Thumbnail for Videos: Smart Construction of Rich Sitelinks is the New Power on Delta Dore's Brand SERP

Key Moments in episode 57 of the Daily Brand SERP series:

00:00 Brand SERP for Delta Dore
00:06 Delta Dore’s control on the left rail
00:34 Delta Dore’s knowledge panel
00:48 Super clear brand message on the rich sitelinks
01:38 Practical tip: How to cleverly construct your rich sitelinks?

Delta Dore: Smart Construction of Rich Sitelinks is the New Power

Have you start working on the rich sitelinks on your Brand SERP yet? Well, you better begin.

When your site is well structured, Google will understand who you are, what you do and what your audience are looking for easily. In a Brand SERP, Google always does its best to present its users with information that will save the user’s time and land them to the right page they’re looking for. Knowledge panel, answer boxes and of course rich sitelinks are some of Google’s successful experiments.

Help Google understand which pages on your site serve what role and Google will help your audience with a better experience with rich sitelinks like Delta Dore 😉

Kalicube’s #DailyBrandSERP  September 3rd 2021 presented by the Brand SERP Guy, Jason Barnard.


Hi, I am Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Delta Dore. I believe it’s said doré, they’re a French company. So I think it’s not said dôr, which wouldn’t sound quite so exotic, let’s say. Now, over here on the left, we’ve got these delightful rich sitelinks.

They’ve got some videos all coming from their own channels, which is great. They’ve got the blue key moments, which makes a really great user experience, gives them a lot of control. Further down, they’ve got some fairly uninteresting bluelinks, but certainly a great deal of control there. So all very good. On the right-hand side, we have a couple of knowledge panels.

In fact, one knowledge panel for the incorporated, which is the American company, I would guess. And the S.A. which is the parent company, Delta Dore S.A., S.A. being a French company type. Now, the focus today is on these rich sitelinks. They’re stated incredibly clearly. Who they are and what they offer to their audience through these rich sitelinks.

This means that they have a well-structured site that Google understands. Google understands what their users are looking for and present to their users, all of this information, which really summarizes who they are and what they do, which is smart home products. These are brilliant sitelinks, incredibly good job by Delta Dore.

And I like also the homepage with the bluelink and the description, which really describes clearly and concisely who they are and what they offer. But then also the user can go through to the contactors to the support. They can go straight to the heating management or the hubs. They can look at the manuals if they’ve already got one of these smart home products. Absolutely, brilliant. So if you haven’t started working on your rich site links yet, start today, because that is a great example you can use to model your potential rich sitelinks. If you can organize your site well enough to get Google to understand exactly where everything is and what your users will be interested in.

Thank you for watching and I’ll see you soon.

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