Kalicube at the #DMWF Global 2024
The Digital Marketing World Forum (DMWF) Global 2024 successfully concluded on June 26, 2024, at Olympia National in London. The event brought together over 2,500 senior marketing professionals from around the globe, marking it as a significant gathering for the future of marketing technology.
Building on a 14-year history, DMWF has consistently united the worldwide marketing community through its events in London, New York, Amsterdam, and Singapore. The #DMWF Conference & Expo World Series is renowned for providing top-level strategic content and digital marketing insights.
This year’s event in London continued this tradition by exploring how to engage customers, manage brand perceptions, and open untapped audiences through diverse media channels.
Event Overview
Over two days, attendees immersed themselves in a wealth of knowledge shared by more than 120 inspiring speakers. The conference covered a wide array of key topics crucial to the contemporary marketing landscape.
Here are the snapshots during the first day of #DMWF 2024.
The topics were Data, CRM & Insights, Digital Transformation & Leadership, Content Marketing & Video, Social Media & Community Marketing, Customer Experience, Email & Automation, eCommerce & Omnichannel Marketing, Mobile Marketing & Advertising, Digital Brand & Communication Strategy, Influencer & Affiliate Marketing, and AI & Marketing Automation.Click here to see the full #DMWF 2024 Agenda.
Day 1
| SOCIAL MEDIA & COMMUNITY MARKETING | |
| Building Consumer-Centric Brands | Ruchika Kalra, Brand DirectorLastminute.com |
| Leveraging AI: Current Trends, Insights and Strategies for Social Media Marketing | Antony Cousins, VP AI StrategyBrandwatch |
| Panel: Growing your community | Gareth Turner, FounderBig Black Door Megan Leigh, Content & Community ManagerMooncup Paris Richardson, Senior Trade Marketing & Community ManagerTrinny London Claire Ferreira, FounderMums in Marketing (MiMs) |
| Influencers are changing how we buy – but is your brand ready to change how it sells? | Cat Anderson, Director, International MarketingSprout Social |
| A definitive guide to detangling the complex social media scenario in 2024 | Roberta Cianetti, Senior Digital Executive – MBA |
| From Abracadabra to Applause: Mastering Microvideo for Social Media Success | Alexandra Caceres, Head of US MarketingMetricool |
| Panel : How to navigate changing social platforms | Alvin Gunputh, Social Media LeadThredd Mary Murphy, Senior Marketing DirectorDash Hudson Claire Hubble, Head of AudienceI newspaper Nicholas Kowalski, Senior Manager Global Media Analytics,McCormick & Company Jody Smith, Head of Creative VideoLADbible Group Vik Khagram, Head of Influencer MarketingKetchum |
| The Distinctiveness Choice | Marcus Foley, Co-FounderTommy |
| How influencers are transforming media strategy | Esme Rice, Worldwide Influencer Practice LeadMindshare |
| Panel: How will social media evolve in 2024 and beyond | Alvin Gunputh, Social Media LeadThredd Maddalena Bogazzi, Paid Social Business DirectorZenith – Publicis Media Liam Lodge, Global Head of Social Media, Hotels.comExpedia Group Cat Anderson, Director, International MarketingSprout Social Roberta Cianetti, Senior Digital Executive – MBA |
| CONTENT MARKETING & VIDEO | |
| Storytelling: Interactive content whilst pioneering a 1st class customer experience | Elinor Miansarow, Brand & Partnership Lead Joshua Fray, Head of CreativeWild |
| The Audience-First Playbook: drive impact & relevance for your campaigns & content | Oryelle Clements, Associate Research Director Rob Parkin, SVP of Research & Insight Pulsar Platform |
| Panel: Standing out from the crowd with video content | Alvin Gunputh, Social Media Lead, Thredd Kaitlyn Pearce, Head of Branded Content, UK, Audio Network Nicole Petkova, Brand Manager, Look Fabulous Forever Annie Masciavè, Head of Creative, Production Vinted Carla Boyd, Senior Social Media & Content Marketing Manager, Cineworld Cinemas |
