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Talks and Interviews with The Brand SERP Guy » Brand SERPs » Do You Know What Your Online Reputation Is?

Do You Know What Your Online Reputation Is?

My first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. I regularly publish articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly write for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot.

Why do I call myself The Brand SERP Guy? Your Brand SERP is what your audience sees when they google your brand or personal name. I am a leading expert in this field – and I’ve been studying, tracking and analysing Brand SERPs since 2013.

Using the database in Kalicube Pro SaaS platform, I have been tracking and analysing over 70,000 brands across a dozen countries… Conclusion: your Brand SERP is your new business card, an honest critique of your content strategy and a reflection of your brand’s digital ecosystem. That should pique the interest of any marketer in any industry 🙂

[00:00:00] Hernan Sias: Boom. There it is, ladies and gentlemen. Ever wonder what it’s like to come out on Google’s top results without paying, friends. If you do, this is the episode for you. Let’s get this show on the road. We got a good one. Here we go. Shut and sit down. Look, a business can give you everything you want in life: prestige, wealth, freedom. It can also take everything away from you. This show is for those who are willing to take that risk. These are the real life stories of entrepreneurs. But before we start, I have one small favour to ask. Please leave a comment. It can be advice, critiques, tips, feedback, or share this with someone because your engagement is the most valuable and most powerful form of social currency. So, thank you. And welcome to another episode of Business Bros.

Introducing Jason Barnard (The Brand SERP Guy) as a Former Cartoon Blue Dog and a Digital Marketer

[00:00:52] Hernan Sias: All right, ladies and gents. Who do we got on the show today? Like I said, when you see your own Google results, when you google your name or you google your business name, do you like what you find? If not, don’t you wish there was some way that you can possibly change those results. Well, if you ever thought that, then today’s episode is for you. We’re going to learn from a digital marketer who began in 1998, same year Google started. And I’m excited to learn from the Brand SERP himself and figure out what it takes to build a brand today. So let’s welcome to the show, former cartoon blue dog, podcast host, founder and CEO of Kalicube. Let’s welcome to the show, Jason Barnard.

[00:01:46] Hernan Sias: All right, Jason. Welcome to the program, my friend.

[00:01:49] The Brand SERP Guy (Jason Barnard): Brilliant. Wonderful. Thank you. That’s an amazing introduction you guys have got there. 

[00:01:53] Hernan Sias: Thanks man. You’ve been around some intros before. Tell me real quick before we even dive into what we can do as far as being the Brand SERP. Tell me about the blue cartoon dog. 

[00:02:08] The Brand SERP Guy (Jason Barnard): Right. Yeah. Well, in fact, the music you heard right at the beginning was my punk folk group from the 90s, from the 1990s. And when that all fell apart, as Spinal Tap knew, is the band split up and that’s the big, terrible moment in a rock group career. The band splits up, and it’s like your marriage is over.

[00:02:29] The Brand SERP Guy (Jason Barnard): And my choice then was to create with my ex-wife a cartoon blue dog and a yellow koala for the web and for TV. And it was a phenomenal success. It was for children aged up to 10 years old. We ended up, you can see it here behind me, the blue dog and yellow koala on the poster behind me, along with the wolf dog with the double bass. And the blue dog was called Boowa, and it was absolutely delightful. And it was songs and games for children, and I loved it.

What Is a Brand SERP and Why Is It Your Google Business Card?

[00:03:00] Hernan Sias: Try to make the world a better place. Exactly what you were doing. Just trying to make the world a better place. All right. Let’s jump into this thing. Almost four years ago in a week, we’ve been doing this show for four years. Almost four years ago, I decided to hop onto this podcasting space. Four years ago, if you googled my name, it was a little thing here and there. Today, however, if you google Business Bros or if you google my name, Hernan Sias, page after page after page of content that shows up. I command control of what you find on the internet for me. And there’s a lot of businesses who are hoping to achieve the same thing. Before we get started with all that, what is a Brand SERP? 

