond: Welcome, everyone, to another episode of Thrive LOUD with Lou Diamond, connecting you to the most inspiring and amazing people that are thriving each and every day. I’m your host, Lou Diamond. Today on Thrive LOUD, we have a digital marketer who specialises in Brand SERP optimisation and Knowledge Panel management. Oh, we’re going to learn what that is on this episode, my listeners. He’s the founder and CEO at Kalicube, author, speaker, podcaster, and lifelong entrepreneur. Thrive LOUD listeners, The Brand SERP Guy himself, Jason Barnard. Jason, how are you today?

[00:01:18] The Brand SERP Guy (Jason Barnard): I’m doing fine. Thank you very much, Lou. Thank you for having me.

The Story of Jason Barnard (The Brand SERP Guy) And How He Got Involved in the World of Digital Marketing and Brand SERPs

[00:01:21] Lou Diamond: I’m excited having you. Jason is coming to us from across the pond, not in England, although you can hear that accent there, but coming to us from France. And I heard about what you did and looked it up, checked it out, and I still wanted to know more. So, can you share with the listeners, I want to rewind a little bit as to how this specifically became your focus and your gig, and then we’ll dive more into you being The Brand SERP Guy. Is that fair enough?

[00:01:50] The Brand SERP Guy (Jason Barnard): Yeah. That’s absolutely fair enough. Do you want the very long story or the slightly shortened version?

[00:01:55] Lou Diamond: The slightly shortened version.

[00:01:56] The Brand SERP Guy (Jason Barnard): Right. Okay. After a degree in economics at Liverpool University, where I played in the Cavern Club where the Beatles played, which doesn’t make me a better musician but it’s a really good fun fact, went to the same university as John Lennon but 20 years later, and then moved to Paris, joined another band, played for 10 years, touring Europe, playing in a band, playing double bass. Then that fell apart because everybody left the band except me. And when you’re on your own on stage, you look a bit of a fool with a double bass.

[00:02:25] The Brand SERP Guy (Jason Barnard): So, I created a cartoon series with my now ex-wife called Boowa and Kwala for preschool children. And we launched it online, and it was a phenomenal success. We had 5 million visits a month from kids aged under 10 years old and made games, songs, and animations for children. We ended up making a TV series as well, which was released in the UK, in France, in Poland, in Israel, in South Africa, and in the US.

Moving Into Digital Marketing After Losing His Cartoon Website and Optimising His Own Personal Brand SERP to Gain Clients

[00:02:55] The Brand SERP Guy (Jason Barnard): And the reason I then moved into digital marketing was because the website ended up with 5 million visits a month but a million of them came from Google. And when the cartoon series website, it’s a long story, but my business partner basically managed to take it away from me. Very upsetting, terribly weepy, horrible story, where I can cry for hours about it and moan about how unfair life can be. I had to convert, make some money. And I just said to people, if I can get a million people a month to a site for children, think what I can do for your business. And that’s how I segued into digital marketing, SEO, optimising websites for Google, for my clients.

[00:03:36] The Brand SERP Guy (Jason Barnard): And from there, this is the crux of the story. I would pitch to clients. And I would often not get the client, and I couldn’t figure out why. And it turns out they looked my name up on Google as soon as I left the room. And what came up was the blue dog. I was a blue dog in a cartoon, and it would say Jason Barnard is a blue dog. And they would immediately think, I’m not going to give my digital marketing strategy over to a blue dog, especially not a cartoon blue dog.

[00:04:04] The Brand SERP Guy (Jason Barnard): And what I then determined to do is say, I’m going to make the digital marketing stuff rank on my own Brand SERP. A Brand SERP is a search engine results page for a brand or personal brand. In my case, it was the personal brand. So that when these people I was pitching to googled my name, they saw digital marketer, Search Engine Journal, Semrush, SE Ranking, all these companies that are known in the industry. And the blue dog has a little corner somewhere on the SERP.

Brand SERP Optimisation Is Designing What Your Audience Sees When They Google Your Brand Name 

[00:04:36] Lou Diamond: You could have made the blue dog the icon or the logo of it, which would’ve been ironic and cool at the same time. So, let’s go through this. So, what actually happens for those that recognise there’s a lot of SEO work? This SERP optimisation that you’re doing, can you explain maybe what goes into it so that users can understand, oh, now I understand how they were able to do that? 

