Key Moments in episode 106 of the Daily Brand SERP series:
00:00 Brand SERP for Alleva Dairy
00:08 Who owns Alleva Dairy?
00:28 Live data on their GMB!
00:42 How does Google get Live data for Popular times?
Popular times is a graph in the GMB panel showing the busyness patterns of a bricks and mortar store.
Not all GMB panels have this feature, why? Generally speaking it is because Google doesn’t have the data – Google needs enough anonymous data of visits, wait times and visit duration from the mobile phones of customers.
Now, how much data does Google need? No one knows! (I’m still waiting for Google to disclose the info 😉 So, the only way to get this cool, pretty helpful feature is to get busier and have more visit your location, according to Mike Blumenthal.
But the grooviest distinctive attribute of the Popular times is the live, real time data it can give to Google’s users. Here in Alleva Dairy’s GMB profile, Google notifies the users that at 11 am, the business is not too busy. Very helpful for the user, since they now know that this hour is great time for a hassle-free store visit 😉
Watch until the end!
Kalicube’s #DailyBrandSERP October 22nd 2021 presented by the Brand SERP Guy, Jason Barnard.
Transcript:
Hi and welcome. I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Alleva Dairy, a cheese shop in New York, which is apparently quite famous. And if we go by what we can see here in the people also ask, it’s owned at least partially by Tony Danza from the Taxi series that I used to watch in the 80’s as a child.
Great Brand SERP over here on the left-hand side with lots of great reviews, absolutely delightful. And moving over onto the right hand side, looking at the Google My Business, it’s a very rich Google My Business, lots of information down here, including here the popular times and it says live. So this is live data.
How does Google do that? Is it something you control? The answer is no it’s through Android phones like this one. It tracks when the Android phones go in, when they come out. And in this case, average of 20 minutes before walking in and walking out, and those popular times are managed by tracking the data in people’s Android phones. That means you have no control over it.
Thank you very much and I’ll see you soon.