[00:03:49] The Brand SERP Guy (Jason Barnard): Great question. I do love the introduction because it is really true that once you create this content and Google understands that it’s you, then you dominate your own space on Google. So a Brand SERP, a search engine results page, for your brand, and in this case, it’s your personal name. And it’s what Google shows your audience when they search your brand name or your personal name. And so, your Brand SERP is your Google Business Card.

[00:04:21] The Brand SERP Guy (Jason Barnard): And I think we all know now, especially in the Zoom world over the last few years, as soon as you start talking to somebody, they google your name or your brand name to find out more about you and to research you. So, that Google Business Card is phenomenally important. And what you just mentioned is the fact that you can dominate it, and you can make sure that the content that Google shows your audience when they google your brand name is the content that you care about.

Creating the Image You Want and Controlling How Google Represents You 

[00:04:50] Hernan Sias: It’s an image that you’re creating for yourself, right? In kindergarten, we always hear our teachers say, you can grow up and you can be anything you want to be. And they always say, you can be a doctor and you can be a firefighter and you can do all kinds of great things. Somewhere along the way, we lose that ambition of we can become whoever we want to be. But today, I feel like you can literally create a brand for yourself, whatever it is that you want to be known for, directly on the internet. Is that true? And if so, what are some of those secrets? What can we do to start developing that brand? 

[00:05:29] The Brand SERP Guy (Jason Barnard): Right. That’s a great question. Because in fact, yes, you can create the image that you want. But if you’re not careful, Google will create the image that it wants or that it perceives you to be. And so, that’s the point from my perspective is you need to take control of how Google represents you to your audience through the search on your brand name or your personal name. And that’s all about making sure that you communicate correctly to Google what it is you want Google to show. Google wants to show a valuable, helpful, useful reflection of you to your audience. All you need to do is indicate what it is you want your audience to see to Google. And if it’s honest, Google will show it.

[00:06:14] The Brand SERP Guy (Jason Barnard): And in your case, it’s the podcast. It’s all of this content that you’ve created around your own name and your podcast name. And in my case, and this is the interesting point about the cartoon blue dog is eight years ago, if you search my name, it would say Jason Barnard is a blue dog. And the problem with that was I was trying to sell my digital marketing services to clients at the time. And they would say, well, actually, no, we’re not going to give our digital marketing campaign to a cartoon blue dog. And the reason…

[00:06:46] Hernan Sias: Why so serious? Why so serious? 

[00:06:50] The Brand SERP Guy (Jason Barnard): And that’s the, yes, exactly. Why so serious? I wanted to sell the services and the blue dog didn’t hack it. So what I then needed to do was get Google to change its perception of me to present to my audience from a cartoon blue dog to a digital marketer. That was my Google Business Card. And that was what was making people sign on the dotted line on the contract for the digital marketing, rather than the blue dog.

Building Your Brand Image Takes a Long Period of Time 

[00:07:16] Hernan Sias: Well, here’s the other side of it, right? It’s a timeframe issue here. I’m starting my business or I’ve been in business for a while and I decide that I want to develop my brand online. And I’m living in an age where instant gratification is the way to do things. So, I could literally just go and do paid ads for Google, but that doesn’t really control my searchability. It only controls what you find for me based on keywords that you’re looking for and if I’m even in that space. So when we’re talking about effort and time to create a brand that is that’s the brand that you want to be searchable on Google, what are we looking at here? It’s not overnight. What’s the process like? 

[00:07:57] The Brand SERP Guy (Jason Barnard): Right. A hundred percent. It’s not overnight. In order for Google to show basically the message you want, it will take you about three months to get that, more or less, right. But three months is just the surface of your Google Business Card. If you want it to get that a hundred percent right, as you have said, it takes maybe four years, which is what you spent on yours, for you to create the content that allows Google to represent you in the way that you want. So, it’s a huge, huge effort over a long period of time.

[00:08:29] The Brand SERP Guy (Jason Barnard): But then when you think about it, that’s what business is all about. It isn’t about the one hit wonder overnight. It’s about building your brand image in the eyes of your audience over a period of time. And all Google is doing is reflecting that brand image as you have presented it online to your audience anyway. So, a lot of work, quite a lot of time.