[00:05:03] The Brand SERP Guy (Jason Barnard): It occurred to me that I would give my business card to people. And they would look at that and they would put it on the desk or in the bin usually. And what my business card was in fact what people saw when they googled my name or my company name. So, I thought that’s what I need to design. So, the idea is I need to design what my audience sees when they google my name or my brand name. And that’s the crux of it.

[00:05:26] The Brand SERP Guy (Jason Barnard): And you might think, well, Google decides. And yes, Google does decide, but Google wants to show your audience, the people who are googling your name or your brand name, the content that is the most relevant, helpful, and valuable to them.

[00:05:40] The Brand SERP Guy (Jason Barnard): And the thing is it doesn’t necessarily know what that is. All you need to do is indicate to Google what you think is most helpful, valuable, and interesting to your audience. And if you are being honest and fair about it, and it’s a reasonably honest and balanced view of who you are and what you do to your audience, Google will show it.

What Can You Do to Dominate in Your Brand SERP and in Google’s Mind?

[00:06:05] Lou Diamond: There is a little bit of a challenge, right? Because sometimes whether you have a common name in a business or a common brand name, you’re fighting for real estate. How do you work with your clients to help them maybe synthesise through that or get the more specific communication to the people can get to what is most important to them? 

[00:06:26] The Brand SERP Guy (Jason Barnard): Right. The most common problem brands have, if we’re talking about companies rather than people, is that they don’t actually think about it. Because most brand names within a georegion are going to be fairly unique because of company registration, trademark laws, that kind of thing. You will tend to end up with reasonably unique names. If you don’t have a unique company name, it becomes a problem. And that requires that you then dominate. And it’s a lot of work. And for people, obviously names are very ambiguous. And that really is a question of making sure that you dominate Google’s mind.

[00:07:00] The Brand SERP Guy (Jason Barnard): And if we come back a step again, back to the company idea, think about that. If you are dominating Google’s mind, if you are controlling what it understands about you, what you do, and what your audience is looking for in the widest perspective, you’re going to be dominating the general overall SEO strategy on Google, which is always a good thing.

[00:07:21] The Brand SERP Guy (Jason Barnard): So, the idea of saying look at what Google shows when people search your brand name. Think about what you see, what you expected to see, what you want to see, and work towards that third one. And basically, once you start doing that, you will start to build out from your Brand SERP exactly how you want to be perceived by the world.

[00:07:46] The Brand SERP Guy (Jason Barnard): Because what your Brand SERP is, the search engine results page for a search on your exact match brand name, is Google’s reflection of the world’s opinion of you. And if it’s reflecting something incredibly positive, accurate, and convincing, you’ve nailed it both in Google’s mind, but also the world wide web in general thinks positively, accurately, and you are convincing to them.

After Your Site Ranks Number One, the Job Has Just Barely Started 

[00:08:08] Lou Diamond: The clients that you go to, obviously, some of them have done some of this work in SEO work to work on their names. Some of them have not. What would you say is the most common status or state of where they’re at when you start to get engaged with them? Is that they’ve done nothing or they’re somewhere in between, but it’s not really clear?

[00:08:30] The Brand SERP Guy (Jason Barnard): The most common comment I hear from SEO experts, brand owners, and pretty much everybody when I talk about this is my site ranks number one, job done. And that’s when I get a bit over enthusiastic and start explaining to them that the job has barely started. 

[00:08:52] Lou Diamond: And that’s where you’re really going to dive into it.

Looking at the Ambiguity of the Name Lou Diamond and the Steps to Take to Dominate in the SERP

[00:08:55] Lou Diamond: I want to have a little fun with you here, Jason. You see my name, Lou Diamond. I have a little bit of a battle because there’s another guy named Lou Diamond, obviously, Lou Diamond Phillips, who is an actor is out there. So, we recognised this a long time ago, but that’s an interesting challenge, right? Because sometimes, product names, people’s names, they might overlap. There’s something similar there. Let’s talk about me specifically to make it more of a good example. How do you tackle someone who’s an actor, famous for many years, versus someone else who isn’t, and how that distinguishing part comes in?

[00:09:32] The Brand SERP Guy (Jason Barnard): Right. In fact, you are further back in the queue than you thought you were, because there’s another Lou Diamond, who has the same name as you, who was a Marine. So, you have to bear in mind that there’s a big ambiguity around a name, especially yours. And yours is actually quite unique except for the fact that you happen to have this actor, and there is that confusion. But what is interesting with this is Lou Diamond Phillips and Lou Diamond are not the same thing.