| The Future of Media Interfaces | Arthur O’Neill, Joint Head of Invention WorldwideMindshare |
| Content Marketing Playbook: 2024’s Must-Know Trends & Insights | Robb Miller, VP of SalesIssuu |
| Panel: Diversifying your content strategy | Vanessa Buendia, Founder & CEO Laura Shehata, Creative Director, Previous Paid Media Creative Lead, Ex. FarfetchWELLTECH Joshua Fray, Head of CreativeWild Karla Hernández Zaldívar, Global Social Media Insights ManagerBooking.com Natalie Nightingale, Head of Creative and Content, Post Office Janis Thomas, Managing DirectorLook Fabulous Forever |
| From Clicks to Conversion: Mastering Content for Social & Digital Platforms for Maximum Impact | Vanessa Buendia, Founder & CEO |
| Elevating Performance: leveraging UGC trends for Men’s Fashion Categories at Vinted | Annie Masciavè, Head of Creative Production, Vinted |
| More content, flat budget? How to smartly use creators to feed your content marketing plans | Joshua Wood, Business Development Director, Territory Influence |
| Panel: Less Content, More Impact? | Will Bonaddio ,Chief Marketing Officer, August Jenna Rak, Senior Director of Audience Development, Social Media and Analytics VOGUE, Condé Nast Hyacinth Guelas, B2B Senior Social Media Manager – Associate Director, Savills Giuseppe Baidoo, Founder & CEO, Gusto Snacks Inga Batur, Head of Content, Zavarovalnica Triglav |
| DATA, CRM & INSIGHTS | |
| Post-cookie to postcode. Marrying postcode data with spatial datasets and behavioural science to make better content and comms | Jennie Roper, Head of Intelligence, (OOH)GroupM |
| Using AI & Data to Drive Business Outcomes | Ricky Chopra, Global Digital Business Director, Zenith Jon Reilly, Co-Founder and CEO, Akkio |
| Panel: Cookie-less Future: How Data Driven Marketing Will Change | Duncan MacRae, Editor In Chief, MarketingTech Benjamin Tatton-Brown, Global Vice President, Agency Partnerships Adlook Jennie Roper, Head of Intelligence, (OOH)GroupM Paul Wright, Head of Advertising International, Uber Nicholas Kowalski, Senior Manager, Global Media Analytics, McCormick & Company |
| Unlocking Fresh Consumer Insights in Marketing with Gen AI | Olaf Lenzmann, Co-Founder + Chief Innovation & Product Officer, Market Logic Software |
| Sacrificing Reach for Certainty: The Value of Measurement | Ian Gibbs, Insight & Planning Director, DMA |
| AI in today’s performance marketing – Miro Case Study | Ido Wiesenberg, CEO and CO-Founder, Voyantis |
| Panel: Translating Marketing Insights into Actionable Strategies | Duncan MacRae, Editor In Chief, Marketing Tech Paula Ximena Mejia, VP Enterprise Marketing, WIX Susan Walsh, Founder and Mistress of Data The Classification Guru Patrick Zinga, Digital Media, Data & MarTech Lead, Heineken UK |
| Affordable Marketing ROI Measurement After The Cookie Has Crumbled | Spencer Wilcox, Founder, Everybody Eats |
| The AI Revolution: Marketer’s Greatest Ally or Adversary | Laura Murphy, CEO, Amplify Analytix |
| Marketing insights into Gen Z and Millennial consumers | Rufus Bazley, B2B Marketing Director, UNiDAYS |
| Panel: Unlocking the power of Data and AI | Ashok Jashapara, Professor & Chair of Innovation Studies Royal Holloway, University of London Chris Sinclair, Head of Product & Sensory Optimisation NIQ BASES Mohammad Nur-A-Alam, CEO, GreentecAI Karla Hernández Zaldívar, Global Social Media Insights ManagerBooking.com Maximus Ndaboka ,Global Data Management & Operations Transformation Manager, PepsiCo Grace Zheng, Founder, GRACE ZHENG CO., LTD |
| CUSTOMER EXPERIENCE, EMAIL & AUTOMATION | |
| Attracting Gen-Z As Consumers And Employees By Setting A New Standard Of Customer Excellence | Carl McCartney, Customer Experience Director, Les Mills |
| Beyond Sci-Fi: AI’s Transformative Role in Elevating the Digital Experience | Asya Ivanova, Manager, Product Marketing Progress |
