Thumbnail for Video: A Knowledge Panel Description from LinkedIn on Aileen Xu's Brand SERP

Key Moments in episode 148 of the Daily Brand SERP series:

00:00 The Brand SERP for Aileen Xu
00:09 Delightful Knowledge Panel from LinkedIn
00:32 Google’s KP description is from LinkedIn that belongs to Microsoft
00:43 Google is not biased, for it uses a great source of information for the brands even if it is from (competitors) Microsoft.

Aileen Xu Gets a Knowledge Panel Description from LinkedIn

Aileen Xu is a content creator and company founder who has triggered her own Knowledge Panel. And the description is an interesting aspect of her Knowledge Panel.

This description comes from her personal LinkedIn profile, over which which she control. Groovy! Another delightful thing is that LinkedIn’s parent organisation is Microsoft.

Even though Microsoft is one of Google’s biggest competitors, the Google Knowledge Panel algorithm doesn’t have an inherent bias against it. Google’s algorithm is looking for authority and trust, and doesn’t care if the source is a commercial competitor!

Watch until the end!

Kalicube’s #DailyBrandSERP  December 3rd 2021 presented by the Brand SERP Guy, Jason Barnard.


Hi and welcome, I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Aileen Xu. Now I don’t know who she is, but I can find out from glancing at her Brand SERP.

Now let’s focus on this right-hand side it’s her Knowledge Panel, and we can see that she has a delightful description. And that description, is provided by the actress or the content creator and entrepreneur in personal growth and lifestyle design herself, on LinkedIn.

Now what I find interesting here, is that Google is taking her own description from her own profile on LinkedIn and furthermore, LinkedIn belongs to Microsoft.

So Google don’t have an inherent bias against Microsoft that actually uses LinkedIn an awful lot, because it’s such a great source of information about companies and people from themselves, organizing in a credibly well-structured manner by the team at LinkedIn.

 Thank you very much and I’ll see you soon.

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