[00:10:01] Lou Diamond: Right.

[00:10:02] The Brand SERP Guy (Jason Barnard): And what Google is trying to do is understand the world in the way that we humans do. So, it would understand that Lou Diamond Phillips is one person and Lou Diamond is another. Now there are multiple Lou Diamonds, which is the secondary problem. But this first problem is if Google is sufficiently confident in its understanding of you, it will potentially show you alongside Lou Diamond Phillips. And eventually, instead of Lou Diamond Phillips, as you can see with the Marine, he comes up as a People Also Search For. So, Google is in fact showing this alternative possibility because Google wants to show its users what’s most useful to them.

The Importance of Understanding and the Confidence in That Understanding Which Can Be Achieved Through Corroborative Information 

[00:10:43] The Brand SERP Guy (Jason Barnard): So, you have multiple things. One is the level of understanding. Second is the confidence in that understanding. And the third is the probability that the person is searching for you. And you need to nail all three to be able to get that Brand SERP, the search engine results page for a search on your name, your personal name in your case, to represent you. So, in that perspective, you need to make sure that Google has fully understand who you are, what you do, and that you are this person who is not the same as the other Lou Diamond or Lou Diamond Phillips.

[00:11:15] The Brand SERP Guy (Jason Barnard): Once you get that, you need to build its confidence in that understanding. Once you’ve done that, you need to make sure that it understands that when somebody says Lou Diamond, they mean you and not him. And those first two come back to it’s like educating a child. You need to explain simply and clearly. Then you need to get corroborative information and corroborate this information, so that the child that is Google is confident that the understanding you have given it is in fact correct.

[00:11:43] The Brand SERP Guy (Jason Barnard): Once it gets confident, it will start to shout about you. And this is the analogy I use is a child, if you tell them a piece of information, they won’t go into the playground and shout about it, because they’re worried they might be wrong and they might look foolish and their friends might tease them. If I say it, the baker says it, the policewoman says it, the headmaster says it, the teacher says it, and then grandma says it, the child is incredibly confident that what I initially told them is in fact true. And they will go to the playground. They will shout at the top of their lungs because they know they’re right, and they’re really proud of themselves.

[00:12:17] The Brand SERP Guy (Jason Barnard): And Google is a little bit similar. If it thinks it’s nailed its understanding of you, if it’s confident it’s nailed that understanding, it will put you all over that SERP.

The Effect of the Amount of News Around You That’s Generated Recently and in the Correct Category 

[00:12:27] Lou Diamond: Interestingly enough, when we started out the business and the brand, Thrive LOUD, we directed a lot of that attention. And when you search that, that’s all you see, Thrive LOUD, Lou Diamond, and all of that component. It’s pretty neat. 

[00:12:40] The Brand SERP Guy (Jason Barnard): And that’s an interesting point is in fact it’s a lot to do with news as well. It’s really important to remember that, for people’s names in particular, the amount of news around you that’s being generated relatively recently that is in the correct ontology, the correct category for you. So if you got news in the sports pages about you, that would just confuse the child. But if you get lots of news about you in the digital marketing space, the podcasting space, that obviously distinguishes you from Lou Diamond Phillips and the Marine. And that really helps Google to get a grip. So, you need to stay focused on being present, being visible, being seen but in the correct places.

Jason Barnard (The Brand SERP Guy) Is Boowa Who Is Teaching About the World to Kwala Who Is Google 

[00:13:22] Lou Diamond: Totally. I just noticed something as you were telling that story, and this goes back to some of that initial work that you did for children. Teaching and children, has that been something that’s been part of you? Obviously, I’m going to go on a limb here. I bet you probably also taught music at one point or another to somebody. Is that true? Have you always had that connection? 

[00:13:45] The Brand SERP Guy (Jason Barnard): You actually, you went out in a limb and you just fell off the tree.

[00:13:48] Lou Diamond: Okay.

[00:13:49] The Brand SERP Guy (Jason Barnard): Sorry. In fact, I learned to play the double bass because the band that I wanted to play and they said, do you want to play in the band? And I said, yeah, I’m a singer. And they said, we don’t need a singer. I said, I can play a bit of guitar. And they said, we don’t need a guitar player. I said, what do you need? They said, we need a double bass player. And I couldn’t play the double bass. So, I bought a double bass, learned to play it, joined the band.