What Kind of Content One Should Create and Where to Create It? 

[00:08:50] Hernan Sias: And then when we’re creating this brand, it’s not just me posting. See, Google has its tentacles out everywhere, right? You don’t just create a Google thing. Google’s out looking for your content in different platforms, in different places. So when I’m thinking about creating things so that Google can find me, what type of stuff should I be creating and where should I be creating it? 

[00:09:13] The Brand SERP Guy (Jason Barnard): Brilliant question. You can’t hide. Google’s looking over your shoulder the entire time. So whatever you do online, it’s going to leave a footprint. Google’s going to find it. Google’s the machine that finds everything. And it’s a child. And it’s looking at what you produce, and it will believe in what you produce, as long as what you produce is relevant and helpful to your audience.

[00:09:35] The Brand SERP Guy (Jason Barnard): And the big ones are your own website, number one. Your social media, number two, Twitter, Facebook, TikTok. The platform will depend on where your audience hangs out. So, you want to focus on the platforms where your audience hangs out. YouTube is usually a really good bet. And then the images you push out there. Google shows images. You’ve got to be really careful about that. And what it will do is take its pick from all of that content around the web and present to your audience the content that it thinks is helpful and valuable to them and specifically the places they might want to connect with you.

[00:10:15] The Brand SERP Guy (Jason Barnard): And if I give you a really quick example, my own name, Jason Barnard. If you search it, my website, Twitter, LinkedIn, my company, the videos from YouTube. And what you see there is Google saying, where do you want to connect with Jason Barnard? As a human being person, normal human being on his website, through Twitter because he likes Twitter, through LinkedIn because he hangs out on LinkedIn, through his company, or through YouTube. It’s giving you the choice of where you want to connect with me. That’s a great Google Business Card because it gives you, my audience, the opportunity to connect with me in the way that you want to.

Create the Content That Your Audience Will Engage In 

[00:10:52] Hernan Sias: Now, there’s a tough part there because each one of those platforms has its own method of creating content. And some of them are video platforms. Some of them are audio platforms. Some of them, Google literally is presenting a card of all these different pieces. So, does that mean I have to become a content creator, Jason? 

[00:11:15] The Brand SERP Guy (Jason Barnard): That’s a really interesting question. The answer is no, not really. You need to create the content, obviously, whether it’s written or images or videos that your audience will engage with. So if naturally your audience isn’t going to engage with video, there’s no point in creating video. You need to interact with your audience where they want to interact with you in a manner that they want to interact with you. And Google will simply represent that. So, theoretically, you should be in a situation where the content you need to create is the content that you want to create and that you would naturally create to interact with your audience anyway.

Some Tips and Advice to Someone Who’s Just Getting Started on Creating Content 

[00:11:52] Hernan Sias: But we have to create content. That’s the key, right? You don’t create content, you don’t get found. So, there’s the catch-22. If it is video, you have to get behind the video camera or maybe behind the voice. Or sometimes, there’s ways where you can create content that doesn’t have your face or your voice. There’s different opportunities and different ways to create that stuff. And some of the problems that I come across when I talk to potential clients for creating podcasts and things is the comment always comes up, I don’t like the way I look behind on camera, I don’t like the way I sound behind the microphone, I don’t have a creative bone in my body. What are some tips and advice that you can give to someone who’s just getting started when they worry about that, I’m just not good yet? 

[00:12:39] The Brand SERP Guy (Jason Barnard): That’s a really great question. Because from my perspective, I didn’t like my voice. And then I joined a band, and I sang on lots of music albums, and I heard my voice so much that I learned to like it. Then I was a blue dog in a cartoon, and I didn’t like my face, but I didn’t need to see my face because I was just the voice, so that was fine. Then I started doing video 10 years ago, and I hated looking at myself. And I found both of the voice and with the face, the more I did it, the more I was comfortable with looking at myself and listening to myself.

