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Talks and Interviews with The Brand SERP Guy » Brand SERPs » How to Use the Knowledge Graph for SEO Benefits (with Jason Barnard)

How to Use the Knowledge Graph for SEO Benefits (with Jason Barnard)

Brand SERPs Reading Time: 1 minute

Join SEO expert Olga Zarr as she delves into the fascinating world of Google’s Knowledge Graph and Knowledge Vault with special guest Jason Barnard.

In this insightful discussion, they explore the latest updates, their implications for SEO, and practical strategies to optimize your online presence.

From understanding how Google perceives entities to the impact of AI on search, this video is a must-watch for anyone looking to stay ahead in the world of SEO.

Jason Barnard (The Brand SERP Guy) is an entrepreneur, author, keynote speaker and CEO of Kalicube, a groundbreaking digital marketing agency based in France.

Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!

Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.

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