Key Moments in episode 114 of the Daily Brand SERP series:
00:00 Personal Brand SERP for Sophie Turner
00:07 Filter pills at the top of the SERP
00:37 Sophie Turner detailed knowledge panel
01:06 Practical tip: Managing the KP of semi famous and famous persons
When users are likely to be interested in the details about someone such as date of birth, height, spouse and so on, Google really wants to show this information when it can. For a famous person, that is easy. Google simply sifts through all those third party sources (including Wikipedia, of course), chooses the information it wants and then confirms its veracity with the multitude of other trusted sources.
Trusted sources such as Wikipedia and IMDB serve as a great foundation for fact-finding for Google, then fan sites and articles by journalists provide the backup corroboration. For famous people, finding and checking the basic facts is relatively easy.
For semi-famous people, this basic personal information is harder for Google to find, and harder still to verify through multiple third party trusted sources. Their knowledge panels are therefore often much less rich, even if Google’s users would be interested in the information.
But Google is teachable, so all it requires is an adequate amount of knowledge optimisation effort!
Watch until the end for more!
Kalicube’s #DailyBrandSERP October 30th 2021 presented by the Brand SERP Guy, Jason Barnard.
Transcript:
Hi, I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at their Brand SERP for Sophie Turner. Now, I absolutely love these filter pills that Google’s putting at the top now in the USA. This is now October, 2021. So this might be old news by the time you watch this, but they’re new now and they’re brilliant.
We can filter through movies and TV shows, news about her, videos. So we can search these different verticals without actually having to move away from that initial search, which is wonderful user experience. I’m really, really, really pleased about that. And I hope it sticks around, but back to the overview. I wanted to focus on the right-hand side on her knowledge panel.
And what I find interesting here is the amount of information Google is putting. Basically she is famous. People are very curious about the different aspects of her. Obviously, when she was born, that’s fairly common for a person, but also her height, the spouse, the children, the parents, the siblings, the family. She’s famous.
People are interested in her private life. Google is putting her private life in this knowledge panel. So as a semi famous or a famous person, these are facts that is a really good idea for you to manage as best as you can, so that Google does represent you correctly in that knowledge panel. And indeed, in this left-hand side, when we get these people also ask too.
So that’s something that you would want to start doing today, so that you’re ready for tomorrow. Thank you very much and I’ll see you soon.