[00:13:12] The Brand SERP Guy (Jason Barnard): And the huge problem for me was writing. I was really, really, really nervous about writing, because I come from a family of writers. So, the bar was set very high, and I was convinced that I couldn’t write. And I think we all have that problem with something in terms of content creation. And I was lucky enough to write for Search Engine Journal, a guy called Danny Goodwin, and he said, you are overthinking it. What you write is really good. He encouraged me, and I wrote. And I now think I’m quite a good writer.

[00:13:44] The Brand SERP Guy (Jason Barnard): And so the point, I think, to the point at which I actually wrote a book. But the point is you need to throw yourself in there and having somebody supporting you, having somebody saying, this is better than you think it is, is an incredibly valuable and helpful support for you. And once you’ve started and you’ve got moving with it, it becomes increasingly easy. So, it’s that kickoff starting point that’s really difficult. And the support you can get from people around you is incredibly important. And once you’re often running, honestly, I think probably like you, you end up doing it week in, week out and it’s easy as pie.

The Importance of Consistency in Creating a Brand for a Company

[00:14:21] Hernan Sias: Do or do not. There is no try. Exactly, Yoda. Yoda has it best. Look, here’s the bottom line I’ve learned, Jason, over my experience is at the very beginning, no matter what it is that you want to do in life, chances are you’re going to suck at it at first. It’s just, you’re not going to be very good the first time around. But if you can consistently stick to it, you will improve. Your writing will get better. Your confidence in your writing will get better or whatever it is that you’re trying to do. Eventually, you might even write a book, but it takes that consistent factor of showing up every single day. How important is consistency in creating a brand for a company? 

[00:15:01] The Brand SERP Guy (Jason Barnard): Lovely, lovely question. The blue dog and yellow koala is a really good example of that is because we were building content on the web for children, and children don’t understand. I had a problem. I couldn’t update the content today. And we promised the kids every single month on the first of the month, we would put this content online. They would have a song, they would have an activity, they would have an animation, and they would have two games. Every first of the month, I was up all night on the 31st or the last day of the month building this content, putting it online because children do not forgive. 

[00:15:35] Hernan Sias: Today, junior. Yeah. They wanted yesterday actually.

[00:15:39] The Brand SERP Guy (Jason Barnard): Brilliant. Yeah. And that consistency meant that we went from zero to 5 million visits a month on the website, a hundred million page views from children. And that was consistency over eight years. Every single month on the first of the month, we produced this content and kids knew that it was going to be there. Consistency is absolutely king. 5 million visits a month for small children, with a blue dog and a yellow koala, me and my ex-wife, beautiful.

Setting Deadlines and Meeting Them to Maintain Consistency 

[00:16:09] Hernan Sias: All right. So, let’s talk about that consistency and sticking to it, right? Because one part is the audience. The audience is expecting you to show up at a particular time or to post content on a specific day or whatever it is, because they’re looking forward to that next episode. But the other part of that is you, as the creator, now have a deadline that you need to push towards. And I figure, for those of you who are entrepreneurs, a lot of times, those deadlines are nonexistent. And that’s usually why we don’t get the things done that we need to get done, because there’s nobody holding our feet to the fire. There’s no due date on these things. When you were, when you’ve created the content, whether it was writing the book, whether it was the blue dog and the yellow koala, whatever it is, how often are you setting these deadlines and these criterias for you to consistently go? Because otherwise, I’d imagine you’re not always motivated to do this.

[00:17:00] The Brand SERP Guy (Jason Barnard): Right. Absolutely. And for the kids, it was the first of the month. And it was for kids, and I really, really didn’t feel I could let them down. For the book, I worked with a company called BrightRay Publishing, a wonderful lady called Emily Batdorf. And we had a meeting every Tuesday. And every Tuesday, I had to deliver. And she set the deadline, and she said on Tuesday, we’re going to have a meeting. And I always felt so incredibly guilty. If I hadn’t done enough work by the Tuesday, I would work all of them Monday night to get it done.

[00:17:29] The Brand SERP Guy (Jason Barnard): And from a podcasting perspective, interesting enough, I do a show called Kalicube Tuesdays, and it’s every Tuesday at 5:00 PM Paris, France time, which is where I am. And sometimes at half past four, I really don’t feel like doing it.