[00:14:08] The Brand SERP Guy (Jason Barnard): And I was always convinced that I wasn’t a very good musician. And in fact, now I still play in bands today. And the musicians say, actually, you’re much better than you give yourself credit for. So, I never taught anybody because I think I thought I didn’t have enough knowledge, enough skill, enough talent or authority to teach.

[00:14:24] The Brand SERP Guy (Jason Barnard): But what you just said is actually really interesting because Boowa and Kwala, which was the cartoon we made. Boowa was a blue dog, Kwala was a yellow koala for reasons that remain unexplained and would take far too long for me to explain. But Boowa, which was my character, had the role of the older brother explaining to Kwala, the younger child, the young friend, who was my wife, about the world. And it wasn’t that Kwala was stupid. It was Kwala didn’t understand and hadn’t got the experience. And Boowa’s role was to explain to Kwala, show to Kwala, demonstrate to Kwala. And now I realise I’m Boowa, Google is Kwala.

Jason Dominates His Brand SERP Because Google Is Confident in Him and Because Nobody Else Is Focusing on Brand SERPs and Knowledge Panels 

[00:15:06] Lou Diamond: That’s the aha moment here is that you’re basically and the clients. So, that’s the real question is they’re looking to you not only for the lessons, but I think they are looking to you to figure out innovative ways, new ways, which is what you’ve been doing anyway. Even when you started this this cartoon back when it was, this series of how it’s been, now the stuff that you’re doing. You are a creator, creator of businesses too, podcast. When people ask, when I go to search you, Jason, what are we most looking for? What are those specific lanes that you want to be in? I think we know one of them, but is there other stuff behind it?

[00:15:56] The Brand SERP Guy (Jason Barnard): When you search my name, it looks like there’s only one Jason Barnard in the entire world. Me, my red shirt, and everything I have to say dominates it. And there is a footballer in South Africa, who’s quite famous. There’s an ice hockey player in Canada. There’s a professor in San Francisco. There’s a podcaster in the UK. But even in those geo areas, I dominate.

[00:16:19] The Brand SERP Guy (Jason Barnard): Why do I dominate? Not necessarily because people search for me in vast volumes like they might Lou Diamond Phillips, but it’s that child in the playground. So, it’s that scenario again. The child is so confident about me. It’s saying, well, I’m sure about this so I’ll shout about it. And pure confidence will get you a long way in this particular sphere.

[00:16:39] The Brand SERP Guy (Jason Barnard): And that is, as you said, creative is it’s something I discovered rather than something I knew. And because nobody else that I know of is focusing on Brand SERPs and Knowledge Panels, which is the thing on the right, which is Google showing the facts, which is really Google shouting about what it knows as a child in a playground. Because nobody else is really looking at that, I’m having to find creative ways to educate Google and to design the Google business card that is your Brand SERP.

What Does Jason Barnard (The Brand SERP Guy) Do Whenever He Has Trouble Thriving?

[00:17:11] Lou Diamond: I love asking guests this question, Jason, very curious to see where this goes. You’ve been thriving in your career throughout your life and all these different avenues, which is why you’re on Thrive LOUD today. But we all have days when we’re not quite kicking on all cylinders, where we’re a little off our game. Jason Barnard, when you have trouble thriving, what practice do you seek or what individual do you seek out to get yourself back on the thriving track? 

[00:17:38] The Brand SERP Guy (Jason Barnard): When I’m not thriving on a day to day basis today, it tends to be because I don’t feel I’m moving forward. And that tends to make me feel frustrated, I think the word is. And what I do is remind myself that you don’t do everything immediately, easily, and simply. And I focus.

[00:17:58] The Brand SERP Guy (Jason Barnard): There were days during the COVID, I had COVID, and I was feeling very ill. And what I would do is just set out what I needed to do that day to make sure that everything kept moving forward in the larger picture. And I made sure that I always did those individual things. And in between times, I sat down and didn’t do anything and looked out the window and felt sorry for myself.

[00:18:17] The Brand SERP Guy (Jason Barnard): And I think that was a very good lesson for me that I hadn’t really had before, because it lasted quite a long time of saying, I need to make sure that I do the minimum that keeps my machine, my current situation moving forwards, both professionally and personally. So, it includes making dinner for the family.

