Key Moments in episode 89 of the Daily Brand SERP series:
00:00 Personal Brand SERP for John Fuller
00:08 Who is John Fuller?
00:11 Sticky filters on the left rail
00:32 His unclaimed knowledge panel
00:40 Google sources are included in the KP!
You might think you reach the finish line when you trigger a knowledge panel for a search on your brand name. Not so !
At Kalicube, once we trigger knowledge panels for clients, we continue to work since the ultimate aim is for brands to be the biggest influencer of ALL the information Google includes in its knowledge panel.
Part of the strategy is knowing which sources Google trusts. Having a solid Entity Home and a good grip on several of those trusted sources gives you control. How do we find these sources?
Here in John Fuller’s knowledge panel, Google has cited its sources! A groovy start by Google, telling us where it gets the facts it has added to this particular knowledge panel – a great start for people and brands who want to trigger and manage the information in their knowledge panel. Watch to the end!
Kalicube’s #DailyBrandSERP October 5th 2021 presented by the Brand SERP Guy, Jason Barnard.
Transcript:
Hi and welcome. I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for John Fuller, who is a member of the Montana House of Representatives. Let’s have a quick look at this left rail. Not because I’m interested in the left rail, but because that left-hand side, this John Fuller member of the Montana House of Representatives, overview and education is sticky as I scroll down, which is something new that I haven’t seen before. That’s already interesting in and of itself, but even more interesting on the right-hand side. We have his knowledge panel here, the information, he needs to claim it, but that isn’t what’s interesting either. What is interesting is here.
Google is actually telling us the sources, some of the sources that it’s using, Ballotpedia, Wikipedia, and then I click on learn more. And it gives me the standard explanation as to where Google finds this information around the web, from feedback from the entity themselves, if they’ve claimed the knowledge panel and from feedback from other users.
So Google may be starting to tell us a little bit more about where it sources its information. That’s really exciting. Thank you very much.
