9th Wonder: Why Might it be a Mistake Sharing Your Name With Your Company
Key Moments in episode 79 of the Daily Brand SERP series:
00:00 Personal Brand SERP for 9th Wonder
00:09 Typical Brand SERP for a hip hop record producer
00:33 9th Wonder (the company)
00:45 Branding method that creates unnecessary ambiguity
01:04 Practical tip: What happens if he sells the company?
Are you thinking about naming your company after yourself?
9th Wonder did and now his agency’s website ranks at the top of his personal Brand SERP. This is very powerful for his business right now. However, naming a brand after a person is likely to create problems further down the line. From a Brand SERP perspective, it is better not to share your name with your company. From a long term business perspective, that is often true too.
This branding method already creates two entities with the same name that creates ambiguity – confusion for both the search engine and the users. Furthermore in the future, when planning to sell the company or rebranding, it will be a lot of work and expense.
Kalicube’s #DailyBrandSERP September 25th 2021 presented by the Brand SERP Guy, Jason Barnard.
Hi, I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for 9th Wonder, who is a record producer. He has a lovely Brand SERP. He has his pictures. He has his Twitter boxes. On the right here, he has a delightful knowledge panel with lots of information with his songs and his album.
Over on the left-hand side, we’ve got Wikipedia. Then people also ask and then Instagram and so on and so forth and right down at the bottom related searches, underground hip hop artists. Brilliant. There is one thing that did strike me, is that right at the top here, the number one blue result is his company and not himself because he has named his company, 9th Wonder. Now that’s creating ambiguity. And in this world today where ambiguity is a real problem for Google, at least in terms of Google and machine understanding, naming your company after yourself creates unnecessary ambiguity that could create problems further down the line. Right now it’s fine.
But if he sells the company because he wants to go and retire to the beach and take it easy, whoever buys the company will have to try to find their place within his incredibly strong brand image on Google and that’s gonna be really difficult. And I would argue that’s probably going to devalue his company quite significantly.
I hope this was helpful. Thank you very much for watching and I’ll see you soon.