Key Moments in episode 43 of the Daily Brand SERP series:
00:00 Brand SERP for Gigi Hadid
00:06 Gigi Hadid’s Brand SERP on mobile view
00:32 #shorts from TikTok and YouTube
The Brand SERPs for models, celebrities and online personalities are often filled with groovy video boxes. But here’s a new one – if they are especially active on TikTok and YouTube they’ll get a carousel of short vertical videos. Let’s take a look at Gigi Hadid’s awesome Brand SERP on a mobile phone and take a peek at Gigi Hadid’s #Shorts 🙂
Kalicube’s #DailyBrandSERP August 20th 2021 presented by the Brand SERP Guy, Jason Barnard.
Hi, I’m Jason Barnard. I’m the Brand SERP Guy and today we’re looking at the Brand SERP for Gigi Hadid. I didn’t know very much about her until I searched her name. But now I know she’s an American model. I know all of this information about the Google has provided me with, very kindly. And also related entities that people also search for.
Plus some questions, her Instagram account, plus the Wikipedia page, some top stories if I’m interested in the latest news on this model. And videos, very typical of somebody who’s famous and then a kind of visual industry like that. But then we go further down and we find short stories, TikTok and YouTube.
And I find that incredibly interesting because YouTube had released a format of video, less than a minute long recorded vertically to compete with the other platforms such as Instagram and TikTok and the here Google are allowing TikTok to face off against YouTube with this format directly on Google’s own SERP.
It’ll be really interesting to see how this pounds out. Thank you very much.