All the Places You Can Find and Learn More About Jason Barnard (The Brand SERP Guy)

[00:18:39] Lou Diamond: I like it. Let’s do the admin part of the show here, Jason. Share with the listeners all the places people can find you. We know what they’re going to type in Google to find you because I’m looking at it right now but websites, URLs, all that stuff. We will put it in the show notes, but it always gets more engagement when they hear it from you. 

[00:18:53] The Brand SERP Guy (Jason Barnard): Right. Brilliant. Wonderful. If you search my name, Jason Barnard, on Google, you get a whole range of choices. You start at the top and you get my site. And you can see the blue dog, you can see the music groups, and you can see digital marketer and my podcast. So, that gives you that immediate choice. Underneath that, you’ve got the Twitter boxes because I love Twitter. Connect with me on Twitter. I share all my mad experiments.

[00:19:15] The Brand SERP Guy (Jason Barnard): I do experiments on entities in Google’s brain, and I experiment on how to educate Google to the extent of which here’s just a quick story. The Boowa and Kwala, blue dog and yellow koala have families called Daddy Koala, Mummy Koala, Grandpa Koala, and Grandma Koala. And I built in Google’s brain the family tree through experiments, and that’s the kind of thing I’m doing. And I share all that on Twitter, and it’s very, very, very fun.

Read Jason’s Article in Famous SEO Publications, Listen to His Podcast, Watch His Videos, and Learn More About Him in His Knowledge Panel

[00:19:40] The Brand SERP Guy (Jason Barnard): Underneath that, you’re going to get Search Engine Journal, where I write for Search Engine Journal about SEO. You potentially get Semrush, where I also write quite a lot. You would get my podcast. You would get videos of me interviewing people or me talking about my specialist super duper favourite topic.

[00:19:56] The Brand SERP Guy (Jason Barnard): And then on the right hand side, you get the Knowledge Panel that will tell you where my website is. It will tell you who my wife is, who my mother is, how old I am, and show you some videos from Boowa and Kwala, and also some of the people that you might be interested in like Cindy Krum or Bill Slawski sometimes there, I don’t think he’s there at the moment, Joost de Valk from Yoast SEO plugin, basically.

[00:20:19] The Brand SERP Guy (Jason Barnard): And I like describing that and I’ve never done it quite like that before. What you see there is Google is giving you an immense choice of, sorry, it’s giving you two things, an immense variety of information about me and an immense choice of how you might want to interact with me. It’s trying to satisfy your intrigue with me as a user, as its user, as best it can, depending on why you were looking for me or how you might want to interact with me.

Jason’s All-Time Favourite Movie and the Reason It Connects With Him So Much

[00:20:49] Lou Diamond: Spectacular. Jason, permission to go down fun street with me here on Thrive LOUD. 

[00:20:54] The Brand SERP Guy (Jason Barnard): Absolute permission granted and delivered with immense pleasure because fun street is, well, fun.

[00:21:01] Lou Diamond: So, this is interesting because I know the answer to this. And I want you to share with the listeners. Please let the listeners know what you shared with me was your all time favourite movie. 

[00:21:11] The Brand SERP Guy (Jason Barnard): Some Like It Hot. 

[00:21:14] Lou Diamond: And why does that movie connect so much with you? 

[00:21:16] The Brand SERP Guy (Jason Barnard): Because when I say it, a lot of people say, oh, Marilyn Monroe. It’s got nothing to do with Marilyn Monroe. It’s Jack Lemmon. Because Jack Lemmon dressed as a woman playing the double bass, he looks so happy. When somebody said to me, do you want to play the double bass? I thought, yeah, I do. Jack Lemmon looks like he’s having fun.

[00:21:41] Lou Diamond: That movie has got comic genius all over it. It’s actually been brought up a bunch of times on how great it is. And there’s this expression, the movies that age well like fine wines and to still be funny. Today, it’s still applicable. Some movies have humoured ages or it doesn’t become funny, but it actually does work pretty well.

Jason’s Second All-Time Favourite Movie Is Spinal Tap

[00:22:10] The Brand SERP Guy (Jason Barnard): No, absolutely. When you asked me the question, my second answer would’ve been Spinal Tap, but I think that’s a very niche movie. And when you’ve been in a rock band and you’ve toured, I toured for 10 years with a rock band, you meet people like that all the time. And I hate to say this, at times, you yourself are like that, but I think that’s less universal.

