Why Google Needs an Entity Home Page for Dmitry Gerasimenko
Key Moments in episode 78 of the Daily Brand SERP series:
00:00 Personal Brand SERP for Dmitry Gerasimenko
00:07 Who is Dmitry Gerasimenko?
00:21 People Also Ask provides a faulty image 00:39 About page of Ahrefs
00:49 Inspecting the alt tags of the page
01:03 Practical tip: One entity is to one page
Google prefers a one entity per page when it is trying to extract information for the Knowledge Graph about that entity from a website.
Dmitry Gerasimenko is the Founder and CEO of Ahrefs, a leading SEO tool and resource. When googling Dmitry Gerasimenko, image search results show that Google understood who Dmitry from Ahrefs is but in the People Also Ask, Google gets it very wrong!
The answer in the People Also Ask on Dmitry Gerasimenko’s Brand SERP is correct, however Google features the wrong thumbnail. It shows the photo of Sam Oh, a Person entity from the same company. How did that happen?
Google extracted the information from a page with multiple entities.
I’ll share some tips to help you to educate Google to recognize the correct image of Dmitry. Watch until the end 😉
Kalicube’s #DailyBrandSERP September 24th 2021 presented by the Brand SERP Guy, Jason Barnard.
Hi, I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Dmitry Gerasimenko. For me, he is the founder of Ahrefs within our industry. If we look over on the right, he is apparently also a Russian businessmen, but that’s another person because here we have the see results about our Dmitry.
Now, that’s not the point for today. The point for today was the People Also Ask and Mordy Oberstein pointed out that there are now photos and people also ask sometimes and in this particular case, Google has got it very wrong. It’s showing a photo for Sam Oh, rather than Dmitry Gerasimenko. And if we look here, we’ll see why, because there are so many entities on this page.
Google’s having a lot of trouble figuring out which one it should be using. Now, I initially thought maybe they hadn’t tagged the photos, but in fact, they’ve got their alt tags here where you can see. So, Google is getting it wrong despite the fact that it’s got all of these clues. So one thing they could potentially do is put a figure, tag around it using a semantic HTML5. Another thing they could do is add the meta information to the photo itself. But what this really points to is Google’s problem when there are multiple entities on one page, it really does prefer one entity – one page, when it’s trying to extract information about a specific entity.
So here, what they could potentially also do is create one page for each of these people, which would make it easier for Google to extract that information and make sure that it gets both the description and the photo correct. Thank you very much.