The Listen Vertical on Coldplay’s Knowledge Panel Changes the Brand Query!
Key Moments in episode 128 of the Daily Brand SERP series:
00:00 Brand SERP for Coldplay
00:14 Filter pills changes the query!
00:30 Filter Pill Vertical Point No. 1
00:43 Filter Pill Vertical Point No. 2
01:07 More elements to control
Mordy Oberstein pointed out a groovy change in the search query when clicking a filter pill in a Knowledge Panel on a Brand SERP.
In this clip, I’m testing this out on Coldplay’s super-duper rich Knowledge Panel that has loads of filter pills to choose from. Clicking on the “Listen” filter pill changes the ‘Coldplay’ query into ‘play Coldplay’. Cool!
Aside from this astonishing discovery, I’ll show another two interesting and intriguing Brand SERP points you shouldn’t miss 😉
Watch until the end!
Kalicube’s #DailyBrandSERP November 13th 2021 presented by the Brand SERP Guy, Jason Barnard.
Hi and welcome. I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Coldplay, the rock band. Now the left rail, incredibly rich, as you would expect for a very famous band like that. But I wanted to focus on these filter pills at the top here, Mordy Oberstein, pointed something out the other day on Twitter, which I find incredibly insightful and interesting is that if I click on, for example listen, it changes the query to ‘play coldplay’.
And I love the fact that it says ‘play coldplay’, but that isn’t the only point. Number one is we’ve got a new vertical here with the knowledge panel on the right. But we’ve also got all of this information on the left, for somebody who wants to listen to Coldplay. But if I then search ‘play coldplay’, the results are very similar, but very slightly different.
Here, you can see there are four videos, then another video and then another video and then the Twitter box is there. And if we compare that to this three video boxes, then people also ask, no video box there, Coldplay Twitter account and so on.
So, although when I search ‘play coldplay’, I get the pills and I get the correct pill highlighted. I get very slightly different results here. Then when I just go from all the overview to listen from the knowledge panel, from that initial Coldplay search.
Interesting, intriguing, more elements of a Brand SERP that you need to control. Thank you very much and I’ll see you soon.