Key Moments in episode 37 of the Daily Brand SERP series:
00:00 Brand SERP for Clubhouse
00:06 Clubhouse’s dominance among entities with the same name
00:13 How long before Clubhouse dominated their Brand SERP
00:43 Practical tip: You can teach Google about who you are even with an ambiguous entity name
Clubhouse is a pretty new, upcoming social audio app launched in 2020. They have an ambiguous brand name which for Brand SERPs is generally not a good thing. In the space of little over a year, they’ve already managed to “own” their Brand SERP. They’ve done an astonishing job of getting their name out there from scratch in just a year. Great job Clubhouse!
Kalicube’s #DailyBrandSERP August 14th 2021 presented by the Brand SERP Guy, Jason Barnard.
Hi, I’m Jason Barnard. I’m the Brand SERP Guy. And today I’m looking at the Brand SERP for Clubhouse. Now, why is this interesting? Well, Clubhouse is pretty ambiguous in and of itself. We’ve all in within our industry. I think become incredibly used to the idea that Clubhouse is a great social platform. But look at this, it was launched in 2020 that’s a year and a little bit ago, and they’ve already give or take the Google maps.
They’ve already managed to dominate pretty much the entire Brand SERP for something that a year ago was not a thing, was not an entity, not a concept and not search for in this particular concepts. They’ve done an astonishing job of getting their name out there, getting people searching for it in context, and getting Google to understand that this is an app and not somewhere that you go and take your tea during a cricket match.
Thank you very much.