The Reason Jason Barnard (The Brand SERP Guy) Always Wears a Red Shirt
[00:17:09] Audience: Well, this is the question that I wanted to ask a while back. You mentioned not letting the mom choose our clothes. Why are you letting Google choose your red clothes or is it a personal choice?
[00:17:24] The Brand SERP Guy (Jason Barnard): Ah, we had this conversation. I don’t like red. But I was playing a concert as a punk folk musician six or seven years ago. And I had a friend. It’s a long story. I won’t tell you the whole story. It’s all around Manu Chao. But somebody lent me a red top. And it was a red top that Manu Chao had thrown into the audience. And Manu Chao was his hero. And I was his hero from the 90s as well.
[00:17:56] The Brand SERP Guy (Jason Barnard): And so I said, I will wear the red shirt Manu Chao, and I will throw it into the audience. And then you will have the same red shirt from your two heroes. And I actually had a video of the show. And in the first half before I threw the red shirt in, I looked really interesting. And in the second half, I had a blue shirt on and I looked really boring. And I realised when you’re wearing a red shirt, you look much more interesting. So, it’s just to make me look interesting.