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Questions You Might Want the Answer to in Deliveroo’s PAA

Key Moments in episode 101 of the Daily Brand SERP series:

00:00 Brand SERP for Deliveroo
00:16 Questions you didn’t you had
00:36 Does Deliveroo belong to Amazon?
00:43 Practical tip: What PAAs future

Questions You Might Want the Answer to in Deliveroo’s PAA

Google is an answering machine 😉 It can answer or guide you to the answers to the questions you’ve had in mind for a long time, the questions that just popped on your head and (the most incredible), the questions you never knew you had!

Over 60% of Brand SERPs have PAA, so dominating them is an incredibly important part of any strategy to optimise your “Google Business Card”.

Much of the time, People Also Ask seems to show questions that are related to (or a logical extension to) the user’s query. But on Deliveroo’s groovy Brand SERP, the PAA suggests an interesting tangential topical question covering the brand’s ownership … which gives the user an Aha! moment 😉

Watch until the end 😉

Read more about the expansion of People Also Ask in the search results:

The expansion of People Also Ask in the search results

Kalicube’s #DailyBrandSERP  October 16th 2021 presented by the Brand SERP Guy, Jason Barnard.

Transcript:

Hi and welcome. I’m Jason Barnard. I’m the Brand SERP Guy and today, we’re looking at the Brand SERP for Descript. It’s a video and audio editing software that I use and it’s great. As they say, it’s easy as a doc and you basically just edit the text that it’s transcribed for you and it edits the video for you.

I believe it was Anders Hjorth who recommended this software to me and I now use it all the time. This isn’t sponsored, I just liked the software. Now, their Brand SERP is great. People also ask, videos and down at the bottom here we have Related Searches, best audio editing software. Maybe we would expect to see here as well as best audio editing software, best video editing software, since that’s their primary role, but that isn’t the point today.

The point today is to see results about here. The company Descript Inc., software company has a Knowledge Panel. That’s great. Ideally, what Descript would want is to have a knowledge panel for the software here and the company here. Importantly, it’s two distinct entities: Descript, Inc., the company, is an entity. And the software that it sells Descript, is an entity. Each should have its own distinct knowledge panel. Ideally, when you search Descript, you should get the knowledge panel for the software with see results, Descript Inc. underneath. And if you search for Descript Inc., you should see Descript Inc. with underneath see results about Descript.

That would be ideal. Something Descript might want to start working towards doing.

Thank you very much and I’ll see you soon.

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