| Panel: Elevating Customer Journeys in 2024: Strategies for Success | Ashik Ashokan, Head of APAC Advisory, WARC Jenniffer Camacho, Mobile Product Lead, Nespresso Frederic Marc, Director of Design & Research, loveholidays Matthew Harwood, Head of Customer Communications, NatWest Group Mahmoud Hazem, Customer Experience & Omni-Channel Lead – UK&I, GSK |
| The Science of Loyalty | Jim Rudall, GM of EMEA, Intuit Mailchimp |
| AI Experience: Driving Scalability through automation | Nina Chandé, Global Procurement Portfolio Lead, Digital Marketing & MediaUnilever |
| Panel: The power of automation and personalisation | Duarte Garrido, Fractional CMO/VP Marketing, Connectd John Lamphiere, Senior Vice President of Global New Business and GrowthActiveCampaign Natalie Stamoulatos, VP, Global Customer Success, Celtra Nicholas Greatrex, Chief Marketing OfficerTFG Brands London Mahmoud Hazem, Customer Experience & Omni-Channel Lead – UK&I, GSK James Dolling, Head of Customer Proposition, Arriva Rail London |
| Unpacking Segmentation: The Road from Demographics to Psychographics and Beyond | Jimmy Newson, FounderJimmy Newson Consulting | Moving Forward Small Business |
| The Latest Trends in Email Marketing and How They Can Shape Your Business | Grace Roberts, Content MarketerDeployteq Susan Corless, Client Services DirectorTwentyCi Robin de Wouters, Communication and Commercial Director, FEDMA |
| DIGITAL TRANSFORMATION & LEADERSHIP | |
| IKEA’s Digital Transformation Journey | Bassam Sabry, Global VP, Digital CountriesIKEA Retail (Ingka Group) |
| Marketing or Social Science? Invoking the Human Element in a Data-Driven World | Izabela Misiorny, Chief Marketing OfficerSiteimprove |
| Panel: Harnessing innovation in your digital strategy | Courtney Cesari, Moderator, Global Brand Strategist & Consultant Danny Weitzkorn, Managing Partner,Starcom Gail Lyon, Head of Product, Co-op Food Dipesh Patel, Beauty & Wellbeing Digital Commerce, Media and Digital Marketing Lead Europe, MET & ANZ, Unilever Caroline Harrison, Head of Digital MarketingHSBC Zara Nethersole, Head of MarketingSafenames |
| How AI will change the future of search | Aimee Metcalf, Senior Organic Performance Manager, ROAST John Campbell, Head of InnovationROAST |
| “I DON”T LIKE IT” Subjectivity In Our Digital World | Nick Goodchild, VP, Global Creative Marketing, Tommy Hilfiger |
| Panel: Future proofing: what is the role of the modern CMO | Courtney Cesari, Moderator, Global Brand Strategist & Consultant Teddy Robinson, Chief Marketing OfficerGrind Marisa Thomas, CMO, Good-LoopMiranda Glover, Chief Marketing OfficerUNRVLD Will Bonaddio, Chief Marketing Officer, AugustGonzalo Garcia Villanueva, Chief Marketing Officer |
| Future-Proofing Your Ad Measurement Strategy | Igor Skokan, Marketing Science DirectorMeta |
| How do you get from Marketing Director to Managing Director? | Janis Thomas, Managing Director, Look Fabulous Forever |
| Panel: Digital Transformation Roadmap for 2024 and beyond | John Lyons, Fractional CMO and coach Deepankar Biswas, CEO & Co-FounderClearTrust Duncan Thomas, CEO, Pomegranate Media Ruben Bell, Head of Engineering Delivery Optimisation & Global Digital Demand & Delivery, Vodafone |
Day 2 (26 June 2024)
| Topic | Speaker |
| DIGITAL BRAND & COMMUNICATION STRATEGY | |
| Brand & Demand Marketing: 5 key principles to growth | Amrita LalSenior Client Solutions ManagerLinkedIn |
| Panel: Building the backbone of your brand | Valentina FilletteCustomer Success ManagerFrontifyJames SandbrookCo-founderThe Marketing MeetupTia McPheeGlobal Brand & Partnerships DirectorFinancial Times |
| The Single Strategy that will Increase Revenues for your Company and boost your Career | Jason Barnard(The Brand SERP Guy), CEO and FounderKalicube |
