The Fundamentals of Brand SERPs for Business is a book written by Jason Barnard (The Brand SERP Guy). This is the hardcover version.
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The Fundamentals of Brand SERPs for Business is an introduction to Brand SERP optimization aimed at business owners, brand managers and marketers. In this book, Jason Barnard lays out the basics about what a Brand SERP is, why it is a vital aspect of your digital marketing strategy and how to optimize it to drive better audience engagement for your brand.