Key Moments in episode 52 of the Daily Brand SERP series:
00:00 Brand SERP for Q5 Partners
00:06 Working at Q5 Partners is great according to Glassdoor 😉
00:21 What is a good score for employee review platforms?
00:36 Who will leave a review in this type of review platforms?
00:59 Practical tip: What to do with review sites on your Brand SERP
This is an eye-catching perspective on reviews that companies often overlook.
Employee reviews are very dangerous territory. Employees who left the company under a cloud sometimes leave a bad reviews and ratings damaging the company’s image. For companies suffering from bad reviews from their ex-employees, there are multiple strategies to solve the problem for the company image. But Q5 Partners don’t need one because they already have four stars from this review site and its on their Brand SERP. Keep it up and collect awesome reviews from employees happily staying as well as those happily leaving the company 😉
Kalicube’s #DailyBrandSERP August 29th 2021 presented by the Brand SERP Guy, Jason Barnard.
Transcript:
Hi, I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Q5 Partners. It’s an interesting Brand SERP from multiple perspectives, including these rich sitelinks, which look pretty groovy. Also this knowledge panel that they could potentially claim, but that’s not the point today.
This is what caught my eye. It’s great reviews on glass door. Why did it catch my eye? Because it’s unusual. They have well over four stars. Generally speaking, a good score on one of these platforms, employee review platforms is three and a half.
How they’ve got such a great score? I don’t know, but as a general rule, people who leave reviews on this kind of platform will tend to be dissatisfied ex-employees and to counter act to that, asking current employees who are happy to leave you a review, if they are your employee, you’re their boss, difficult to reign to actually navigate. So as a rule, I would generally advise people to keep these off their Brands SERP as far as possible.
Thank you very much and I’ll see you soon.
