Key Moments in episode 75 of the Daily Brand SERP series:
00:00 Personal Brand SERP for Ruth Ware
00:06 Ruth’s Wikipedia description versus her Google subtitle
00:29 YouTube dominating Ruth’s video boxes
00:49 Will still YouTube dominate in the videos vertical?
01:12 Practical tip: Dealing with your video strategy on your Brand SERP
Nowadays, we can’t search on Google or Bing without seeing a video.
With the explosion of videos online, it has become harder to rank on universal SERPs since it is limited to three or four videos. Of course there’s the video tab where ten sites rank, the results are often very different and it is usually relatively easier to rank.
In Ruth Ware’s Brand SERP, YouTube totally dominates the universal search results, but not in the video tab where Ruth gets a good presence. Want to see this video ranking difference? Watch this clip until the end 😉
Kalicube’s #DailyBrandSERP September 21st 2021 presented by the Brand SERP Guy, Jason Barnard.
Hi, I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Ruth Ware, who is apparently a British psychological crime thriller author, which is quite a title. Google has decided to call her just a British author, despite the fact that in Wikipedia, they’ve really gone to town and said British psychological crime thriller author, which is perhaps too long for Google to write here.
But that’s not the point today. The point today, if I scroll down, the videos. These videos, delightful, YouTube, YouTube, YouTube, YouTube dominates. And I think that’s what we expect. That’s what happens, especially in Brand SERPs. We have about an 80% dominance by YouTube, but what I find incredibly interesting is in this particular case, if you go into the videos vertical, you’ll see that YouTube is truly not doing such a great job.
We have one. And we have one here. That’s two out of 10, but the rest are a lot of our own site. She’s doing a lot of work to dominate this and Simon and Schuster, which I assume is her publisher are also doing a great job. So in the videos vertical, the results are very, very different to the all vertical where the video is actually seen here to be coming from YouTube.
So be very careful. When you’re dealing with your video strategy, which ones rank on your brand SERP and another SERPs in the all section are not necessarily the same as those that rank in the videos vertical. Thank you very much. I’ll see you soon.