[00:22:33] Lou Diamond: You just made the production team really happy because we have a lot of fun Spinal Tap openings, which are obviously going to be put into play in this episode. 

[00:22:41] The Brand SERP Guy (Jason Barnard): The big letdown with Spinal Tap is nobody plays the double bass.

[00:22:47] Lou Diamond: Well, I guess there’s only so much you could do. It’s still brilliant. I rewatched it recently. There’s a couple of things that you forget that they say and don’t even get the humour in there. One of my favourite is the shows in Boston cancels, but don’t worry, Boston’s really not a college town is actually one of my favourites because all it is a college town.

[00:23:10] The Brand SERP Guy (Jason Barnard): Oh, right. You see I don’t get those jokes because I’m from the UK and France. One extra piece of information is there’s a film called Anvil.

[00:23:19] Lou Diamond: Yes.

[00:23:20] The Brand SERP Guy (Jason Barnard): If the audience hasn’t seen it, it’s basically Spinal Tap but for real.

Doing the Speed Round: Answering the Question With the First Thing That Comes Into Mind

[00:23:26] Lou Diamond: We will do that. We’ll put the link in there too. All right, Jason, here’s how we roll on fun street. I’m going to do the speed round with you. I’m going to ask you something. I want the first thing that comes to your mind. These are things that lift you up, make you feel good, motivate you, potentially make you thrive. Not too hard though. It won’t stretch your brain too much. You won’t need to type in Google and reprogram it so that all these answers come up this way. You won’t have to add it to your profile either. Ready?

[00:23:51] The Brand SERP Guy (Jason Barnard): Brilliant. No, I’m ready. 

[00:23:54] Lou Diamond: Okay. A song of late that you love to listen to that pumps you up. 

[00:23:58] The Brand SERP Guy (Jason Barnard): All About That Bass.

[00:24:01] Lou Diamond: Oh, nice.

[00:24:01] The Brand SERP Guy (Jason Barnard): The original version, I can’t remember the name now. Oh, no. How shameful. 

[00:24:08] Lou Diamond: A favourite food that’s not a dessert.

[00:24:12] The Brand SERP Guy (Jason Barnard): Arrabiata.

[00:24:16] Lou Diamond: A favourite dessert.

[00:24:18] The Brand SERP Guy (Jason Barnard): I don’t really like desserts much, but if I have to eat, if you force me to eat a dessert, it would be chocolate mousse. 

[00:24:26] Lou Diamond: An activity you wish you did more of.

[00:24:28] The Brand SERP Guy (Jason Barnard): Playing music.

[00:24:30] Lou Diamond: An activity you wish you did less of.

[00:24:32] The Brand SERP Guy (Jason Barnard): Looking at a screen.

If Jason Barnard (The Brand SERP Guy) Can Go Anywhere in the World, Where Would That Be? 

[00:24:34] Lou Diamond: If I could snap my fingers, Jason, and you can go anywhere in the world, where are you? 

[00:24:39] The Brand SERP Guy (Jason Barnard): In a bar, playing music with great friends with 200 people getting into the music and having a bit of a party. And I actually don’t care where it is in the world. It really doesn’t matter. 

[00:24:55] Lou Diamond: Jason Barnard, The Brand SERP Guy, thanks so much for coming on Thrive LOUD today. This was great, educational, and, man, a lot of people have some work to do. They’re going to have to make some phone calls to you, make sure that they stand out, and help them. Thanks for coming.

Brand SERPs are definitely something I think is incredibly important that most people overlook.

jason barnard (the brand serp Guy)

[00:25:07] The Brand SERP Guy (Jason Barnard): Brand SERPs are definitely something I think is incredibly important that most people overlook. And thank you for letting me talk about it because I love talking about it. And as you’ve seen, if you let me talk about it for one minute, I won’t shut up for 20. 

[00:25:22] Lou Diamond: Truly a pleasure to have you on. To all our listeners out there, thank you for joining us. Until next time, keep thriving onward and upward. And remember, be brief, be bright, be gone. 

[00:25:33] Narrator: You’ve been listening to Thrive LOUD with your host Lou Diamond. Check us out on the web at And follow us on Instagram, LinkedIn, Twitter, and Facebook at Thrive LOUD. And check us out on the Goodpods app at Thrive LOUD. Or you can follow, listen, and connect directly to Lou and all of the Thrive LOUD episodes. Thanks for listening.

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