TeuxDeux’s Groovy Sitelinks with a ‘Purpose’. Thumbs Up or Thumbs Down?

Key Moments in episode 49 of the Daily Brand SERP series:

00:00 Brand SERP for TeuxDeux
00:06 An app trying to be French
00:20 TeuxDeux’s rich sitelinks with an atypical about page
00:56 Is ‘Purpose’ great for an about page?

This app have some awesome ways of representing their brand. It starts with the name of the brand itself which mimicks the French phonology but implies its function as an app. Another is the atypical title of their about-us page. Google still recognized it for what it is, and realised it is an important page that needs to be included in the sitelinks section of their Brand SERP. Groovy! If you were to name the about page of your brand would you name it the conventional way or would you give it a unique and oblique title like TeuxDeux did?

Kalicube’s #DailyBrandSERP  August 26th 2021 presented by the Brand SERP Guy, Jason Barnard.

Transcript:

Hi, I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for TeuxDeux. I thought they were trying to be French and I think they probably are. But when I look down at the bottom, I realized that it actually means to do, and it’s supposed to be a joke, which is actually quite funny when you think about it.

But I didn’t understand it to start with. It’s pretty good brand search related searches. Lots of great reviews for an app. That’s fine. People also ask. Very relevant. And at the top here, we have the rich sitelinks, which are pretty good. Now, we’ve got the login useful for the user, don’t know index that, because Google likes to show it in the rich sitelinks. Pricing, brilliant. Try it for free, brilliant. Support, brilliant. Blog, brilliant. This one, not quite sure what that means, but it actually, it turns out it’s their about us page. The only criticism I have of these rich sitelinks, which are brilliant, is perhaps Purpose isn’t the best title for about us, but Google has figured it out and maybe their users are used to that idea that instead of saying about us TeuxDeux, so trendly, they say Purpose and it makes sense.

Thank you.