| Panel: Using comms as a competitive advantage in 2024 | Bee PatelGlobal Director Brand & CommunicationsAlphaSightsHolly ChapmanHead of BrandPapierChristian d’IppolitoHead of Marketing & DevelopmentSteel WarriorsSello AglamazGroup Director DTC CommerceOmnicom Transact |
| The Death of Brand Loyalty, and the future of authentic brand building | Oana Leonte, Founderunmtchdbrands, Former Marketing Director PUMA |
| When Creativity becomes commodity, Brand Governance within the era of AI | Susanne FranzChief Marketing OfficerVolkswagen |
| Standing out in a noisy market | Christian d’IppolitoHead of Marketing & DevelopmentSteel Warriors |
| Panel: Building a successful Full-Funnel Marketing Strategy | Gareth TurnerFounderBig Black DoorLisa EatonCEO and FounderFabric AcademyVittorio BoccaneraSenior Growth ManagerMonzo BankAlexandra IlliashovaHead of Integrated Brand CommunicationsDanone BENELUXJanis ThomasManaging DirectorLook Fabulous Forever |
| How (Challenger) Brands Grow | Duarte GarridoFractional CMO/VP MarketingConnectd |
| Fireside Chat: How to manage marketing agencies and the pitching process | Gareth TurnerFounderBig Black DoorCharlotte StavrouFounder & CEOSevenSix AgencyWill BonaddioChief Marketing OfficerAugustMarcus FoleyCo-FounderTommy |
| Panel: A Purpose-Driven Marketing Strategy | Andrew CanterGlobal ChairmanBCMA (Branded Content Marketing Association)Susanne FranzChief Marketing OfficerVolkswagenLucy MerrittHead of Communications & MarketingSES WaterOana LeonteFounderunmtchdbrands, former marketing director PUMANikki ConstantineSenior Marketing DirectorMambu |
| ECOMMERCE & OMNICHANNEL MARKETING | |
| The value of creating and maintaining a Direct to Consumer webshop | Alexandra Illiashova, Head of Integrated Brand CommunicationsDanone BENELUX |
| Personalised Ecommerce | Mark Howard, Head of Digital and E-commerce, Tony’s Chocolonely |
| Panel: E-Commerce Express – Keeping up ever changing consumer behaviours | Courtney CesariModerator, Global Brand Strategist & ConsultantPierre BerthierFounderEmazing-retailingGiovanni PupoHead of E-Comm Media EuropeLiptonHarmony MurphySenior Advertising Head, Retail Sector UKGoogleRaman Dhaliwal-JanjuaHead of Digital PerformanceToolstationNick KingMarket research and Insight DirectorAuto Trader PLC |
| Out with the old, and in with new – thinking like a startup to unlock future growth | Josh LewisHead of Growth & CustomerG Spot Drinks |
| Panel: Discussing the era of seamless omnichannel strategy | John LyonsFractional CMO and coachAdonis AraujoRetail Media LeadStarcom UKJames WatsonMarketing Director Oral Care & Women’s Health Northern EuropeKenvueJosh LewisHead of Growth & CustomerG Spot DrinksSivan EinsteinHead of Specialty Omnichannel RetailGoogle Martin AndersenDigital Marketing Head |
| The Future of Digital Commerce | Paul StringerHead of ContentWARC |
| Forces of change | Nick KingMarket research and Insight DirectorAuto Trader PLC |
| Panel: Growing your eCommerce Presence – Strategies and Tactics | Yolanda ValeryIndependent Consultant – Digital MarketingStephanie JaffreGlobal SVP Digital Marketing & eCommerce | Premium, Midscale & Economy BrandsAccorAnuradha DeSenior Ecommerce and Digital Marketing LeaderAoife O’TooleGlobal Head of Marketing, Display & Paid SocialSkyscanner |
| Influencer & Creator Marketing | |
| The power of TikTok and engaging with GenZ | Emily DriscollHead of Data, Intellience and PlanningLADbible Group |
| Influencing E-shopping – the state of ecommerce and TikTok Shop | Katy BennettSales Director UK&IFoxintelligence by NielsenIQ |
| Measuring ROI: Key to Influencer Marketing Success | Michael LeeChief Business OfficerPhylloDhruv KapuriaDirector – Product MarketingPhyllo |
| Panel: Data vs People – the harmonious influencer strategy | Gordon GlenisterGlobal Head of Influencer MarketingBCMAAdrienne SpringerSr. Services ConsultantTraackrGayathri NagarajanBusiness Development DirectorThisThat, Ex UnileverJessica DanteFounderLove and LondonPaige SmithInfluencer LeadSKYChloë DownesFounder & CEOSHFT |