[00:17:46] Hernan Sias: Yep.

[00:17:46] The Brand SERP Guy (Jason Barnard): But at five o’clock, I’ve set the clock. I’ve set the time on YouTube. I’ve set it on Facebook. I’ve set it on LinkedIn. I’ve set it on Twitter. I’ve got a guest turning up at five to five. I have to do it. And once I get in there, I’m fine. But 25 minutes before, I really don’t want to do it. And that force deadline that I’ve given myself is the single most valuable thing that I’ve found is if I have to do it, I will do it. And if I do do it, I do it for the audience and not for myself. So, it’s a show.

Is There an Oversaturation of Content Out There? 

[00:18:22] Hernan Sias: Let’s talk about saturation. We’re I guess I can say the internet is a young adult now, right? And it’s been here for a while. We’ve gone through iterations of the .com era, Web 1.0, Web 2.0 with apps, and then we’re heading into Web 3.0, a whole different ballgame. And everybody, a lot of times they feel like, why do I want to start a podcast? There’s so many out there. Why do I want to create content? There’s so much stuff out there. What makes my stuff so important? Why is it important to start today? If you haven’t done anything in the past or you’ve done very little, why is it important to still start today? Are we oversaturated or is everybody in the position where to create a brand, you need to start yesterday rather than today? 

[00:19:10] The Brand SERP Guy (Jason Barnard): Yeah. I can’t remember who it was who said it to me. I think it might have been Neil Schaffer was saying that 95% of people are watching or consuming and 5% are creating. So as a creator, you’ve always got, let’s say, 20 times more people ready to watch you than you are yourself. So, there’s always an audience. And from that perspective as well, if you think about it on the internet, if I talk about 5 million children coming to the website every month, 5 million children is still only, let’s say, 1% of all the children potentially who could have come to the website in English and in French.

Share what you’ve got because what you’ve got might well be incredibly valuable to other people. You just don’t know it yet.

jason barnard (the brand serp guy)

[00:19:50] The Brand SERP Guy (Jason Barnard): So, the audience is potentially vast. And you don’t know how valuable your own content is, how valuable your skill set when you share it is to other people until you actually do it. And even if it’s only five people who love what you do, it’s five more people than you had before. And it’s potentially five people who can make you a living as a business person if you’re looking to make business or make you a tiny star in your little circle of people. I would recommend everybody share what you’ve got, because what you’ve got might well be incredibly valuable to other people. You just don’t know it yet.

Finding the Audience Who Will Be Appreciative of Your Content 

[00:20:29] Hernan Sias: I agree with you. Your tribe will find you, right? These are the people who think like you, who act like you, who have the same personality types or same vision or same mission or whatever it is. You just don’t know they’re out there, but they’re out there. And that’s the beauty of what Google does is it starts to bring people together. So, my next question has to be on what am I creating online. Do I niche down? Do I get really specific on who I want to be? Or do I leave that a little broad? In other words, do I stay like all business, for example, or do I show a little bit of my own personality and my family life? 

[00:21:09] The Brand SERP Guy (Jason Barnard): Family life is one question. Some people don’t want to share that, but definitely be yourself. Because over time, you can’t not be yourself for a long period of time. And you’ll always get caught out by it. So, retain your personality. Once again, there are people out there who will be like you and who will be appreciative of you.

[00:21:31] The Brand SERP Guy (Jason Barnard): And Google is incredibly good and increasingly good at bringing people together who appreciate each other. 20 years ago, it wasn’t very good. It was better than the other search engines, but it still wasn’t very good. And today, it understands increasingly who you are, what you do, and who your audience is. And it will bring your audience to you if what you are saying resonates with them and if it’s understood who you’re talking to and what you have to offer.

[00:21:57] The Brand SERP Guy (Jason Barnard): And that’s where we come all the way back to Brand SERPs, the search engine results page for your name or your brand name, is that Google reflects there what it feels is valuable to your audience. So if what you see there isn’t what you feel comfortable with, it means either that you’re making the wrong content for the wrong people or the content you’re making for the right people is being misunderstood by Google.

