Thumbnail for Video: Is He An Inventor, Entrepreneur o or Designer? Google Decides on Mike Matas's Brand SERP

Key Moments in episode 155 of the Daily Brand SERP series:

00:00 The Brand SERP for Mike Matas
00:08 Who is Mike Matas?
00:14 Mike Matas’s ranking social profiles
00:29 Wikipedia’s information about Mike Matas
00:57 Practical Tip: Google is getting more adventurous in choosing a entities’ subtitle

Is Mike Matas an Inventor, Entrepreneur or Designer? Google Decides

In the past, to decide on a subtitle for a person in their Knowledge Panel, Google simply took the first thing stated in the first paragraph on Wikipedia. But today, Google collects facts from multiple trusted sources across the web.

And here on Mike Matas’s Knowledge Panel, Google describes him as an inventor whereas in Wikipedia it says that he is a user interface designer and icon artist. Mike’s official website and social accounts describe him as an entrepreneur and designer. So Google has made up its own mind.

More updates here of how Google now chooses a Knowledge Panel subtitle, watch until the end! 😉

Kalicube’s #DailyBrandSERP  December 10th 2021 presented by the Brand SERP Guy, Jason Barnard.


Hi and welcome, I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Mike Matas. Now I didn’t know who he was and I’m not a hundred percent clear now either, and we’ll see why in a moment. But his social profiles rank incredibly well. This is a lovely Brand SERP, where Google has truly understood who he is and what he has done and where to find him online. And is presenting that information in a fairly boring manner? But certainly accurate.

Now, the reason I was talking about the confusion is here on Wikipedia, it says Mike Matas is a user interface designer and icon artist. Now in the past, Google has simply taken what Wikipedia says the first thing, so it would be an interface designer and use that in the Knowledge Graph and on the Knowledge Panel. But as you can see here, it said inventor. And on his site, it says, he’s an entrepreneur. So is he an entrepreneur? Is he an interface designer or is he an inventor?

Google has made up its own mind and this is something that’s relatively recent, Wikipedia used to drive that subtitle. And in recent updates of the Knowledge Graph, Google appears to have got more flexible about what subtitle it uses, and it’s getting more adventurous on making up its own and deciding that he’s an inventor as opposed to an entrepreneur, an interface designer or an icon artist.

Thank you very much and I’ll see you soon.

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