| Best Practices When Working with Influencers | Sydney BautistaJunior Talent ManagerSHFT |
| How Much Are Influencers Worth? | Charlotte StavrouFounder & CEOSevenSix Agency |
| Sex, lies and influencer marketing | Pierre CassutoChief Marketing OfficerHumanz |
| Panel: Riding the Wave of Influence: The Impact of Influencer Marketing | Gordon GlenisterGlobal Head of Influencer MarketingBCMAZina AlfaGrowth LeadWeArismaAmie CaswellHead of Social Media and CreatorsLickGiang CaoInfluencer & Social Media ManagerSamsung ElectronicsEd WilsonBrand Partnership ManagerTikTokAgata NarkowiczInfluencer Marketing Business DirectorPublicis Media |
| 5 Hacks To Going Viral on TikTok! | Luke VernonContent CreatorOliver SegallAgency DirectorConnect Management |
| Fireside chat: The Creator Equation: Finding the Right Balance for Marketers and Creators | Gordon GlenisterGlobal Head of Influencer MarketingBCMAMegan Rose LaneCreator@megan_rose_laneCat Sims (aka NotSoSmugNow)CreatornotsosmugnowChloë DownesFounder & CEOSHFT |
| AI in Influencer Marketing: Balancing Automation with Authenticity | Asavari MoonCEO & FounderFuture Female Marketers |
| MOBILE MARKETING & ADVERTISING | |
| Unlocking Moment-Based Magic: Driving Deeper Customer Engagement Through Contextual Journeys | Paul WrightHead of Advertising InternationalUber |
| Building a Sustainable Growth Model for Your App | Mike RhodesFounder and CEOConsultMyApp |
| Importance of SEO to support holistic marketing strategies & the rise of non-traditional search platforms | Andrew FoxHead of Digital & Paid MarketingAvivaJessica RedmanCEO and FounderDidgeheads |
| Mobile Growth at B&Q: How Our App Fuels Omnichannel Success | Rishan WeerakoonStrategy Growth DirectorYodel MobileJennifer WarrenMobile Apps Marketing LeadB&Q |
| Fireside chat – The future of advertising: can AI help boost consumer trust? | Enrico GirottoHead of PolicyFEDMANathalie LaneretVP Government Affairs and Public PolicyCriteoGuy ParkerChief ExecutiveAdvertising Standards Authority UK (ASA) |
| Panel: The Age of Mobile with the Modern Mobile Consumer – Trends, Predictions & Strategies | Megan DeanStrategy Growth DirectorYodel MobileTeddy TepavicharovaDirector, Programmatic Strategy (UK)Condé NastEugene KuznetsovProduct LeadHolland & BarrettIain RussellHead of Performance Marketingmoneyhub |
| Panel: Unforgettable Impact: How overcoming the McNamara Fallacy will unlock your media budget’s true potential | Emily WestworthMedia Effectiveness LeadSamsung UKPeter GrantHead of Media EffectivenessBoots UKAlex CheesemanHead of Enterprise Brands Northern EuropeOutbrainSeb BardinShopper Experience Marketing DirectorThe Coca-Cola Company |
| Transforming a Mobile Commerce Product | Jenniffer CamachoMobile Product LeadNespresso |
| Panel: Unveiling 2024 SEO Trends and Crafting Holistic Strategies for Enhanced Rankings | Liraz PostanChief Executive OfficerBrainZ DigitalIan IrvingLead SEO & ASO SpecialistBBCAntonis KonstantinidisHead of SEOCharlotte TilburyDavid MasonSenior SEO AnalystHostelworldAndrew FoxHead of Digital & Paid MarketingAvivaJessica RedmanCEO and FounderDidgeheads |
| AI & Marketing Automation | |
| Leading with creativity: The human-AI collab in marketing innovation | Sabrina GoddenGlobal Creative DirectorVodafone |
| Unleashing the Power of Generative AI for Precision Advertising | Sabrina GoddenGlobal Creative DirectorVodafone |
| How to Dominate Organic Traffic with Micro Keywords | Miikka AralaPartner | Head of Global SalesWP SEO AI |
| Panel: From personalisation to productivity – how to utilise AI in your marketing strategy | Jimmy NewsonFounderJimmy Newson Consulting | Moving Forward Small BusinessAisha KhanDigital Transformation & Strategic Marketing DirectorTevaOlaf LenzmannCo-Founder + Chief Innovation & Product OfficerMarket Logic SoftwareAsavari MoonCEO & FounderFuture Female MarketersSabrina GoddenGlobal Creative DirectorVodafoneQaiser BachaniConsumer Experience Lead, Europe & Global BrandsMondelēz International |