Starting Your Brand on the Entity Home on Your Own Website 

[00:22:19] Hernan Sias: What would you say to someone who’s just getting started? My advice is always just start. Do you have a particular medium that you recommend people towards writing? Do you recommend people towards video or anything like that? Or is it one of those where, for me, just get started. Look, I know podcasting, so I’m going to recommend you start a podcast. Does it have to have video? No, it could just be audio, but start. Start doing something right now. When you talk to your clients and it’s time to start branding, where do you tell them to start? How do they begin? 

[00:22:54] The Brand SERP Guy (Jason Barnard): Right. That’s a lovely question. With video, I think video is scary. Starting with just audio, if you’re going to do that, and then moving on to video is a really great place to start, because you only have to focus on the voice first, and then you can focus on what you look like as a second step. And writing, although I found it very difficult, most people find it much easier in the sense that you don’t put your voice or your face on the line. Writing is relatively easier.

[00:23:21] The Brand SERP Guy (Jason Barnard): And the place you need to start is your own website. And I think people underestimate that. Google but also all these other machines are looking to understand who you are, what you do, and who your audience is. And the place they start is your own website. And that website can be one page. If that website for you personally or me personally is one page that says I’m Jason Barnard, I love understanding how Google functions, I’m obsessed by Brand SERPs, what your audience sees when they google your brand name, that’s where I start.

[00:23:51] The Brand SERP Guy (Jason Barnard): And then I build out from there, either on my own site or on social media or both or by writing for other people. But the idea is start somewhere and preferably start on your own website. If you don’t have one, build one. And if you can’t build one, use something like Wix, something really simple, a platform where you can build your own website incredibly simply just by dragging and dropping the elements. It’s just like using like Microsoft Word. Start with what I call the Entity Home. It’s where you live online for Google and for the other machines.

The Idea of Reconciliation: Google Trying to Understand Fragmented Information Around the Web 

[00:24:26] Hernan Sias: I love that. I love that. When my kids were born, I bought their domain names, and I set up their Gmail accounts, and I set up their social media handles, all of them with their name. Now, they were kids, they were little, they weren’t going to use them for a number of years, but that’s what exactly what you’re describing is what I was thinking. At some point in the future, they’re going to utilise this, right? They’re going to start creating their brand of whatever it is that they’re going to be, but we own their name, right? So, you can go to mykidsname.com or you can go to myname.com.

[00:24:59] Hernan Sias: And even though for my kids right now, there’s really nothing you’ll find there, I’m already beginning that step moving forward. Now, they’re 12, 13. I’ve handed over their social media accounts. They’re starting to build their own content as they go along as kids. But it’s the idea of keeping and owning your own name, digitally speaking. Would you think that’s a good practice for parents to get into or for professionals to get into? 

[00:25:28] The Brand SERP Guy (Jason Barnard): I think it’s definitely, definitely the way forward. And it’s something that most people don’t think of or didn’t think of, so you’ve been incredibly ahead of your time. Google, a guy called John Mueller from Google, who’s the representative of Google towards the digital marketing community, has been talking about reconciliation. And the problem that Google has is it’s trying to understand you. It’s trying to understand who you are, what you do, and who your audience is, but it’s got fragmented information around the web. And it’s looking for a point of reconciliation where it can bring those pieces together, look at what you are saying about yourself.

Finding the Point of Reconciliation and Controlling Where You Live Online

[00:26:02] The Brand SERP Guy (Jason Barnard): I call it the Entity Home. He calls it the point of reconciliation, but it’s the same thing. It’s where do you live online that you control. And Google’s looking for that. And if it can find it, you can then present to the child that is Google that wants to understand you. You can present to it the defragmented piece of, sorry, the defragmented representation of yourself. And it can then reconcile all bits it’s found around the web and see who you are, understand how it should be presenting you to your audience, and therefore be able to present to your audience.

