Key Moments in episode 13 of the Daily Brand SERP series:
00:00 Brand SERP for Windy
00:03 Dominance over entity ambiguity
00:18 90% owned Brand SERP
00:41 Where the remaining 10% goes?
For an ambiguous term, Windy have done an astonishing job in almost completely owning their Brand SERP. Despite windy being a phenomenally common word in English, 90% of the bluelinks, People Also Ask and videos are about them. Also, watch out for the most boring recorder player in the universe who appears as an associated search result to this exact match brand search query.
Kalicube’s #DailyBrandSERP July 21st 2021 presented by the Brand SERP Guy, Jason Barnard.
Hi. Today, we’re looking at the Brand SERP of Windy and it’s absolutely phenomenal for such an ambiguous term. They own a lot of that SERP.
Now, why is this so stunning? They’ve got top result with rich site links. They’ve got their app of the four questions, which is about the weather, Windy. It’s got three of the four questions, a couple of stories about the weather, logical, then more of their app, then their Facebook page, then one more weather result.
And then two of the three videos, which is stunning control for such an ambiguous term. And I invite you to look at this third result. The Association Windy 1967. It’s this song, the most bored recorder player in the universe. Look it up on Google. You have heard it before. It’s brilliant. See you later.