Key Moments in episode 139 of the Daily Brand SERP series:
00:00 Brand SERP for Playing Mantis
00:12 The Playing Mantis and the praying mantis
00:21 Google’s entity confusion on the image boxes
00:28 Practical tip: How to disambiguate Playing Mantis from praying mantis
Here’s a brand name that is a funny play on words. Funny, but this poses a problem for search engines.
Playing Mantis is a Toy Store in New York City with groovy product photos on their website. But the photos don’t appear in the Image Boxes on their Brand SERP, those images became null.
Google let a ton of praying mantis photos to dominate. Quite a pity and funny at the same time.
Now, how can Playing Mantis correct this misunderstanding?
I suggested some simple image SEO tactics that will do the job 😉
Watch until the end 😉
Kalicube’s #DailyBrandSERP November 24th 2021 presented by the Brand SERP Guy, Jason Barnard.
Hi and welcome. I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Playing Mantis, which is a toy store in New York City, and I believe a twin manufacturer too. Now, what’s really interesting about this Brand SERP is here, they’ve made a joke Playing Mantis, praying mantis. Great, funny, I love it, but that means that in the Image Boxes on their Brand SERP, we see praying mantises. Google has misunderstood.
Now, what they could do is some simple image SEO on their website because they’ve got these amazing images that would make a great effect, a great impression on their audience’s minds when they search the brand name, Playing Mantis. And all they need to do is add alt tags, add title tags, add schema markup, add semantic HTML5, and probably they’ll be able to take at least some of these spaces in the Image Boxes on their Brand SERP, and it will look really good for their brand and if they keep some praying mantises, that joke still holds true.
Thank you very much and I’ll see you soon.