Thumbnail for Video: A Product Shows the Parent Company in the Right Rail on Chefman's Brand SERP

Key Moments in episode 127 of the Daily Brand SERP series:

00:00 Brand SERP for Chefman
00:08 What is Chefman?
00:25 See results about with reviews
00:42 What makes this Brand SERP unprofessional?
01:02 Practical tip: Create a corporate website

Chefman: a Product Shows the Parent Company in the Right Rail

Chefman is an American brand of small kitchen appliances which is very popular so looking into this product’s right rail, I expect to see a Knowledge Panel. However, Google shows a See Results About with a company name and review stars! Quite strange.

What appears in the See Results About is a business listing from RJ Brands. Hmmm, not so groovy! For a popular brand with a lot of product variety this doesn’t look professional. The good news is there is a solution 😉

So watch until the end of this clip 🙂

Kalicube’s #DailyBrandSERP  November 12th 2021 presented by the Brand SERP Guy, Jason Barnard.


Hi and welcome. I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Chefman.

Chefman is apparently an air fryer. It’s a range of air fryers. As we can see down here at the bottom related searches, all the different air fryers. So it’s a major product in the US, at least.

And it would seem to be, there are lots of different varieties, but I didn’t want to focus so much on the product Brand SERP. I want to look over here on the right-hand side. Now I’m in New York, as we can see here. And on the right hand side, I see, see results about with reviews, which is strange because I expected this to be a knowledge panel for the manufacturer.

And in fact, it’s just a local business listing. And that for me, from manufacturer of a major product like Chefman, that’s incredibly popular with so many different varieties, for me, this doesn’t look professional. This isn’t a great Brand SERP. And one of the reasons that it isn’t such a great Brand SERP, because they don’t have a dedicated website.

They use the Chefman website as their company website. So one suggestion perhaps for RJ Brands would be to create a corporate website to start dominating this Brand SERP for a search on the company name, as opposed to the product.

Thank you very much and I’ll see you soon.

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