Top Band Oasis Suffers from the Curse of Ambiguity on their Brand SERP
Key Moments in episode 107 of the Daily Brand SERP series:
00:00 Brand SERP for Oasis
00:09 A rhyming dictionary for Noel Gallagher
00:34 The curse of oasis’ ambiguity
01:10 Practical tip: Even super famous entities shares their Brand SERP
Oasis may refer to a rock band, a land, an organization, a company, etc. This is the curse of not having a unique brand name for an entity. These entities with same name will always have to share their Brand SERPs with one another, no exceptions.
Oooh, there actually are exceptions!
One is managing their Brand SERP and COMPLETELY dominating both the left and right rail. Second, is being super-duper popular that all the news and daily feed will be all about your entity, pushing down other entities to page 2 or moving them to your see results about.
However, the later solution doesn’t always work. Take Oasis, the rock band for example. Even though they’re one of the top bands in the 90’s, they still share the lower part of their Brand SERP with other entities with the same name.
How to prevent this from happening? Planning the name of your brand ahead of time of course! Plus researching the entities that could be associated with your brand name later on 😉
Watch until the end.
Kalicube’s #DailyBrandSERP October 23rd 2021 presented by the Brand SERP Guy, Jason Barnard.
Hi, I’m Jason Barnard. I’m the Brand SERP Guy and today we’re looking at the Brand SERP for Oasis, the rock group from the nineties. Now, before I start, just an interesting story. The sister of the singer from my band in the nineties, worked with them for a time and she gave Noel Gallagher a rhyming dictionary for Christmas about halfway through their career.
And I think you can notice when you listen to their songs about halfway through, the rhymes get better. But that just might be my imagination. Back to the Brand SERP. On the left-hand side, we can see that they have that top result with their own website. They have the Wikipedia result, but then it starts to go a little bit sour.
Oasis definition in Wikipedia comes up next, and then we have some Google maps results. Then some videos. Once again, and then there’s another company here. Then the Twitter boxes for Oasis, the group, which I find kind of interesting that it’s still quite that active and still being maintained. And then we have the Oasis open, whatever that is, and some more songs from the group, then another definition and then Oasis map, whatever that might be.
But as you can see, even the biggest group in the world, in the 90’s who are still pretty big today, cannot dominate their own Brand SERP from top to bottom because their name is ambiguous. They have to share it with other oases. If you like on Wikipedia, Google maps, companies and the open Oasis, whatever that might be.
So the conclusion of this is that when you’re naming your brand or your product, or indeed your rock group, be aware that if you choose an ambiguous name, you’re gonna be sharing your Brand SERP with other, in this case, Oases.
Thank you very much and I’ll see you soon.