Sleeping Twitter Boxes - The Brand SERP Guy

I can now spot Twitter results that trigger into Twitter Boxes by the spacing between the results… I’m calling them dormant Twitter Boxes or Sleeping Twitter Boxes.

When the Twitter profile ranks on a Brand SERP, and the spacing between it an the result below and above is larger than the normal spacing between results, then the result will switch to a Twitter box when the person tweets (sometimes it takes two Tweets to trigger).

It’s a Twitter box (or carousel, if you prefer) that has been temporarily deactivated dues to lack of activity and just needs activity to spring back to life.

Video of a reawakening in this Twitter thread filmed in real time.

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