Key Moments in episode 36 of the Daily Brand SERP series:
00:00 Brand SERP for Coco Chanel
00:06 Coco Chanel’s personal Brand SERP on mobile view
00:15 Thumbnails on SERP for mobiles
00:36 Are thumbnails seen on desktop too?
00:43 Practical tip: Optimising pages to contain images
Ever noticed the thumbnails on Google SERPs when you’re searching on mobile?
The images that appear in the SERP on the right side of the bluelink on mobile are cropped images search engines choose on the webpage that ranks for the user’s query.
Up until recently, thumbnails in search results only appeared on mobile but now they are also appearing on desktop too! Groovy! What do I have to say about Coco Chanel’s Brand SERP filled with thumbnails on both mobile and desktop? Watch until the end because the future of Brand SERPs is reflected here 😉
Kalicube’s #DailyBrandSERP August 13th 2021 presented by the Brand SERP Guy, Jason Barnard.
Transcript:
Hi, I am Jason Barnard and the Brand SERP Guy and today we’re looking at the Brand SERP for Coco Chanel. Now this is the mobile version, and as you can see lots of images, we’re getting used to seeing that. Lots and lots of images, very visual on mobile. And these thumbnails here, this one on Wikipedia, this one on biography.com, we have got used to seeing them on mobile and a lot of brands and people are now optimizing their pages to contain an image that is suitable for use as a thumbnail or mobile. And that’s a great practice. But what I’d like to point out today is that on desktop, Google is increasingly showing them it keeps having these experiments.
And I would suggest that this is something that’s going to stick. That it will be a good idea if you aren’t doing so already to optimize your pages to carry an image that is appropriate for a thumbnail, not just for mobile, but for desktop too. Thank you very much.
