Thumbnail for Video: Questions you Might Want the Answer to in Deliveroo's PAA on Deliveroo's Brand SERP

Key Moments in episode 101 of the Daily Brand SERP series:

00:00 Brand SERP for Deliveroo
00:16 Questions you didn’t you had
00:36 Does Deliveroo belong to Amazon?
00:43 Practical tip: What PAAs future

Questions You Might Want the Answer to in Deliveroo’s PAA

Google is an answering machine 😉 It can answer or guide you to the answers to the questions you’ve had in mind for a long time, the questions that just popped on your head and (the most incredible), the questions you never knew you had!

Over 60% of Brand SERPs have PAA, so dominating them is an incredibly important part of any strategy to optimise your “Google Business Card”.

Much of the time, People Also Ask seems to show questions that are related to (or a logical extension to) the user’s query. But on Deliveroo’s groovy Brand SERP, the PAA suggests an interesting tangential topical question covering the brand’s ownership … which gives the user an Aha! moment 😉

Watch until the end 😉

Read more about the expansion of People Also Ask in the search results:

The expansion of People Also Ask in the search results

Kalicube’s #DailyBrandSERP  October 16th 2021 presented by the Brand SERP Guy, Jason Barnard.


Hi and welcome. I’m Jason Barnard, the Brand SERP Guy, and today we’re looking at the Brand SERP for Deliveroo. Food Delivery Company. Brilliant!

At the top here, we have their own site but they don’t have the Rich Sitelinks. That’s a pity, but it’s not the point today. The point today is People Also Ask.

If we look here, we have questions that I didn’t even know I had. It’s asking me or it’s suggesting to me rather, “Is Deliveroo owned by Amazon?” I didn’t think it was. I’d never thought it might have been, but now I’m wondering, does it belong to Amazon? And surprisingly the answer is yes. Amazon bought a 16% stake in Deliveroo in May, 2019.

Now, what’s interesting here is it something I didn’t know. It wasn’t even something I thought I might want to know. Google suggested it to me on Deliveroo’s Brand SERP. So that’s something we need to be looking out for in the future. Thank you very much and I’ll see you soon.

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