[00:26:37] The Brand SERP Guy (Jason Barnard): And for your kids, it’s incredibly important to have that, because the only possible way you can control your digital ecosystem is through your point of reconciliation, if you’re talking to Google or if you’re talking to me, your Entity Home, which is where you live online. That’s your only hope of controlling your digital ecosystem.

[00:26:58] Hernan Sias: Jason, Google is tremendous. And what I heard recently was that TikTok has surpassed Google in search queries this last year. So, the idea of you having being searchable in different places is becoming more and more and more relevant and important as different platforms start to create their own audiences and drag people to them. And having that practice in places is important. I teach a course called financial algebra, high school seniors, and that’s one of the things that I talk to them a lot about. Be careful what you place online, because it will live forever. And it’s a great thing to have if you are focused and you know exactly the vision that you’re trying to create. It’s another thing when that vision comes back and slaps you at a job interview because you forgot about that time that video showed up.

Final Thoughts From The Brand SERP Guy (Jason Barnard) On Managing Your Google Business Card

[00:27:50] Hernan Sias: Jason, before we head out, man, I want to make sure I give you an opportunity to answer or address our audience with any last minute final thoughts before we go. 

[00:28:00] The Brand SERP Guy (Jason Barnard): Yeah. I think if you haven’t started thinking about your digital ecosystem, your digital footprint, as you said, start thinking now. Google is the best possibility you have of seeing what that digital footprint looks like. Google is the machine that sees the most of the web and probably understands you the best.

[00:28:19] The Brand SERP Guy (Jason Barnard): And if you do start thinking about that and you do want to start managing your Google Business Card that represents your digital footprint, your digital ecosystem, read the book or come onto Kalicube.academy and take the courses. We’ve got a set of courses that help you as a business or a person to manage what Google shows your audience when they google your brand name.

[00:28:40] The Brand SERP Guy (Jason Barnard): And I’ve been working on this for 10 years and I’m still learning something new every day. And I absolutely love it. And it’s a deep, deep, deep rabbit hole. And if you’re not interested, particularly for yourself, come into the rabbit hole with me because you’ll love it. It’s so much fun. And it’s so incredibly involved and so much to learn. So, google my name, Jason Barnard, pick how you want to interact with me from my Google Business Card, and come and join me in the wonderful world of Brand SERPs.

Learn More About Brand SERPs on Jason’s Book, Course Materials, and on His Website 

[00:29:12] Hernan Sias: There we go, ladies and gents, Brand SERPs. You can pick up a copy of the book. You can find all of his course material. I think we can go to jasonbarnard.com scrolling across the bottom, right, Jason?

[00:29:23] The Brand SERP Guy (Jason Barnard): Yup. Absolutely. Everything’s on there. The blue dog, the yellow koala, the punk folk group from the 90s, my double bass, my digital career, my bit Brand SERPs, my Knowledge Panel information, my courses, my book, and even a SaaS Platform for managing your Google Business Card. 

[00:29:42] Hernan Sias: Ladies and gents, basically what he’s trying to tell you, you’re out of excuses. There’s no reason to wait anymore, literally. Go to jasonbarnard.com scrolling across the bottom and get started building your brand. That’s exactly what you need to do.

[00:29:56] Hernan Sias: Look, I love the analogy. You start off invisible, and then you become visible when you start making some content. You show up consistently. You become credible. And then when people trust you, that’s when the sales start coming in. You become profitable. Invisible, visible, credible to profitable, but the only way for you to do that is to stop being invisible. It’s for you to show up online, pick whatever it is that you want to become just like your kindergarten teacher told you, and go out there and make it happen.

[00:30:22] Hernan Sias: Stop by jasonbarnard.com and figure out how to build your brand online. Jason, thank you very much for coming on. Ladies and gents, we’ll see you guys again. Manana, peace. 

[00:30:33] The Brand SERP Guy (Jason Barnard): Brilliant. Welcome. 

[00:30:36] Hernan Sias: It’s over. Go home. Is your business in need of marketing? Try starting a podcast, but not just any podcast, podcast like a pro. We can show you how to take your business from being invisible to becoming a brand people trust. Go to www.businessbros.biz to get started today.

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