| AI-powered storytelling | Elliot RaynerDirector Marketing & GrowthOWOW Agency |
| Automating Global Success with Philips | Michiel BlonkFounder & CEOCapeEdwin DriehuijsProduct OwnerPhilips |
| How to get in bed with your consumers (with AI interviewing) | Anna KupriyanovaSenior MarketerFastuna.com and Yasna.ai |
| Panel: How AI is disrupting the Marketing Industry | Jimmy NewsonFounderJimmy Newson Consulting | Moving Forward Small BusinessJacky ResnikContent Design Senior ManagerJosh DinerHead of Product MarketingInfobipVerena PapikCEOShaykElliot RaynerDirector Marketing & GrowthOWOW AgencyRachel AldighieriManaging DirectorDMA |
| Revolutionizing Lead Generation: Harnessing AI and Gamification for Unparalleled Engagement | Jimmy NewsonFounderJimmy Newson Consulting | Moving Forward Small Business |
| Digital Shelf Excellence powered by automation and AI | Swagat ChoudhuryGlobal Director – Perfect Store OnlineMars |
| The Future of Business: AI and Data Analytics as Catalysts for Growth | Maximus NdabokaGlobal Data Management & Operations Transformation ManagerPepsiCo |
Sessions and Activities
Innovative Exhibitions
The conference boasted an impressive exhibition floor with over 130 exhibitors showcasing the latest advancements in marketing technology. These market-defining solution providers presented cutting-edge tools and platforms designed to enhance marketing performance and drive digital transformation.
Networking Opportunities
A highlight of DMWF Global 2024 was the networking opportunities. The event facilitated numerous interactions among marketing professionals through a dedicated networking app, enabling participants to forge valuable connections and discuss industry trends. The networking party further enriched the experience, allowing attendees to engage with sponsors, speakers, and peers in a more relaxed setting.
Inspiring Content
The content delivered at the forum aimed to inspire and inform, ensuring marketers left with a deeper understanding of the rapidly evolving digital landscape. Sessions on AI and Marketing Automation, in particular, drew significant interest, reflecting the growing importance of these technologies in modern marketing strategies.
Sponsorship Opportunities
In addition to the comprehensive conference program, the event offered various sponsorship opportunities. These included one-on-one introductions, speaking opportunities both in-person and virtually, guaranteed lead generation, and content promotion. Sponsors found these opportunities valuable for increasing their visibility and connecting with potential clients and partners.For this year’s DMWF, Kalicube was among silver sponsors of the event.
Key Highlights: Jason Barnard’s Session
Jason Barnard, entrepreneur and CEOof Kalicube, delivered a compelling talk on Digital Brand & Communication Strategy. On Day 2 at 10:30 AM, Jason presented “The Single Strategy that will Increase Revenues for your Company and Boost your Career,” captivating the audience with his insights.
Jason and the Kalicube team also prepared Kalicube Merch such as Tote Bags, Water Bottles, Pens, Mugs, Throw Pillows, and the book The Fundamental of Brand SERPs as prizes during his session, adding an engaging element to his presentation.
Conclusion
DMWF Global 2024 proved to be a vital platform for sharing knowledge and fostering innovation within the marketing community. The event not only highlighted current trends but also provided a glimpse into the future of digital marketing.
Attendees left the DMWF Global 2024 with fresh ideas, new contacts, and a renewed sense of purpose to implement the latest digital marketing strategies within their organizations. The success of the event underscored the importance of staying ahead in a rapidly evolving industry and the value of coming together to share collective wisdom and experience.
